We Scale Trades

We Scale Trades Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from We Scale Trades, Marketing Agency, Stuart House, Eskmills, Musselburgh.

04/12/2025

META’S ANDROMEDA UPDATE IS ABOUT TO COOK HALF THE HOME IMPROVEMENT INDUSTRY…

And most agencies and businesses don’t even realise they’re the ones holding the pan.

Here’s the brutal truth:

We’ve officially entered the Creative Targeting Era.

An era where Meta’s algorithm hunts down your ideal customers based on the creative itself.

Not your outdated interest stacks, lookalike audiences, or “set-and-forget” campaigns.

And if you’re a home improvement company or home improvement marketer still running:

❌ the same 2–3 generic ads

❌ Heavily reliant on image ads

❌ zero creative angles

❌ no testing cadence

❌ one dusty video from 2022

Meta’s Andromeda update is going to bury you.

Because Andromeda doesn’t reward “budget.”

It rewards creative volume, creative variety, and creative velocity.

If your ads don’t give the algorithm enough signals to find your ideal customers?

You’re cooked.

And you're going to waste a S%*T tonne of £ in ad spend in 2026.

At We Scale Trades we hit 6 content days per year for our clients ensuring creative volume and variation.

The game is relatively simple, those who create the most have a better chance of winning.

03/12/2025

From £20,000 A Month To £250,000 In A Month partnering with We Scale Trades 🚀🤯

Derek is not only a partner of We Scale Trades but he’s a very good friend.

My relationship with Derek is unique in the sense that we both started our business at the exact same time and have both benefitted from working together for a long time now.

3 and a half years.

Name me another agency that keeps a partner for 3 and a half years.

The only reason?

Cold hard results.

The only currency we deal in.

I’m buzzing to see Derek’s growth next year and see how far he can take this business and further build on the brand he’s created.

27/11/2025

480% Increase In Revenue In Just 2 Years For Mike 🚀

From £30,000 inconsistent months to hitting £174,000 in October and we’re on £167,000 in November with 3 days to go.

These aren’t big months out of the blue.

This is pure consistency and reliablility to grow and scale.

From running around like a busy fool managing everything with his fingers in every ascpect of the business.

Handling the installs.

Quoting at night.

And dealing with every other problem in between.

To becoming a real operator.

To buying back time.

To having a team around him.

Knowing he can hit the golf course multiple times per week and he still hits record month on record month.

That’s the power of predictable lead generation, a primed sales process and slick operations.

It’s been incredible to see Mike’s growth not only within the numbers but in him as a business owner and we’re proud to be a part of his journey and would class Mike as a good mate now not just a partner of We Scale Trades.

Here’s to the next 2 years mate 🫡

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19/11/2025

The biggest issue most home improvement businesses have when it comes to lead generation? Ridiculous expectations 🫠

Business owners are scared to spend to acquire but the biggest reason why is usually because they do not understand their numbers properly.

Here’s a few examples of what you can expect in terms of booking and conversion rates for different industries.

These are on the basis of using videos ads sent to a high converting survey style landing page.

Using Meta lead forms will impact these numbers. You may see a decrease in cost per lead but your appt booking rate will plummet ↙

If you can set realistic expectations you’re far more likely to stick out your campaigns and eventually see results 📈

Our new website is LIVE! 🚀🌐We're excited to finally have this completed and showcasing some of our best client results, ...
19/11/2025

Our new website is LIVE! 🚀🌐

We're excited to finally have this completed and showcasing some of our best client results, explaining a bit more about the service and giving a glimpse into our quarterly client mastermind events 👌

Check it out here: www.wescaletrades.com 🔗

18/11/2025

Everyone’s talking about AI.. 🤖

Meanwhile, Mike from The Loft Boarding Company is quietly printing money with it.

Last month?

242 leads.

200 of them booked.

83% booking rate.

£173,000 sold.

Record month.

And here’s the kicker…

The vast majority of those bookings weren’t made by a human.

They were made by an AI appointment setter that never sleeps, never pulls sick days, never asks for more money, and doesn’t miss a single lead.

While Mike scaled his revenue…

His competitors were scaling their excuses.

Bloated overheads.

Sales teams they can’t afford.

Manual follow-up that leaks money like a cracked bucket.

It’s no surprise most of them are quietly disappearing.

Because business in 2026 isn’t just about “working harder.”

It’s about working smarter than the guy next to you.

And right now, AI is the biggest unfair advantage you can bolt onto your business for peanuts.

Mike didn’t wait around.

He didn’t overthink it.

He didn’t say, “Maybe next year.”

He implemented.

And now he’s eating up his market while everyone else is still stuck in 2021 mentally.

Here’s the uncomfortable truth:

If you’re not integrating AI into your lead handling, booking, and follow-up processes going into 2026…

You’re not competing, you’re volunteering to stay behind.

Your customers won’t wait for slow response times.

Mike’s winning because he adapted.

Most of the market won’t make that move until it’s too late.

Don’t be most of the market.

If you want a full breakdown of exactly what we done for Mike, to see behind the curtains drop me a DM 💬

13/11/2025

Here’s the key to generating high quality leads for your home improvement business 🗝️

Most chase cheap leads but these are almost always the worst quality leads.

This leaves you and your team wasting hours and hours chasing leads that never pick up and even if they do are not a good fit.

You need to take stock on your lead process.

Is it memorable?

Or do you just blend in with everyone else.

Truth be told, if you can’t find a way to differentiate yourself from other local competitors it’s lights out in 2026.

12/11/2025

After what seems an eternity away from making content I’m treating this as my reintroduction post 🫡

In all honesty I’ve been busy which isn’t an excuse for not making content but it’s been put on the back burner.

We’ve been adding lots to the service and working hard to improve the service over the months which has meant focus has been elsewhere.

That doesn’t mean we’ve not been getting partners class results.

Few standout results:

Wave group have sold £1m through our leads in the last 12 months.

Evolve home improvements have sold £900k through our leads in the last 8-9 months.

We recently held our first client only mastermind event and I’m excited to announce another one of these for January.

Truth be told, most running lead gen would be too scared to put their clients in a room in case they bi***ed about their service and poor results.

This is going to change the game moving forward 🚀

Here’s to hammering the content once again 👊🏻

Address

Stuart House, Eskmills
Musselburgh
EH217PQ

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