Shop Local Socials

Shop Local Socials Proving social media packages and support for small businesses
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💡 TUESDAY TIP: Create content worth saving!Likes are great, but saves can be a sign that you’ve created something your a...
08/09/2026

đź’ˇ TUESDAY TIP: Create content worth saving!

Likes are great, but saves can be a sign that you’ve created something your audience genuinely finds useful.

Think checklists, helpful tips, step-by-step guides, recommendations or answers to common questions.

Before you hit post, ask yourself: “Would my ideal customer want to come back to this later?”

If the answer is yes, you’re on the right track! 📲

Have you visited Nantwich Food Festival yet? 🍴 It's running all weekend, 4th - 6th September! It's Cheshire's largest F...
04/09/2026

Have you visited Nantwich Food Festival yet? 🍴

It's running all weekend, 4th - 6th September! It's Cheshire's largest FREE food festival! 200+ exhibitors - Live demos - Family fun - Live Entertainment! 🌟

The Shop Local Cheshire team is here, helping with social media for the festival and meeting so many amazing local businesses! We couldn't be prouder to support this amazing event in our local town, so if you've got no plans, make your way down to Nantwich this weekend!

If you happen to see Libby walking around, be sure to say hello and find out how Shop Local Cheshire can support your business!


“What should I post?” is probably one of the most common questions we hear.A good place to start is by making sure your ...
31/08/2026

“What should I post?” is probably one of the most common questions we hear.
A good place to start is by making sure your content has a purpose.
Your posts should be helping you educate your audience, build a connection, create trust or sell what you offer — and the strongest social media strategies usually include a mix of all four.
You don’t need to follow a perfect formula. You just need to stop posting for the sake of posting and start thinking about what you want each piece of content to achieve.
Save this one for the next time you’re staring at a blank content calendar!
And if you’d rather have someone take the strategy, planning and posting off your hands, send Shop Local Socials a DM.

Are you posting the right mix of content?One of the biggest mistakes I see businesses make on social media is talking ab...
28/08/2026

Are you posting the right mix of content?

One of the biggest mistakes I see businesses make on social media is talking about themselves all the time.

Your audience doesn't follow you just to be sold to. They follow you because they want value, inspiration, entertainment, and to get to know the people behind the business.

A simple content mix to aim for is:

40% Educational
Share tips, answer frequently asked questions, explain your expertise, and solve your audience's problems.

30% Engagement & Community
Ask questions, share behind-the-scenes moments, celebrate milestones, highlight customers, and start conversations.

20% Promotional
Talk about your products or services, showcase testimonials, share case studies, and invite people to work with you.

10% Personal & Brand Story
Introduce the people behind the business, share your journey, your values, and the 'why' behind what you do. People buy from people.

The exact percentages will vary depending on your industry, but the principle stays the same: if every post is a sales pitch, people will switch off.

The businesses that see the best results use social media to build relationships first. Sales are a natural outcome of trust.

Before you schedule your next month of content, ask yourself:
Are you providing value, or are you just promoting your business?

Social media doesn’t have to be another thing sitting on your never-ending to-do list.If you know you need to be showing...
26/08/2026

Social media doesn’t have to be another thing sitting on your never-ending to-do list.
If you know you need to be showing up consistently but don’t have the time to plan, write, create and schedule content every week, our Starter Package could be the perfect place to begin.
For £195 per month, we’ll take care of:
• 3 posts per week / 12 per month
• 2–3 stories per week
• Captions
• Scheduling
• Hashtags
• A monthly content calendar
It’s designed for small businesses that want to build a stronger, more consistent social media presence without committing to one of our larger management packages.
You focus on running your business. We’ll help make sure your socials keep showing up.
Interested? Send us a DM or email [email protected] to find out more.

📌 Tuesday TipPeople buy from businesses they trust.Social media isn't just about selling—it's about building relationshi...
25/08/2026

đź“Ś Tuesday Tip
People buy from businesses they trust.
Social media isn't just about selling—it's about building relationships.
Showing up consistently, sharing your expertise and taking the time to engage with your audience can make a huge difference to how people perceive your business.
Trust isn't built overnight, but every post, reply and conversation helps.
Which of these tips do you already do, and which one are you going to start?
Don't forget to save this post so you can come back to it whenever you need a reminder.

There’s nothing better than hearing that the work you’ve done has helped someone feel more confident in their business 🤍...
24/08/2026

There’s nothing better than hearing that the work you’ve done has helped someone feel more confident in their business 🤍
It was such a pleasure working with Steph to update her website and create something that not only looks professional, but genuinely reflects her, her brand and where the business is heading.
A website should feel like an extension of your business — easy to use, true to your brand and something you’re proud to send people to.
Thank you so much for the lovely words, Steph!
If your website is feeling a little outdated or no longer reflects the business you’ve built, get in touch to chat about how Shop Local Socials can help.

3 Signs Your Social Media Needs a StrategyPosting consistently is important, but posting without a strategy is a bit lik...
21/08/2026

3 Signs Your Social Media Needs a Strategy

Posting consistently is important, but posting without a strategy is a bit like setting off on a journey without a destination.

Here are three signs it's time to take a step back and think strategically:

1. You're posting regularly, but seeing little return.
If your engagement has plateaued, enquiries have slowed, or your audience isn't growing, it could be a sign that your content isn't aligned with your business goals.

2. Every post is a last-minute decision.
If you're constantly asking yourself, "What should I post today?", you're creating content reactively rather than intentionally. A strategy saves time, reduces stress, and gives every post a purpose.

3. You're attracting followers, but not customers.
It's easy to focus on likes and views, but the real goal is to reach the people who are most likely to buy from you. A strong strategy helps you create content that speaks directly to your ideal audience.

Social media isn't just about showing up, it's about showing up with purpose.
If your content feels more like guesswork than part of a plan, it might be time to rethink your approach.

At Shop Local Socials, we help businesses build strategies that don't just look good online, they support real business growth.

Have you ever stopped to review whether your social media is actually working for your business?

WE’RE HIRING!Shop Local Cheshire is growing, and I’m really excited to be looking for a Social Media Assistant to join o...
19/08/2026

WE’RE HIRING!

Shop Local Cheshire is growing, and I’m really excited to be looking for a Social Media Assistant to join our team.

This is a brand-new role and a brilliant opportunity for someone who loves social media, enjoys being creative and wants to develop their experience working with a variety of local businesses.

You’ll be working across Shop Local Socials and our growing portfolio of clients, helping with everything from:

• Creating social media content
• Designing graphics in Canva
• Editing Reels and short-form video
• Writing captions
• Scheduling content
• Creating Stories
• Community engagement
• Content planning and ideas
• Supporting with analytics and reporting

We’re looking for someone who is creative, organised, reliable and genuinely excited by social media. Previous experience would be great, but we’re also open to someone earlier in their career who can show us their creativity, enthusiasm and willingness to learn.

đź“Ť Nantwich, Cheshire
⏰ 15 hours per week / 2 days
đź’Ľ Permanent, part-time
đź’° Salary available on application

There’s lots of opportunity for this role to grow alongside the business, so we’d love to hear from someone who wants to become a real part of the team.

Think this could be you?

Send your CV and cover letter to [email protected] telling us a little about yourself and why you’d love to join us.

Application Deadline: 28th August 2026

Please feel free to share or tag someone who you think would be perfect for the role! 🤍

Running a business means you need content… but finding the time to actually take it is another story.Our Content Days ar...
19/08/2026

Running a business means you need content… but finding the time to actually take it is another story.

Our Content Days are designed to give you a bank of professional, on-brand photos and videos ready to use across your social media — without you having to constantly wonder what to post.

Whether you need a quick refresh or want to stock up on content for the weeks ahead, we have two options:

Half Day — £175
3-hour shoot, 20 edited photos + 3–4 short videos

Full Day — £375
6-hour shoot, 50 edited photos + 6–8 videos, plus behind-the-scenes story clips

We’ll work with you to capture content that actually feels like your business and gives you plenty to work with across Instagram, Facebook, LinkedIn and beyond.

Ready to get some fresh content in the bank? Send us a DM or email [email protected] to book your shoot.

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Nantwich

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