Discovered Marketing

Discovered Marketing Your local digital marketing partner. SEO, PPC & Social Media.

SOCIAL MEDIA BLUEPRINT, for your local business! 📲For all local business owners, the challenge is not only finding the t...
08/06/2026

SOCIAL MEDIA BLUEPRINT, for your local business! 📲

For all local business owners, the challenge is not only finding the time to keep your social media channels up to date but when you do find time, what do you actually post...

Here is simply take on social media for local businesses:

1. Behind the scenes 🔍
As humans we are all nosey at heart, so getting to know and understand a business on a deeper level will only build a stronger connection. Makes people feel like they know before they even come to your business or use your services.

2. Social proof 🌟
This can be reviews, customer shoutouts, etc. Let other peoples word do the marketing for you, it's much more powerful than yours.

3. Pure value 🎁
Hints, tips, myth busting style content. This free style of content helps with overall engagement, and builds trustworthiness in your specialist area. Plus, who doesn't like free information and expertise.

4. Community story 🤝
Many local businesses are often at the forefront of the community. Whether that is sponsoring a local sports team or doing a charity fundraiser. Gives people more reason to support your local business!

5. Availability notice 📆
Limited time slots, upcoming events or seasonal offers. This is our promotional content, keep it rare to keep it special. If every post is about a promotion people become blind to it and doesn't create any urgency.

We will be publishing a weekly blueprint for different types of local businesses from restaurants, to mechanics. So if you want more marketing tips for your business, give us a follow!

21/05/2026

Not getting the results you want with Facebook & Instagram ads? Check out our top 3 tips, on how to maximise your campaigns! 🙌

21/05/2026

Social media ads, we have seen them... the good, the bad & the ugly! 😅

They can be a great way to get your business, product or services in front of the right people. However, if this is your first time with social media ads then it can be overwhelming and easily find yourself wasting advertising spend 💸

Here's our top three tips when it comes to Meta Ads (Facebook/Instagram) ⬇️

1. Set clear objectives for your campaign 🎯

Do you want to advertise an upcoming event or generate leads for your business? The overall goal will determine the type of campaign you need to run.

If you want to generate leads for your business but select awareness campaign then you won't get the results you are hoping for.

2. Don't have multiple campaigns 🤯

Now in some cases it is beneficial and makes sense to do this. However, we find that for majority of local businesses it is easier for you to manage one campaign.

If you want to target different regions or demographics but with the same or similar offer, this work is done in the ad sets rather than having multiple campaigns.

3. Don't make multiple changes everyday ⏰

We get it, the campaign is live and you are waiting for the influx of messages straight away but it's not happening. As difficult as it may seem, you need to leave the campaign especially in the 'learning phase'. Every time you make a tweak or a change, the learning process starts again.

Before you know it, the month is up and the campaign never left the learning phase and you are left with limited results.

Still confused by Meta Ads, drop your questions in the comments or send us a message, and we will be happy to help.

If you're a local business and you haven't fully set up your Google Business Profile yet, this one's for you.It's comple...
08/05/2026

If you're a local business and you haven't fully set up your Google Business Profile yet, this one's for you.

It's completely free, takes less than an hour to set up, and can genuinely get you in front of local customers who are already searching for what you offer.

And once it's set up? There's a powerful little feature most businesses completely ignore. Swipe to see what you should actually have on there, and what to do next. →

Since working with Hallam Mortgages Limited we have managed to reach over 100k website impressions in the last 6months 📊...
14/11/2025

Since working with Hallam Mortgages Limited we have managed to reach over 100k website impressions in the last 6months 📊

Previously the website wasn't secure and couldn't be found anywhere on search engines. Fast forward to now, and the website is on a secure server, content updated to help with SEO, and starting to see organic inbound enquiries 📱

Want to increase your website performance? Get in touch with our team today!

We took a short break from posting to focus on delivering outstanding results for our clients and we can’t wait to share...
11/11/2025

We took a short break from posting to focus on delivering outstanding results for our clients and we can’t wait to share what we’ve been working on.

Fresh insights, success stories, and marketing tips are on the way.

Oh and did some mention a Black Friday offer! 👀

Ps we did also manage to get away for some sun and recharge the batteries ☀️

LOCAL BUSINESS SPOTLIGHT: Perlethorpe Social Club and Village Hall🏛️This week, we're shining our spotlight on Perlethorp...
19/06/2025

LOCAL BUSINESS SPOTLIGHT: Perlethorpe Social Club and Village Hall🏛️

This week, we're shining our spotlight on Perlethorpe Social Club & Village Hall - a true heart of the community that offers something special you simply can't find in branded franchise pubs: genuine belonging and authentic community connection.

Why choose Perlethorpe Social Club & Village Hall?
✅ Members' social club that warmly welcomes the general public
✅ Dog-friendly venue with water bowls and dry treats provided in the bar
✅ Family-friendly with a dedicated children's play area and swings
✅ Private hire available for weddings, birthdays, meetings, conferences, and wakes
✅ Fully equipped hall with stage area for performances and events
✅ Regular skittles nights and card bingo evenings
✅ Visiting pizza vans for delicious food nights
✅ FREE Friday games night featuring board games from around the world
✅ Active fundraising for Notts Air Ambulance and local hospices
✅ Authentic community atmosphere with a real sense of belonging

👉 Whether you're looking for a venue for your special event, want to join our Friday games night, or simply fancy a drink where everybody knows your name, Perlethorpe Social Club & Village Hall is where community comes alive!

Visit their page for upcoming event information.

Next Spotlight coming in two weeks! Know a local business that deserves recognition? Comment below!

LOCAL BUSINESS SPOTLIGHT: FABLES COFFEE HOUSE ☕This week, we're shining our spotlight on Fables Coffee House, your belov...
05/06/2025

LOCAL BUSINESS SPOTLIGHT: FABLES COFFEE HOUSE ☕

This week, we're shining our spotlight on Fables Coffee House, your beloved coffee destination that transforms from daytime café to evening hotspot.

Why choose Fables Coffee House?
✅ Freshly roasted, premium quality coffee beans
✅ Skilled baristas crafting the perfect cup every time
✅ Pizza nights and cocktail evenings for the perfect night out
✅ Delicious homemade pastries and light bites made fresh daily
✅ Dog-friendly with a warm welcome for your four-legged friends

👉 Whether you need your morning caffeine fix, want to enjoy pizza and cocktails with friends, or fancy a peaceful coffee break after exploring Sherwood Forest with your dog, Fables Coffee House is your perfect local destination!

Next Spotlight coming in two weeks! Know a local business that deserves recognition? Comment below!

LOCAL BUSINESS SPOTLIGHT: Hallam Mortgages Limited 🏠This week, we're shining our spotlight on Hallam Mortgages, your lo...
22/05/2025

LOCAL BUSINESS SPOTLIGHT: Hallam Mortgages Limited 🏠

This week, we're shining our spotlight on Hallam Mortgages, your local mortgage experts.

Why choose Hallam Mortgages?
✅ Personalised service tailored to your unique financial situation
✅ Access to competitive rates from multiple lenders
✅ Simplified application process with step-by-step guidance
✅ Expert advice from experienced local brokers who know our market
✅ Proud sponsors of local sports clubs such as Edwinstowe Community Cricket Club

👉 Whether you're a first-time homebuyer, looking to refinance, or planning an investment property, Hallam Mortgages are ready to make your homeownership dreams a reality!

Next Spotlight coming in two weeks! Know a local business that deserves recognition? Comment below!

📊 3 SEO MISTAKES KILLING YOUR RANKINGS 📊Are you sabotaging your own website? Here are three common SEO mistakes we see b...
20/05/2025

📊 3 SEO MISTAKES KILLING YOUR RANKINGS 📊
Are you sabotaging your own website? Here are three common SEO mistakes we see businesses make every day:

1️⃣ Neglecting mobile optimisation: With over 60% of searches now happening on mobile devices, Google prioritises mobile-friendly sites. Make sure yours passes the test!

2️⃣ Ignoring page speed: Users abandon sites that take more than 3 seconds to load. Compress images, leverage browser caching, and minimise code to speed things up.

3️⃣ Keyword stuffing: Google's algorithms are smarter than ever at detecting unnatural keyword usage. Focus on creating valuable content that naturally incorporates relevant terms.

What is your top tip when it comes to SEO? Comment below! 👇

Address

Cinder Lane
Newark Upon Trent
NG229AZ

Website

Alerts

Be the first to know and let us send you an email when Discovered Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category