Proactive International PR

02/09/2026

No more Google Display ads? The changes coming to Google Ads as they start transitioning to Demand Gen

01/09/2026

Connected Britain 2026: Four ways companies can boost visibility

Next month, we return to the ExCeL Centre for Connected Britain 2026. Our team will be on-site, capturing video content for clients and exhibitors as an official video provider. You can also speak with the team at our booth 30.With so much happening across the event, we’ve put together a list of w...

01/09/2026

The August Newsletter is here!

Introduction from CEO James Page
As summer draws to a close, the pace of activity across the connectivity, infrastructure and technology sectors shows no sign of slowing. The conversations shaping how organisations communicate, differentiate and stay visible in an increasingly AI‑driven landscape continue to evolve, and here at Proactive PR, we’ve been right in the middle of them!

A main focus of this discussion has been the longstanding debate over agency vs in‑house support, and how that is evolving as AI comes to the fore. This month we’ve been exploring it from multiple angles, including a new podcast discussion and blog digging into how teams can balance internal expertise with external strategic firepower. It’s a topic that keeps coming up across the industry, and one we’re committed to helping organisations navigate with clarity and confidence. Again, a big thank you to Gareth, Joe and Charlotte for providing great insight on that episode.

Of course, Generative Engine Optimisation (GEO) also remains front of mind. As more people turn to AI platforms to search, learn and make decisions, GEO is becoming a critical part of how organisations shape their visibility. Without giving too much away, we’d encourage you to keep a close eye on our socials next month… we have a very exciting announcement coming that we hope will take this conversation to the next level!

While August has kept us on our toes, September promises to be even busier. This month we’ve been delighted to partner with the Connected Britain team again for its 2026 iteration in two weeks, where we’ll be producing videos for several clients and businesses on site. However, we’ll also be attending Cambridge Tech Week, the ECOC Exhibition and SSGS, giving us the chance to reconnect with clients, catch up with familiar industry faces, and stay close to the innovation shaping the telecoms and digital‑infrastructure landscape.

It’s not just standout events on the horizon — we’ve also been proud to confirm standout coverage this month. August saw notable placements in Forbes and Tom’s Hardware for our clients, and I’d like to say congratulations to the team for the strategic thinking and narrative development that helped earn this visibility. As we continue exploring how AI tools can enhance the reach and impact of our clients’ messages, top‑tier coverage like this remains a vital part of building authority, shaping industry perception and increasing visibility in emerging AI platforms.

We look forward to seeing many of you soon. If you’d like to catch up at any of these events, please feel free to drop us a message!

25/08/2026

The latest Proactive PR Podcast in now live!
Agency vs In-House: which is right for your business.

Connected Communications · Episode

14/08/2026

Why the smartest businesses don’t go it alone for marketing

What is the best way to successfully deliver PR and marketing services - create an in-house function or outsource to an external agency? Having worked on both sides over the past 28 years, here are some observations.How close is too close?In-house staff will be closer to the day-to-day running of th...

14/08/2026

From complexity to clarity – how to make deep tech stories land

At the core of the technology and telecoms sectors are the deeply technical processes businesses and organisations must navigate to reach their end goal – whether that’s a product, service or solution. These industries by their nature run on complexity, with rigorous testing cycles, detailed spe...

10/08/2026

July Newsletter

Introduction from CEO James Page

Technology is becoming increasingly complex. AI is changing how content is created, data is generating new opportunities for insight, and the infrastructure behind our connected ecosystem is evolving rapidly. But as the technology becomes more sophisticated, the challenge of communicating what it means, and why it matters, becomes just as important.

That’s something we’ve been thinking about a lot at Proactive International PR this month. Our latest Connected Insights blogs have explored how the role of PR is changing, from the growing importance of strategic thinking in an age of AI-generated content to the challenge of translating complex technical innovation into clear, outcome-led stories. We’ve also looked at the decisions businesses face when considering in-house and agency marketing support.

For our clients, that same focus on making complex subjects accessible is at the heart of much of the work we do. This month, we’ve supported the publication of new case studies for Sumitomo Electric Europe, showcasing its work with customers across EMEA, while continuing to support clients including Broadband Forum, Trusted Computing Group, ACOME Group and Fibre Council Europe with thought leadership, media relations and industry engagement.

We’ve also continued to stay close to the industries we work in, supporting client activity and following the conversations shaping connectivity, data centres, cybersecurity and digital infrastructure. From Broadband Forum’s work on network intelligence and device security to the growing importance of hardware-rooted trust in AI-driven data centres, there is no shortage of innovation, or new challenges to communicate.

Ultimately, good communications is about more than simply explaining what a technology does. It’s about understanding why it matters, who needs to know about it and how to make that message relevant. As the markets we work in continue to evolve, that remains one of the most important parts of what we do.

Have a great month ahead.

James Page
CEO

24/07/2026

From support to strategy: what do clients expect from PR now?

Public relations is always evolving, but the role it plays has fundamentally changed in recent years. While media relations and storytelling remain essential elements of effective communications, on their own, they are no longer sufficient to meet what clients require today.We now operate in a digit...