Softly Social

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Softly Social

Rebecca | Simplifying Instagram for introverted business owners and coaches | Tailored management service | Custom strategies | One-to-one support & guidance

Navigating Instagram's crowded space can be overwhelming, especially if you're an introvert. But it is possible. As an introverted business owner myself, I understand how daunting social media can be. I specialise in crafting authentic, stress-free Instagram strategies that attract your ideal clients—without the overwhelm. Whether you're struggling to post consistently or you're tired of struggling to be heard, I can help streamline your social media efforts. Do you crave a quieter, more genuine approach to Instagram? One that aligns with your values and doesn't require constant online presence? Here's how I can support you:

> Full Instagram management: I'll handle everything from posting to engagement, allowing you to focus on what you do best—running your business.

> Tailored guidance: Need a helping hand? I offer one-on-one sessions, detailed audits, power hours, personalised content plans, and strategic advice. If you're ready for a gentler yet effective way to enhance your online presence, let's connect. I’m based in Newbury, helping introverted entrepreneurs grow confidently on social media. Reach out today for a free mini Instagram audit and let’s chat about boosting your Instagram visibility. Book your free mini Instagram audit - https://forms.gle/ZqJohxWNhEso95Sy6. Find out more about my services here - https://tidycal.com/softly-social

20/09/2026

Instagram hasn’t made me less introverted.

I’m never going to be the person who walks into a networking meeting and works my way around the room introducing myself to everyone.

I’d much rather find one or two people and have a proper conversation.

I’m the same online.

I like having time to think about what I want to say. I keep quite a lot of my life private. Some days I’m happy to talk to camera and other days I’d much rather make a B-Roll style Reel from a simple video clips or write a carousel.

I’ve found ways to use Instagram that suit how I naturally communicate.

I can plan what I want to say before I say it.

I can have proper conversations in my DMs and comments.

I can post three or four times a week rather than forcing myself to post every day.

And I can decide which Instagram advice actually makes sense for my business rather than assuming I need to follow all of it.

I’ve been using Instagram for business since 2017, and my approach has changed enormously in that time.

But I haven’t become less introverted.

You don’t need to become a different version of yourself to make Instagram work for your business.

You can build a strategy around the way you naturally communicate, the time you have available and what you actually want Instagram to help you achieve.

That’s exactly what we’ll be talking about in my free masterclass:

Build a Sustainable Instagram Strategy (Without the Performance)

📅 Wednesday 30 September

⏰ 10:30am on Zoom

❤️ If you’d like to join me, comment MASTERCLASS and I’ll send you the registration link

18/09/2026

There isn’t a magic number of times you need to post on Instagram each week.

And there definitely isn’t one posting schedule that works for every business.

For one person, three posts a week might fit easily around their work.

For someone else, one really useful post a week alongside Stories, conversations and engaging with other people might make far more sense.

What matters is having a strategy you can actually maintain AND knowing what you want those posts to do for your business.

That’s what I want to help you work out in my free masterclass:

Build a Sustainable Instagram Strategy (Without the Performance)

📅 Wednesday 30th September

⏰ 10:30–11:30am

💻 Live on Zoom

🎟️ Free

We’ll look at how to create an Instagram strategy that works with your time, your personality and your business goals, rather than somebody else’s idea of what you should be doing.

If you’d like Instagram to feel more manageable while still helping the right people find, remember and trust you, I’d love you to join me.

❤️ Comment MASTERCLASS and I’ll send you the link to sign up. (Or tap the link in my bio).

16/09/2026

A 30-day Instagram plan doesn’t need to mean sitting down and coming up with 30 posts.

I’d actually start somewhere completely different.

Before deciding WHAT you’re going to post, decide what you want Instagram to help you achieve.

Who do you want your content to reach?

What do you want those people to understand about your business?

Is there a particular offer, event or area of your work that you want to focus on this month?

And how often can you realistically create content alongside everything else you’re doing?

Once you’ve made those decisions, deciding what to post becomes much easier.

For example:

Your goal might be to generate more enquiries.

Your audience focus might be people who have been following for a while but haven’t contacted you yet.

Your focus for the month might be one particular service.

You might decide that two feed posts a week is realistic.

Now you’re not starting every week thinking, “What shall I post?”

You have something to base those decisions on.

And that’s what I mean when I talk about having an Instagram strategy.

A clear idea of what you want Instagram to do for your business, who you’re talking to, what you’re focusing on and how you’re realistically going to use it.

And if you’d like to take it further, that’s exactly what we’ll be working on in my free masterclass:

✅ Build a Sustainable Instagram Strategy (Without the Performance)

📅 Wednesday 30 September

⏰ 10:30am on Zoom

We’ll look at four parts of your Instagram strategy: your profile, your audience, how you use Instagram each week and getting useful content published without spending hours trying to make it perfect.

Then we’ll start bringing those decisions together into a simple 30-day plan you can continue working from after the session.

👉 Comment MASTERCLASS and I’ll send you the details or tap the link in my bio 💛

15/09/2026

I could probably get more views by talking about algorithm hacks and trending audios.

But that isn’t what I want to teach you.

Because I don’t think most small business owners need more Instagram advice to keep up with.

They need to know what matters for their business, what they can ignore and what’s actually worth their time.

They need to know what they want Instagram to do for them.

Who they want to reach.

What they want to be known for.

And what they can realistically manage alongside actually running their business.

For one person, that might mean posting four times a week.

For someone else, twice a week might be plenty.

One person might love talking to camera.

Someone else might prefer B-roll Reels (simple video clips), carousels and written Stories.

Neither is automatically doing Instagram better.

There are strategies behind what works on Instagram, and I absolutely teach them.

I just don’t believe there is one set of rules that every business owner needs to follow.

Especially if you’re an introvert trying to build a business without feeling as though you need to become a completely different person every time you open Instagram.

This is a big part of what I’ll be talking about in my free online masterclass on Wednesday 30 September at 10.30am:

Bwuild a Sustainable Instagram Strategy (Without the Performance)

We’ll look at how to make your profile easier for the right people to find and understand, create content that speaks to the people you want to reach and choose a realistic way to use Instagram each week.

We’ll also talk about getting your content published without spending hours trying to make every post perfect.

And by the end, you’ll start to bring it all together into your own simple 30-day Instagram plan.

So you can leave knowing what you want Instagram to help you achieve, who your content needs to reach and what you’re going to focus on over the next few weeks.

❤️ Comment MASTERCLASS and I’ll send you the details, or tap the link in my bio

13/09/2026

I don’t want to teach you to be an influencer. And you probably don’t want to become one either.

You probably want to use Instagram to grow your business in a way that works for you.

To attract the right people, build trust and get enquiries.

That might mean posting three times a week instead of every day.

It might mean using simple video clips because talking to camera isn’t your thing yet.

It might mean spending more time building relationships with the people already following you instead of constantly chasing more followers.

And it definitely does mean that you don’t need to copy someone else’s personality, content style or strategy just because it seems to be working for them.

You’re a business owner using Instagram to reach people who might eventually work with you or buy from you.

You don’t need to turn yourself into a full-time content creator to do that.

That’s the kind of Instagram strategy I teach.

One that takes your personality, your business and the time you actually have into account.

Although, I’m an introvert. Send me a message or an email instead of calling me 😂

And if this sounds like the kind of approach to Instagram you’ve been looking for, come along to my FREE masterclass:

☑️ Build a Sustainable Instagram Strategy (Without the Performance)

I’ll show you how to create an Instagram strategy that works for your business, your personality and the time you realistically have available.

It’s live on Zoom on Wednesday 30 September at 10.30am.

Comment MASTERCLASS and I’ll send you the registration link.

12/09/2026

Visibility isn’t about being everywhere or constantly creating something new.

It’s about making sure the right people regularly see you, understand what you do and have opportunities to get to know you and your business.

That could be one useful post.

A Reel made from a short clip you already have on your phone.

Replying thoughtfully to a few comments.

Starting a conversation in your DMs.

Sharing something you genuinely have an opinion on.

You can build visibility without trying to become a completely different person in the process.

And that’s the approach I’ll be teaching in my FREE September masterclass: Build a Sustainable Instagram Strategy (Without the Performance).

It’s live on Zoom on Wednesday 30 September at 10.30am.

❤️ If you want Instagram to support your business in a way that actually fits you, comment MASTERCLASS and I’ll send you the details.

11/09/2026

Most Instagram advice was written for a certain kind of person: someone who is happy to post every day, speak to camera constantly and be front and centre all the time.

If that isn’t you, it doesn’t mean Instagram isn’t for you. It usually means the advice you’ve been trying to follow was designed for a different kind of person, with a different kind of energy.

In my free masterclass on 30 September, I’ll walk you through The Sustainable Visibility Method — the framework I use with my clients to build an Instagram presence that attracts genuine enquiries and feels manageable to maintain.

We’ll look at your profile, audience, content choices and posting rhythm. You’ll then use what you’ve learned to begin creating a practical 30-day plan for your own account.

What we’ll cover:

✅ Get Found and Make an Impression

How to make sure the right people find your profile and understand what you do within seconds, without a complicated content strategy behind it.

✅ Know Exactly Who You’re Talking To

How to get specific about who you want to reach, so your content stops trying to speak to everyone at once.

✅ Simplify How You Show Up

A way of showing up that doesn’t require daily posting or constant camera time, built around what’s realistic for you.

✅ Put Your Plan into Practice

How to turn your strategy into a realistic 30-day plan, so you know what to share and can use your time on Instagram more purposefully.

By the end of the masterclass, you’ll know what to prioritise on your Instagram account and why. You’ll also have the beginnings of your own 30-day plan, based on your audience, business and the time you realistically have available.

It’s at 10.30am live on Zoom.

👉 Comment MASTERCLASS below or tap the link in my bio to save your spot

09/09/2026

The things that actually build an Instagram presence that leads to enquiries are rarely the ones people talk about most.

Posting every day, chasing views and jumping on every are not on this list - because they’re not what usually bring in enquiries from the right people.

My most-viewed Reel ever reached thousands of people and generated nothing, because the right people were not among them.

What works is being clear, being consistent in a way that is realistic for your life and helping the right person feel - quickly - that they are in the right place.

If you want to go deeper on any of this, I’m running a free masterclass on Wednesday 30th September at 10.30am - it’s all about building a sustainable Instagram strategy.

Comment MASTERCLASS and I’ll send you the link to sign up. Or tap the link in my bio.

08/09/2026

It was my birthday on Sunday 🎂 (and it’s my eldest daughter’s birthday today 🎉) so I’ve got a little birthday offer running over at Softly Social at the moment.

I’ve reduced my Instagram Profile & Content Reviews from £97 to £47 and I have 6 available at this price.

I love doing these reviews because it’s amazing what I can spot when I look at someone’s Instagram account with a completely fresh pair of eyes.

When it’s your own account, it’s really difficult to know how it comes across to someone who has never seen it before.

You know what you do, so your bio probably makes perfect sense to you.

You know what you offer, so you might not realise that someone looking at your last few posts would have absolutely no idea how they could work with you.

And when you’re the one creating all of your content, it can be really difficult to work out what’s working well and what you could be doing differently.

That’s where I come in!

I’ll go through your Instagram profile and your recent content and record a personalised video talking you through everything I notice.

I’ll tell you what I think is already working well, what I would change, anything I think you’re missing and what I’d recommend focusing on next.

And I’m not going to give you a huge list of things to change for the sake of it.

If I think something is working, I’ll tell you to keep it.

If I don’t think something is worth worrying about, I’ll tell you that too.

The whole point is that you finish watching your review knowing what to actually DO with your Instagram, rather than wondering whether you should change your bio for the 50th time.

You’ll have the recording to keep too, so you can go through it in your own time and make the changes when you’re ready.

There are 6 available for £47 instead of the usual £97.

The aim of all this is the right people landing on your profile, immediately feeling like you’re talking to them and wanting to find out more.

If you’d like me to take a proper look at your Instagram and tell you what I’d do if it were my account, you can book yours via the link in my bio.

Or comment SIX and I’ll send the link straight to you ❤️

03/09/2026

The answer is not always to create more content, even though that seems to be the common advice.

If you’re posting regularly but enquiries aren’t coming, check these six things👆

They help to make your profile work for you, rather than against you, when the right person lands on it.

If you’d like some tailored guidance around this, I’ve opened up 6 Profile and Content Reviews at just £47 (normally £97).

They’re delivered via a pre-recorded video so there’s no call involved and you don’t need to prepare anything — I just need your Instagram handle.

👉 Comment SIX to book your spot, or head to the link in my bio.

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http://www.softlysocial.com/

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