Gekko Marketing

19/06/2026

We are thrilled to share that Gekko’s latest retail research has secured 28 pieces of media coverage across the UK!

As millions of shoppers gear up for summer sales, we analysed hundreds of consumer tech products to uncover the truth behind what our CEO, Daniel Todaro, calls ‘Deal Dazzle’: the dangerous assumption that major retail events automatically guarantee the lowest prices of the year.

Key findings from our analysis:

✅ The Prime Day Winners: Summer is definitively the best time of year to buy televisions and smart fitness devices (averaging 7.5% below the annual average).

🛑 The Prime Day Traps: Computing products actually saw much steeper discounts during Easter promotions (21% below average), while smart home and floorcare deals peak just before Black Friday.

Taking a few minutes to understand seasonal trends can make a meaningful difference to the consumer's wallet, but for brands, tracking these fluctuations is absolutely critical.

GWS provides the visibility needed to track these trends. We go beyond basic pricing to look at brand performance, share of voice, and stock levels across all major UK retailers.

Are you monitoring the real-time value of your digital shelf?

Reach out to Toby Stupples or the Gekko team to see how GWS can help you benchmark your performance and optimise your category strategy.

👇 Check out some of our latest coverage below!

18/06/2026

The UK’s proposed ban on social media for under-16s marks a major shift for young people, platforms, brands and advertisers.

Daniel Todaro, CEO at Gekko Group, sees it as a landmark moment, but one where the detail will matter.

While protecting young people online is never in question, the wider impact on social platforms, advertising strategies and brand responsibility could be significant.

Read Daniel’s full comment, published by Mediashotz, here: https://mediashotz.co.uk/uk-under-16s-social-media-ban-adland-reactions/

18/06/2026

Are you falling for 'Deal Dazzle' this Amazon Prime Day? 🛍️✨

Our latest research at Gekko reveals that while summer Prime Day is the best time of year to buy TVs and fitness tech, assuming every discount is unbeatable could leave you out of pocket. In fact, computing, gaming, and smart home gear see much bigger price drops at completely different times of the year.

Don't let the sale hype cost you! Discover exactly when you should be buying different tech categories to make your money go further.

👉 Read the full research breakdown and insights from our CEO, Daniel Todaro, here: https://www.somersetlive.co.uk/whats-on/shopping/experts-explain-what-you-definitely-11017216

17/06/2026

The countdown to the TRIC Awards 2026 is officially on! 🏆

A massive congratulations to all of this year’s phenomenal nominees.

The talent and creativity across television, radio, and online media is truly outstanding. Gekko Group is delighted to support the event this year, and we are especially proud to sponsor the Factual category, we are so looking forward to seeing who takes home the win! 🎉

Want to join us for the industry's best afternoon out? There are now just a few seats remaining, so you'll need to move fast if you want to be in the room!

🎟️ Secure Your Spot:

You can purchase your tickets through here: https://tric.org.uk/buy-new-tickets/

17/06/2026

Experts explain what you definitely shouldn’t buy on Amazon Prime Day

Millions of shoppers are expected to be hunting for bargains during this week’s Amazon Prime Day sales, but buying the wrong products could see consumers out of pocket. Research from retail consultancy Gekko found that whilst summer Prime day is the best sales event for televisions and smart fitness devices, other technology products drop to their lowest prices at different times of the year....

Millions of shoppers are expected to be hunting for bargains during this week’s Amazon Prime Day sales, but buying the wrong products could see consumers out of pocket. Research from retail consult…

16/06/2026

Wishing our network, clients, and the entire Gekko Group team a very Happy Pride Month! 🏳️‍🌈✨

We are committed to making Gekko Group a place where everyone can authentically thrive. Watch the video to hear about our latest inclusivity initiatives, including:

Our dedicated Pride DEI newsletter focusing on history, allyship, and UK events.

The official launch of our Pride Ambassadors program on June 30th!

We are constantly learning and want to hear from you. What DEI topics would you like to see us cover next? Let us know below! 👇

15/06/2026

NEWS 📰 | Jeremy Clarkson’s Diddly Squat Farm has unveiled an exclusive three-year partnership with Blue Diamond Garden Centres to develop and bring to market a collection of co-branded gardening products.

The range will be available online and in-store at Blue Diamond’s garden centres and in Diddly Squat Farm shops.

Read the full article below:
https://www.retailgazette.co.uk/blog/2026/06/diddly-squat-farm-collab/

11/06/2026

NEWS 📰 | Exchange For Change has set out a package of targeted support measures for retailers across England, Scotland and Northern Ireland ahead of the Deposit Return Scheme (DRS)’s launch in October 2027.

The not-for-profit body has confirmed £60m in grant funding to help eligible independent retailers install reverse vending machines (RVMs) and outlined exemption criteria for smaller and constrained retail sites.

Read the full article below:
https://www.retailgazette.co.uk/blog/2026/06/small-retailers-drs-exempt/

10/06/2026

We’re absolutely delighted to introduce Katie, the newest face at Gekko Group! Katie started with us last week and is already settling in brilliantly. It’s lovely to see her getting stuck in so quickly and bringing such positive energy to the team.

We’re over the moon to have her with us. Give her a warm welcome in the comments!

10/06/2026

Let’s give a massive welcome to Gavin, the newest member of the team! Since joining us last week, he's already made a brilliant impression and has truly hit the ground running. He’s getting stuck into his new role with loads of enthusiasm, and we’re absolutely chuffed to have him on board.

Pop a quick 'hello' in the comments below to make him feel at home!