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Get on the Box TV advertising made easy! TV advertising has never been more accessible to SMEs, start-ups or local brands. Now is a GREAT time to get your brand on the box.

Sky AdVance connects TV and ad viewing data to the digital world, allowing advertisers to extend the reach of their camp...
28/07/2023

Sky AdVance connects TV and ad viewing data to the digital world, allowing advertisers to extend the reach of their campaigns.

The product has a rich understanding of how people watch TV, allowing advertisers to reach digital audiences based on their TV viewing habits.

It also defines audiences through the content they’re watching, based on the genres, channels, and shows they love.

Learn how to get more from Sky AdVance with GTTV today.

27/07/2023

Did you know media space for one person to see a TV ad costs only 7p?

A lot of people misconstrue TV advertising as expensive. This is one of its strengths, as brands who advertise on TV are seen as higher quality, and more trustworthy.

In actual fact, TV advertising is almost half the price of YouTube and seventeen times cheaper than Facebook. That’s before you consider all the factors that contribute to effectiveness, such as full-screen viewing and brand-safe content.

Learn why TV advertising might be the cost-effective option for your brand by getting in touch today.

TV advertising is more effective than ever, due to advancements in tech and data:📈 Scale - Sky AdSmart can reach 40% of ...
25/07/2023

TV advertising is more effective than ever, due to advancements in tech and data:

📈 Scale - Sky AdSmart can reach 40% of homes, or 30 million people, in the UK.
🌎 Geo-targeting – Businesses of all sizes can attract audiences in their specific location.
🧠 Customer data matching - Broadcasters combining their first party audience data with advertisers’ data offers a host of opportunities to explore.
👨‍👩‍👧‍👦 Customised target audiences – Advertisers can select from a wide range of customisable audiences across various demographics.

Find out more about how tech can help grow your brand by getting in touch with GTTV.

Did you know TV advertising can affect other media?Though it’s often overlooked, TV drives traffic and activity across o...
21/07/2023

Did you know TV advertising can affect other media?

Though it’s often overlooked, TV drives traffic and activity across other platforms, increasing the holistic impact of your campaign.

TV’s ability to grab and hold attention makes it the one which sticks in people’s memories. People are more likely to look for your content on other media channels, after seeing your TV ad first.

Discover how to build effective multi-platform marketing strategies with GTTV today.

Stories are infinite, defining humanity since the earliest days of civilisation.To this day, TV remains one of the most ...
19/07/2023

Stories are infinite, defining humanity since the earliest days of civilisation.

To this day, TV remains one of the most effective ways to bring people together, and tell stories that linger in our imaginations long after they’re done.

Stories impact us because they stir our emotions. It’s no surprise then that the most effective adverts are the ones which create an emotional response. Harnessing the power of TV can do just that.

Discover how to craft and relay impactful stories while telling your own with TV advertising.

Probably the biggest benefit of TV advertising is that TV is for everyone – regardless of budget, audience, or location....
14/07/2023

Probably the biggest benefit of TV advertising is that TV is for everyone – regardless of budget, audience, or location.

It also reaches nearly everyone. According to ThinkBox, in 2021 linear TV and broadcaster VOD combined reached 90.3% of the adult population weekly.

TV also has something for everyone. No matter your brand or your target audience, implementing an effective TV advertising strategy ensures your messaging will reach the people most receptive.

Get in touch with GTTV today to find out how your brand can benefit from the diversity and inclusivity of TV.

The Best TV Shows of 2023 📺According to Rotten Tomatoes, these are the shows the UK are loving most this year together w...
11/07/2023

The Best TV Shows of 2023 📺

According to Rotten Tomatoes, these are the shows the UK are loving most this year together with their ranking:

1. Happy Valley: Season 3 (100%)
2. A Small Light: Limited Series (100%)
3. Cunk on Earth: Season 1 (100%)
4. Poker Face: Season 1 (98%)
5. Beef Season 1 (98%)
6. Star Trek Picard Season 3 (98%)
7. Succession: Season 4 (97%)

Learn how the nation’s favourite shows can benefit your brand by contacting GTTV today.

TV is by far the most trusted form of advertising. That’s because strict regulation means it’s held to the highest stand...
10/07/2023

TV is by far the most trusted form of advertising. That’s because strict regulation means it’s held to the highest standards.

As a result, brands that advertise on TV are given a stamp of credibility and quality assurance, which translates to trust.

Trust is especially important for fledgling brands, who may not yet have an established name and base. This can make TV advertising a great option for growing brands who are still looking to build a reputation.

Discover how GTTV can help you grow your name, fame and audience with TV advertising today.

Heard the news? TV makes you famous. 🌟🎤Just as TV turns ordinary people into stars, it can also turn brands into househo...
05/07/2023

Heard the news? TV makes you famous. 🌟🎤

Just as TV turns ordinary people into stars, it can also turn brands into household names.

This is partly down to TV’s scale and reach. Brands on TV are making a public promise, which carry more weight than online adverts.

TV is also a shared experience. Watching TV with others generates opportunities for conversation, personal recommendations, and emotional attachment. All this contributes to its fame-boosting power.

For more information on the benefits of TV advertising, visit GTTV’S website.

TV adverts grab attention for a number of reasons.Firstly, TV advertising is more welcome than other forms of interrupti...
03/07/2023

TV adverts grab attention for a number of reasons.

Firstly, TV advertising is more welcome than other forms of interruptive advertising, due to its integrative nature.

Ads are also watched for a much longer period on TV than on social media, thanks to the long tradition of big screen experience.

TV advertisers are also guaranteed their ads will be played through from start to finish, as ads that are fast forwarded aren’t charged for.

For more information on the benefits of TV advertising, visit our website via the link in our bio.

TV has never been more accessible to start-ups, SMEs and regional brands. At GTTV, we are TV advertising specialists, wh...
30/06/2023

TV has never been more accessible to start-ups, SMEs and regional brands.

At GTTV, we are TV advertising specialists, who make it easy and affordable for newcomers and more experienced advertisers to get on the box. 📺

Our close working relationships with ITV, Sky, Channel 4, Channel 5 and UKTV allow us to create effective media campaigns with rich insight into the advertising landscape.

Find out more today:
https://bit.ly/3BwbfZi

It’s Deafblind Awareness week. As streaming services have become more popular, Deafblind UK has put together a list of e...
28/06/2023

It’s Deafblind Awareness week. As streaming services have become more popular, Deafblind UK has put together a list of entertainment platforms with accessibility features:

• BBC iPlayer – categorised audio described and signed programmes, making it easy to find accessible programmes
• ITV Hub – host an audio described category, but this is only available through the app on Android and iOS devices.
• Netflix – offers both subtitles and closed captions which can be customised for greater clarity. There is also a range of audio described media available in multiple languages.

Smart TV or streaming sticks also have accessibility modes, such as screen readers and voice controls.

Visit the Deafblind UK website for more information. Or, get in touch with GTTV to find how best to produce an advert accessible to your audience: https://bit.ly/3BwbfZi

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