06/08/2026
Is your university's marketing strategy keeping up with changing student expectations? 🎓
Traditional prospectuses and open days aren't enough on their own anymore. Today's prospective students, parents and international applicants do detailed research online long before reaching out to admissions.
In our latest blog post, we share actionable insights on how UK universities can strengthen their student recruitment and retention:
• Moving past one-size-fits-all messaging to speak directly to specific applicant groups
• Leveraging SEO so course info, fees and accommodation details are easy to find
• Building real credibility through PR, graduate achievements and authentic storytelling
Read the full article here 👇
Something has shifted in university recruitment over the past couple of years. Applicant numbers are tighter in certain subjects, international students are weighing up more countries before they commit and by the time someone actually enquires, they've usually already made up half their mind. A glo...