04/06/2022
Top 20 Website Do's and Don'ts
See FULL PDF REPORT HERE:- https://www.quintanet.com/top-20-website-dos-and-donts/
A website is the most important marketing tool for your business. Fortunately it is much easier to establish a web presence than it used to be.
A few years back, many smaller businesses were put off from setting up a website because it was too technical (and expensive), and once a website was created, they were at the mercy of their tech guy because he was the only one that could make changes or updates to the site.
Things have changed. Creating websites are much more straightforward these days, and because of the way that they are built, anybody with even the most basic tech knowledge can make changes and additions to a website in a matter of minutes.
What Kind of Site is Best for Your Business?
While you could run an online business using nothing but social media, having a website is such an essential starting point.
The aim of all your online marketing such as social media activities, is to drive people to your website. Your website is the hub of all your online marketing activities. Not only do you direct people to your website, but you also use your website as a springboard to all of your other online activities on the Internet, such as your company blog and social media.
The other point of your website is to sell your products and services. Once you have gone to the trouble of getting people to your site, you want to sell your products and services. Make your website your online point of sale.
But what kind of website would be best for your business? Your market, your business and its needs will determine what kind of website you will need. Some options include:
A brochure website: Websites used to be boring. They tended to be static collections of pages that were published online, very much like an online version of a business brochure. Nowadays, visitors expect so much more from our websites than an uploaded brochure page. They expect dynamic, ever-changing content. A brochure site will establish a web presence for you, but it is not going to get you many leads as a dynamic website.
A blog: A blog is really just a special kind of website that you can update yourself, not just posts that are regularly updated, but pages that are more static. This means that you can use blogging software such as Wordpress as a content management system (CMS) to build an entire website such as About Us, FAQ’s, Products and Contact pages. Many people to save time are now embedding their Facebook Live Feed into the website so latest offers and information can be published on both (and even Instagram) at the same time.
This helps to keep viewers on your site.
An e-commerce site: This is a website that is set up to sell products and take payments online. It is no longer necessary to invest a small fortune in creating bespoke e-commerce sites with your own shopping cart function coded from scratch. There are lots of e-commerce software options that you can use on your site, and most CMS have ecommerce plugins available. Accepting payments is so much easier too. It is now acceptable for any business to use PayPal to take payments on their website without looking unprofessional. Most global businesses accept PayPal payments. You can even sell your products through an eBay or Amazon store that you link to from your website.
Why a website is essential for business
As we stressed earlier, a website is the most important marketing tool for your business. An online presence is a minimum requirement if you want to present a professional image, reach new customers and increase profits. A website:
• Is a ‘store window’ that works for you 24 hours a day.
• Enables you to reach a global market.
• Promotes your products and services
• Gives your credibility
• Offers online support to your customers (which can save you time).
• Provides a way for people to contact you.
Your clients and customers expect you to be online. How many times have people asked your for your website address, or said that they will Google you? If you are not online, your business does not exist and they will go to your competition who does have a website instead. ***Read the FULL PDF Report here***:- https://www.quintanet.com/top-20-website-dos-and-donts/