11/08/2026
People don’t need campaigns telling them to care about their neighbourhoods. They already do. Pride, care and community knowledge exist everywhere, even when dominant narratives about a place fail to recognise them.
What is often missing is the power, opportunity and tools to make that care visible.
Community voices shouldn’t simply inform public campaigns. They should be visible in the places those campaigns are designed to change.
It was a really special moment seeing our recent community campaign ‘Bin It for Benwell’ launch into the world 💚
After months of listening, walking the streets, running workshops, gathering insight, testing ideas, designing and bringing different voices together, it was so lovely to see it all come to life on Adelaide Terrace.
Co-created with local groups and communities, Bin It for Benwell encourages people to use the bins, without blaming or stigmatising.
Thank you to Riverside, Healthworks, the Mosque, St James’ Church, local businesses and organisations who shared their contributions to become part of the street.
More on the process and thinking behind the work soon. 💡
