12/06/2026
“To truly understand the needs of others, you often have to have walked the path yourself.”
Tonight I attended the launch event for Beth’s incredible business PIGMENT HAIR ™ , and it reminded me that some of the most impactful businesses aren’t built from spotting a gap in the market - they’re built from lived experience.
As a nurse and someone living with alopecia, Beth understood a frustration that many others were facing. Women were spending thousands of pounds on wigs that often didn’t deliver the quality, longevity, or confidence they deserved.
Instead of accepting the problem, she chose to solve it.
Beth has built a business focused on providing exceptional quality wigs at a more accessible price point, ensuring women could feel confident without compromising on quality. She was also the first to introduce 1:1 consultations, creating a more personal, supportive experience that has since become widely adopted across the industry following Beth’s lead.
Today, she has over 500 people on her waiting list, a testament not only to the quality of her products but to the trust she has built within her community.
What I admire most is that this business wasn’t created to sell a product. It was created to solve a problem. The product simply became the vehicle.
In a world where many businesses ask, “How can I make money?”, the most successful often begin by asking, “How can I help?”
Congratulations Beth PIGMENT HAIR ™ . Your story is proof that when passion, purpose and lived experience come together, incredible things can happen. 🖤
Get ready for their launch this Sunday 👏🏼