ROAR Digital Marketing

05/08/2026

New arrival in the ROAR office: a Google-branded Jenga set. 🧱

Nothing settles a team debate quite like a steady hand and a tower that's one wrong move from disaster.

We'll be doing this the only fair way from now on: the last one standing picks where we get lunch. 🏆

20/07/2026

Some of the team had a brilliant evening at Beamish Hall on Friday for the Poppy's Light Foundation Summer Ball.

Great food, good company, and a proper catch-up with everyone, including the one and only Ollie Eagle.

Nights like these, all in aid of such a worthy cause, are hard to beat.

05/07/2026

Good luck England… It's coming home!

Tonight, England takes on Mexico in the World Cup, and with a 1am kick-off, it's going to be a beer fuelled late one for many!

So we've given the ROAR team a WFH day with a 10am start on Monday so they can watch the game and celebrate properly (we hope) 🍻🍻🍻🍻🍻

Come on England! 🏴󠁧󠁢󠁥󠁮󠁧󠁿

22/06/2026

Happy Birthday to our Head of PPC, Kyle Headland! 🎉

We hope you have a brilliant day celebrating with the team.

Thank you for everything you bring to ROAR. Your knowledge, energy and leadership make a real difference every day.

Have a great one, Kyle! 🎂

10/06/2026

Happy Birthday to our Head of SEO, Joshua Lee! 🎉

From technical audits to search strategy, Josh is always helping clients climb higher and making sure our SEO game stays sharp.

We hope you have a brilliant day celebrating, from all of us at ROAR!

03/06/2026

Google just dropped something worth bookmarking 👀

They've published an official guide on how to optimise for AI features like AI Overviews and AI Mode, and honestly, a lot of it will feel familiar if you've been keeping up with good SEO practice.

The big takeaway? Stop chasing shiny new tactics. No, you don't need an LLMS.txt file. No, you don't need to rewrite your content for AI. What you do need is content that's genuinely useful, well-structured, and built for real people.

Google's essentially confirmed what we've been saying for a while, the fundamentals still win. Unique perspectives, clean technical setup, and content that actually helps your audience.

Worth a read if you're wondering where search is heading 👇

This new guide talks about the differences, if any, between SEO, AEO, GEO and so on and touches on commodity content, AI agents and much more.

02/06/2026

We’re proud to share that ROAR Digital Marketing is now JOSCAR registered.

Managed by Hellios, JOSCAR is a secure platform that helps suppliers prove they’re ready to do business with defence organisations.

Our registration means ROAR has completed the required process to demonstrate our commitment and credentials to the defence industry, supporting buyers with access to validated supplier information.

For organisations in the defence sector, this helps reduce duplication, streamline procurement processes and provide confidence when engaging with suppliers.

A brilliant achievement for the ROAR Digital Marketing team, and an important step as we continue to support businesses operating in highly regulated sectors.

26/05/2026

🔗 Google just made some changes to how links work in AI Overviews & AI Mode, and it's good news for websites.

Here's what's changed:

1️⃣ Links now appear inline, right next to the relevant text in AI responses, so if a user reads a claim and wants to know more, the link is right there in the moment

2️⃣ Hover over a link on desktop and you'll now get a preview showing the website name or page title, so people know exactly where they're clicking before they do

3️⃣ If you subscribe to a news publication, Google will now highlight those links in AI results, and early testing showed users were significantly more likely to click them

4️⃣ AI responses will start suggesting related angles at the end, linking to deeper articles so users can keep exploring

The big takeaway? Google is actively trying to get people clicking through to websites again from AI search, and rewarding content that is clear, credible, and well-attributed.

For businesses, this is a reminder: your page title, your author bio, your content structure, they all matter more than ever. ✅

🔗 https://bit.ly/49BbiEq

Google announced five new ways in how it is improving linking to web pages from AI Mode and AI Overviews. Some of these we saw Google testing earlier, and I (we) were fans of these changes and I am glad to see Google officially roll them out.

21/05/2026

🚨 Google just changed the search box for the first time in 25 YEARS.

Meet the new Intelligent Search Box, powered by Gemini AI.

It expands as you type, suggests smarter prompts, and lets you search with images, videos, and files.

Oh, and it now slides seamlessly into full AI Mode.

What this means for your brand 👇
✅ Users are going deeper with their searches
✅ AI Overviews are about to get more prominent

The rules of SEO are shifting. Again. 👀

But we're here to make sure YOUR business stays on top, whatever Google throws at us.

This new search box aims to gives searchers easier access to AI search capabilities, with longer prompts and more AI options.

19/05/2026

Wishing our Managing Director, Michael Knowles, a very happy birthday! 🎉

We hope you have a fantastic day celebrating. From all of us here at ROAR, thank you for everything you do and have a brilliant birthday!