ROAR Digital Marketing

10/06/2026

Happy Birthday to our Head of SEO, Joshua Lee! 🎉

From technical audits to search strategy, Josh is always helping clients climb higher and making sure our SEO game stays sharp.

We hope you have a brilliant day celebrating, from all of us at ROAR!

03/06/2026

Google just dropped something worth bookmarking 👀

They've published an official guide on how to optimise for AI features like AI Overviews and AI Mode, and honestly, a lot of it will feel familiar if you've been keeping up with good SEO practice.

The big takeaway? Stop chasing shiny new tactics. No, you don't need an LLMS.txt file. No, you don't need to rewrite your content for AI. What you do need is content that's genuinely useful, well-structured, and built for real people.

Google's essentially confirmed what we've been saying for a while, the fundamentals still win. Unique perspectives, clean technical setup, and content that actually helps your audience.

Worth a read if you're wondering where search is heading 👇

This new guide talks about the differences, if any, between SEO, AEO, GEO and so on and touches on commodity content, AI agents and much more.

02/06/2026

We’re proud to share that ROAR Digital Marketing is now JOSCAR registered.

Managed by Hellios, JOSCAR is a secure platform that helps suppliers prove they’re ready to do business with defence organisations.

Our registration means ROAR has completed the required process to demonstrate our commitment and credentials to the defence industry, supporting buyers with access to validated supplier information.

For organisations in the defence sector, this helps reduce duplication, streamline procurement processes and provide confidence when engaging with suppliers.

A brilliant achievement for the ROAR Digital Marketing team, and an important step as we continue to support businesses operating in highly regulated sectors.

26/05/2026

🔗 Google just made some changes to how links work in AI Overviews & AI Mode, and it's good news for websites.

Here's what's changed:

1️⃣ Links now appear inline, right next to the relevant text in AI responses, so if a user reads a claim and wants to know more, the link is right there in the moment

2️⃣ Hover over a link on desktop and you'll now get a preview showing the website name or page title, so people know exactly where they're clicking before they do

3️⃣ If you subscribe to a news publication, Google will now highlight those links in AI results, and early testing showed users were significantly more likely to click them

4️⃣ AI responses will start suggesting related angles at the end, linking to deeper articles so users can keep exploring

The big takeaway? Google is actively trying to get people clicking through to websites again from AI search, and rewarding content that is clear, credible, and well-attributed.

For businesses, this is a reminder: your page title, your author bio, your content structure, they all matter more than ever. ✅

🔗 https://bit.ly/49BbiEq

Google announced five new ways in how it is improving linking to web pages from AI Mode and AI Overviews. Some of these we saw Google testing earlier, and I (we) were fans of these changes and I am glad to see Google officially roll them out.

21/05/2026

🚨 Google just changed the search box for the first time in 25 YEARS.

Meet the new Intelligent Search Box, powered by Gemini AI.

It expands as you type, suggests smarter prompts, and lets you search with images, videos, and files.

Oh, and it now slides seamlessly into full AI Mode.

What this means for your brand 👇
✅ Users are going deeper with their searches
✅ AI Overviews are about to get more prominent

The rules of SEO are shifting. Again. 👀

But we're here to make sure YOUR business stays on top, whatever Google throws at us.

This new search box aims to gives searchers easier access to AI search capabilities, with longer prompts and more AI options.

19/05/2026

Wishing our Managing Director, Michael Knowles, a very happy birthday! 🎉

We hope you have a fantastic day celebrating. From all of us here at ROAR, thank you for everything you do and have a brilliant birthday!

18/05/2026

🔍 Google is now showing author names alongside sources in AI Overviews, and it's a bigger deal than it sounds.

When AI Overviews cite content from platforms like LinkedIn, Google is now displaying the full name of the author, not just the publication. So instead of just seeing "LinkedIn" as a source, users are seeing "LinkedIn - [Author Name]".

Why does this matter for your business?

✅ It reinforces that who writes your content matters, not just where it's published
✅ It signals that Google is doubling down on E-E-A-T (Experience, Expertise, Authoritativeness & Trustworthiness)
✅ It means building a credible personal brand for your authors and subject matter experts is now more important than ever for AI search visibility

If your content is anonymous, or your team's expertise isn't clearly signalled online, you're increasingly invisible to AI-powered search.

The message from Google is clear: real people, real expertise, real authority, that's what gets cited.

Is your content strategy keeping up? 👇

🔗 https://bit.ly/4tpI5TX

Google is showing the full author name and the source, like LinkedIn - and name or Medium - and name, for the citations. It makes sense for these social platforms to show the name, because anyone can write anything on these platforms, so knowing the name makes it more useful.

15/05/2026

Country. Indie folk. Hip-hop. Pop.

Yep, that's us.

We asked the team for their favourite album and safe to say, no two answers were the same.

What's yours favourite album? 👇

13/05/2026

⚠️ AI Overviews getting it wrong isn't just an inconvenience, it can actually destroy reputations.

A Canadian musician is suing Google for $1.5 million after an AI Overview displayed completely false information about him in search results. A concert was cancelled. His reputation was damaged. And it all stemmed from an AI-generated summary that simply wasn't true.

This is a landmark case for the digital marketing and SEO world, and a wake-up call for anyone who assumes AI-generated search summaries are always accurate.

At ROAR Digital Marketing, we talk a lot about how AI is changing search. But cases like this remind us that AI doesn't always get it right, and the consequences for real people and real businesses can be severe.

If you're a business, a brand, or a public figure, it's worth asking: what is Google's AI saying about you?

🔗 Read the full story: https://bit.ly/4nyGvhD

A lawsuit alleges Google's AI Overview falsely identified musician Ashley MacIsaac as a s*x offender. It seeks $1.5M in damages.

11/05/2026

This week is 💚

The 2026 theme? ACTION.

Not just awareness, real steps to look after yourself and the people around you.

At ROAR, we're checking in, slowing down, and taking care of our team this week (and every week).