Podium

10/08/2026

Please join us in wishing Lia a very (albeit late) Happy Birthday! 🎂✨

Today, we’re celebrating our amazing co-owner, our Leo lion, and a truly creative and kind soul inside and out.

Lia, thank you for everything you bring to our team, your passion, positivity, dedication, and the wonderful energy you share with everyone around you.

We hope you have the loveliest day and take some time to celebrate just how special you are.

07/08/2026

We’ve helped Boxford, a leading UK manufacturer of CNC routers and laser cutters, strengthen its online presence through a long-term SEO strategy focused on technical improvements, commercial content optimisation, and continuous growth.

The result? A BIG increase in organic visibility and a 125% uplift in enquiries.

Read the full story to see how a strategic approach to SEO can deliver measurable business results:

https://onthepodium.co.uk/blogs/our-work/125-increase-in-organic-enquiries-for-boxford

28/07/2026

Small businesses and the content ideas we love 💡

If you’ve ever had a meeting with Katie, you’ll no doubt have been TOLD about the power of ‘raw content’, and we wanted to highlight a small business that absolutely nailed this recently.

The idea came from Catherine of CJ Bakes and Cakes, who recorded her client (this time, Katie!) having a blind reveal reaction to a surprise birthday cake.

Originally, the video was simply meant for Katie’s partner, who wouldn’t get to see her reaction... but when Catherine watched it back, she spotted the content opportunity.

And what a great example of why raw footage works.

No big production. No complicated setup. Just a genuine reaction, a cute moment, and a very impressive pink cake (& you know we 💗 pink).

It’s a reminder that content doesn’t always need to be polished, expensive, or perfectly planned. Sometimes the simplest moments create the most engaging stories.

We’re always inspired by small businesses who manage to do it all, marketing, creating, baking, delivering, building relationships, and finding opportunities in the moments around them.

You can find CJ Bakes and Cakes on the shelves at Peaches Coffee House for Counter Club next month.

27/07/2026

Inspired by the TikTok trend “things that are worth your money”, where people share products, gadgets and everyday purchases that make their life easier.

We share our own version with investments that we believe are genuinely worth your money.

Read the 5 things for delivering value and growing your business:

Inspired by the TikTok trend, we share 5 digital marketing investments genuinely worth your money. Discover how to grow your business today.

22/07/2026

Mirror mirror on the wall which is the most-liked post of them all? 🪞

In the world of digital marketing and social media, it’s easy to get caught up in numbers that look impressive.

Thousands of followers, hundreds of likes can make a brand appear successful at first glance but do these numbers turn to sales? Or do they offer valuable insight?

What are vanity metrics and is it time to stop thinking about them all together?

Vanity metrics are data that look good on a surface level, but don’t offer meaningful statistics about the performance of your marketing.

17/07/2026

Ready to turn ‘mebs later’ into ‘yes plz’?

Have you ever looked at a product and thought, ‘I’ll come back later’, and then suddenly it pops up everywhere? No, your phone isn’t reading your mind (we think 😉) it’s retargeting ads!

🔗 Read Katie's blog for retargeting tips. We've shot the link in the comments below.

15/07/2026

The world of digital marketing never stands still.

As frustrating as it can sometimes be, keeping knowledge up to date is essential when running paid social campaigns. Platforms evolve, algorithms change, and best practices continue to shift.

With 10 years of experience in digital marketing, Lia recently completed LinkedIn's Advertising Fundamentals certification. While managing campaigns provides valuable day-to-day experience, revisiting the fundamentals is a great way to refresh knowledge and understand how platform recommendations have evolved over time

Read some of the key takeaways from the certification:

Read the four key takeaways I learned from refreshing my LinkedIn advertising knowledge with LinkedIn's Advertising Fundamentals Exam.

10/07/2026

It’s easy to think marketing is all about algorithms, trends, and analytics. And while those things absolutely have their place, they’re not what makes people care.

A few years ago, Katie moved to a small town in North Yorkshire where she didn’t know anybody. So, she created a Facebook group called ‘Thirsk Gal’s Get Together’ for women looking to meet new people locally.

The Facebook group didn’t grow because of clever tactics or perfect timing. 👉 It grew because it solved a real, human problem: people wanting to feel less alone and more connected where they live.

That same principle applies directly to business. People don’t engage with content because it’s perfectly optimised.

They engage because it feels relevant, useful, entertaining, or relatable enough to stop them scrolling. At the core of it all, people are always asking the same question: ‘Is this for me?’

🔗 Read Katie's blog: https://onthepodium.co.uk/blogs/news/facebook-community

How running a local Facebook community taught me powerful marketing lessons about connection, consistency, engagement, and building trust.

06/07/2026

The team finally got to see Mr. Worldwide live on Friday. 🌍🎤😎

One thing that stood out? Hundreds of people turned up dressed as Pitbull, bald caps, suits, sunglasses, even the soul patch!

That's the power of branding.

Pitbull has even joked that if you Google " ," he appears before the actual dog breed. Whether it's search results or a festival crowd, his brand has become so recognisable that it's instantly identifiable.

It's a great reminder that SEO isn't just about ranking for keywords. The strongest brands build recognition, create demand, and become the first thing people think of, and search for.

02/07/2026

42,200 new people reached organically.

No paid promotion.
No viral trend.
Just a consistent TikTok strategy backed by planning, quality content and regular publishing.

When we started working with Acropolis Street Food, their TikTok account lacked a clear content strategy. By introducing a structured monthly content plan and focusing on consistency over quick wins, we helped the account steadily grow its reach and engagement.

Read the full case study on our website.