The Digital Lighthouse

The Digital Lighthouse Our Story - Built for performance.

We are a performance marketing agency dedicated to growing our clients' businesses and shaping the future of our industry and the talent within it.

Story time 📚✨Back in 2008, our Founder Tom, was 11 years old and playing for Tynemouth United FC. Fast forward to this w...
03/09/2026

Story time 📚✨

Back in 2008, our Founder Tom, was 11 years old and playing for Tynemouth United FC. Fast forward to this week, and Tom was back at his old club, this time giving something back.

We’re proud to have sponsored the new coaches’ kits, supporting the 40+ volunteers who give their time to the next generation.

“I always hoped that one day I could go back and offer my support in some way, so when the club approached me, I was only too happy to help.”

From playing for the club to supporting it, a true full-circle moment. 💙

Meet Poppy, one of our Paid Search Managers 👋She’s the office foodie, a Yorkshire Tea loyalist, and always has her next ...
24/08/2026

Meet Poppy, one of our Paid Search Managers 👋

She’s the office foodie, a Yorkshire Tea loyalist, and always has her next adventure in the diary - whether that’s a Disney park or getting in steps in Slovenia.

When she’s not working her magic across Google and Microsoft Ads, you’ll find her at a Parkrun, shopping for her new home, or warming up for karaoke with a bit of Pitbull.

Swipe through to get to know Poppy - and keep an eye out for the next team intro. 📸

Most platform updates don’t change your strategy.Some do.Over the last 30 days, Google, Meta and LinkedIn have rolled ou...
12/06/2026

Most platform updates don’t change your strategy.

Some do.

Over the last 30 days, Google, Meta and LinkedIn have rolled out updates that could impact everything from conversion tracking and retargeting to event promotion and AI-driven optimisation. 👇

What caught our eye:

→ AI Max for Search leaves beta
→ One-click Conversions API setup
→ 730-day Meta retargeting audiences
→ LinkedIn off-platform event ads
→ TikTok Smart+ is no longer all or nothing

We’ve broken down what changed, why it matters, and whether it’s worth your attention. 🔥

Swipe through to see what’s changed, and tell us which new feature is your favourite so far? ➡️

If you’ve ever wondered who The Digital Lighthouse are and what we actually get up to - this is probably a good place to...
29/05/2026

If you’ve ever wondered who The Digital Lighthouse are and what we actually get up to - this is probably a good place to start 👋

We're a Newcastle-based performance marketing agency working in paid search, paid social, and data analytics. But more than that, we're a team that genuinely loves talking about this stuff - the strategy, the structure, the things that actually make a difference to your results.

We started this page to share what we know: honest takes on paid media, practical tips you can actually use, and the occasional opinion that might ruffle a few feathers.

We’ll also be introducing the people behind the work along the way, so you can put some faces to the name and get to know the team a bit better.

If that sounds like your kind of feed, give us a follow - we're just getting started! 🎉

Great to be attending the Thinking Digital Conference today alongside so many innovative businesses, marketers, and tech...
21/05/2026

Great to be attending the Thinking Digital Conference today alongside so many innovative businesses, marketers, and technology leaders. 🙌

It’s been a fantastic opportunity for the Digital Lighthouse team (Tom and Ed) to network, share ideas, and learn from some truly inspiring speakers and conversations throughout the day.

Events like this highlight just how fast the digital world is moving, and the importance of continuing to learn, connect, and adapt. 📈

We’re still here today, so if you’re attending hashtag , come and say hello 👋

When it comes to digital media, we’ve launched some strong campaigns over the years…But fair to say we’ve been outdone t...
29/04/2026

When it comes to digital media, we’ve launched some strong campaigns over the years…

But fair to say we’ve been outdone today 👀

A full birthday billboard, booked by Ash’s mam, just round the corner from the office 🎯

Targeted, high impact, and perfectly placed - we’ll give credit where it’s due.

Happy 30th Ash 🎉

A new milestone unlocked… The Digital Lighthouse is officially 2!Here’s just a snapshot of how life at TDL has looked ov...
02/04/2026

A new milestone unlocked… The Digital Lighthouse is officially 2!

Here’s just a snapshot of how life at TDL has looked over the last two years:

* Established a performance marketing team we’re really proud of (with some brilliant new faces we’re lucky to have onboard - and a few more to be announced soon 👀 )
* Moved into a brand new city centre office space
* Started working with some incredible clients and partners
* Listened to Sam Fender on repeat in the office
* And to top it off, picked up North East Business Start-Up of the Year 🏆

A huge thank you to everyone who’s supported us so far - our clients, partners, friends and team. We genuinely wouldn’t be here without you.

Proud of what’s been built so far and even more excited for what’s ahead.

Here’s to year 3... ✨

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Newcastle Upon Tyne

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