Glass Digital

29/10/2025

The Glass Digital affiliate team headed down to London last week to attend PI Live Europe 2025 - as VIPs, no less 🥂

As one of the biggest performance and partnership marketing events in the UK, there were so many attendees to meet, greet, anf learn from including Partnerize, Klarna, GoCertifyMe, Dealmoon, Kelkoo Group, Hotukdeals and plenty more.

The team said: "It was great catching up with existing partners, meeting some fantastic new partners, and attending some really informative talks!"

Thanks for having us PI LIVE Show 🖐 🥳 we'll be back!

20/10/2025

🎥 ICYMI: Our Director of Search, , breaks down the top 5 must-know stories in , , and from the past week — all in under 2 minutes. 🚀

18/09/2025

From Chaos to Strategy: Your Black Friday PPC Playbook 🦖

While shoppers go full T-Rex mode hunting for deals, smart retailers know the real power lies in the calm, calculated approach to campaign optimization.

Our Head of PPC Jessica Freer has been crunching the numbers, and here's what you need to know for 2025:

🎯 Timing Is Everything

✅ Black Friday remains king, but Saturday's price cuts keep momentum strong
✅ Cyber Monday is the rising star - some brands now see higher revenue than BF itself
✅ 63% of retailers extended campaigns by 6+ days in 2024 (flexibility pays off!)

⚡ Technical Must-Haves

✅ Website speed = deal breaker (60% abandon after 3+ seconds)
✅ Clean up email lists now - your announcements need to land
✅ Double-check conversion tracking, Enhanced Conversions & Facebook Pixel/Conversions API

💡 Psychology That Converts

✅ Clarity sells - spell out if discounts are site-wide or product-specific
✅ "Low stock" messaging tips hesitant shoppers into action
✅ Free shipping influences 91% of Black Friday purchase decisions

📈 Market Conditions Working For You With falling interest rates and Black Friday aligning with payday, shoppers may be more willing to spend big this year.

💡 Pro tip: Update your meta titles/descriptions with "Black Friday" in November, but set a reminder to change them back after!

What's your biggest Black Friday challenge this year? Drop it in the comments 👇

21/06/2023

Happy National Writing Day from us here at Glass Digital!📝🌟

Anyone who works in SEO or digital marketing knows just how vital high-quality content is to every stage of a campaign, and this wouldn't be possible without our talented team of writers✍🏼

So, what better day to give a shout out to the GD content team?

Emma, Lydia, Charlotte, Siobhan N, and Siobhan K (yes, we have two!) all have a shared passion for reading and writing, and are behind all of the fantastic articles and blog posts we create for our clients📚💡

Here's to another week of great writing!

16/06/2023

We've got that Friday feeling, because today we're launching the first edition of our TL;DR Fridays newsletter!🤩

Ever look at some of the resources in the digital marketing world and think, "too long, didn't read"? Well, we're here to do the hard work for you...

TL;DR Fridays is a weekly roundup all the best articles, videos, and news in our industry, summarised by the GD team in a convenient, digestible newsletter📝

Subscribe below to catch up on this week's issue and get curated updates delivered straight to your inbox. We'll see you next Friday😎

Subscribe now for our weekly roundup of the best articles, videos and news in digital marketing. Delivered every Friday.

12/06/2023

If you work in marketing and digital PR, you'll know how important awareness days and national events are to creating successful campaigns🗓️💡

So, to help you keep your finger on the pulse, we've created an Awareness Days Calendar containing 300 seasonal celebrations, holidays, and more to help make your marketing campaigns more topical and relevant all year round💪🏽

Check it out at the link below🔍

https://hubs.ly/Q01T44W10

19/05/2023

Last night some of the team got crafty and tried their hand at a Bob Ross paint-along🎨🖌️- with a craft ale or two to get the creative juices flowing, of course!

A special thanks to Tyne Bank Brewery for hosting such a fun night🍻

17/05/2023

🏅Client Win🏅

Check out our latest case study to find out how the GD affiliate marketing team achieved a 166% increase in traffic and an average ROAS of 1,079% for one of our clients — all in the first six months of their campaign.

Read more below👇🏽
https://hubs.ly/Q01Q0vQ_0

15/05/2023

This week our outreach team have been brushing up on the ins and outs of Content Marketing during their training sessions, using the excellent resources from Moz 💡

From content templates to FAQs, here's what they've been boning up on👇🏼

https://hubs.ly/Q01NmcZ20

Content and SEO go hand-in-hand. High-quality content earns you backlinks, provides a high-quality user experience and it's what search engines crawl when they arrive at your site.

12/05/2023

AI is a hot-button topic right now, and that's unsurprising considering 1.16 billion people have already had a 'conversation' with platforms like ChatGPT 👩🏽‍💻🤖

In the latest post on our knowledge hub, we answer all your questions about whether (and when) AI should be used in content creation📝

Read more at the link below👇🏽

https://hubs.ly/Q01PGbGs0

AI tools are already reshaping the digital world before our eyes. But could AI chatbots like ChatGPT help or hinder your digital marketing content? We explore the pros and cons.