Marketwise Strategies Limited

13/04/2017

By Jacquie Potts, Managing Director, Marketwise Strategies Limited.
This blog was first published via the North East LEP on 2nd February 2017.

De-risking your innovation Jacqui Potts has written the following thought-piece on  innovation. As MD of Marketwise Strategies, which is in its seventeenth year of helping clients de-risk their innovations, she has worked with a wide variety of organisations across the UK and internationally: from t...

02/02/2017

How to de-risk your innovation.

A thought piece by Jacquie Potts, Managing Director of Marketwise Strategies Limited, to inform businesses and innovators as they develop new products and services and take them to market. Written for Innovation SuperNetwork North East England and the North East Local Enterprise Partnership.

http://www.nelep.co.uk/conversation-jacquie-potts-managing-director-marketwise-strategies/

In conversation with Jacquie Potts

23/12/2016

Happy Christmas to all our clients, friends, associates, acquaintances and followers. Wishing you a prosperous New Year in 2017!

08/11/2016

Marketwise Strategies is all set for VentureFest North East, the region's conference.

First Keynote session is just starting...

20/10/2016

The first of its kind for the region, Innovate Tees Valley Festival is putting innovation at the centre of Tees Valley with its full day event this December.

Take a look at what they have planned and find out how your business can benefit: http://bit.ly/2dORliy

On 8th December, you’ll be able to expand your networks, hear from inspiring keynote speakers and benefit from the advice of innovation experts. You’ll leave the Festival with new ideas, tools and advice that you can directly apply in your business and valuable new connections.

20/10/2016

Looking forward to learning from Innovation Scout's Nick Devitt, RTC North's Terry McStea and others - as we explore opportunities in Service Design.

Service Network members are invited to a half day workshop to explore   opportunities in Service Design. RTC’s Terry McStea will host the interactive session and Nick Devitt from Innovation Scout will facilitate some   hands on activities to showcase the importance of design in the Service   Sector....

16/09/2016

Business de-risking specialist, Marketwise Strategies has become the market research partner to VentureFest North East, the regional innovation conference for North East England.

Click to find out more.

Business de-risking specialist, Marketwise Strategies has become the market research partner to VentureFest North East, the regional innovation conference for North East England. Specialising in strategic research for new product development and business growth, Marketwise Strategies works with scie...

16/09/2016

Venturefest North East 2016 is the region's innovation conference. Having grown from 283 people at its launch in 2013, this year is set to be the biggest yet with an expected attendance in excess of 700. Last year was brilliant. This year should be better still. Check out the programme.

Organised by Simon Green and team, Venturefest North East is supported by Innovate UK, Knowledge Transfer Network (KTN), North East Local Enterprise Partnership and North East Business and Innovation Centre - BIC - and other partners, including Marketwise Strategies.

For the first time, we're bringing FinanceCamp to VentureFest. FinanceCamp is open to all North East businesses, helping them to understand their investment needs, identify suitable sources of finance and connect them with investors.

08/08/2016

We have just registered for Design Network North's "Rise & Design No.71 - Design for Subsea applications" event next month - at Northern Design Centre, Gateshead. Marketwise Strategies Limited's Dr Paul Koshy will be there, so please do look out for him: http://www.marketwisestrategies.com/about-us/key-people/dr-paul-koshy/

Subsea and Offshore technology is one of the four North East England smart specialisation areas defined by the North East LEP. For more information on:
- the North East smart specialisation areas, see http://nelep.co.uk/innovation/
- the North East’s strength in Subsea and Offshore, see http://nelep.co.uk/wp-content/uploads/2015/10/NELEP-Subsea.pdf.

Marketwise Strategies has a keen interest in and , and is currently carrying out international research to clarify the market opportunity for a major offshore technology.

To find out more about the Rise & Design event, click here: https://www.eventbrite.co.uk/e/rise-design-no71-design-for-subsea-applications-tickets-25644813327

It's difficult enough designing products and systems which will function on solid ground, let alone submerged under the sea. This Rise and Design will explore some of the challenges designers face in creating products for this sector. Speakers: Chad Hooper, Succorfishsuccorfish.comSuccorfishM2M is a...

17/06/2016

Dr John Gibson, one of our senior researchers, attended one in a series of public lectures on the “Idea of Higher Education”, put on by Newcastle College and The Lit & Phil: http://www.ncl-coll.ac.uk/higher-education/public-lecture-series.

Professor Ron Barnett, Emeritus Professor of Higher Education at the UCL Institute of Education, spoke on ‘The Coming of the Ecological University’. It was a fascinating lecture in which Professor Barnett discussed some intriguing blue-sky thinking about 21st century Higher Education and what it could and should look like. For more information on Professor Barnett's ideas about the ecological university, visit http://www.ronaldbarnett.co.uk/recenttalks.php

Newcastle College is once again working in partnership with the Lit & Phil to deliver a series of free public lectures.

11/05/2016

Within its role as the UK’s National Standards Body (NSB), BSI had tended to work more with large organisations than with SMEs, when developing British, European and international standards. Since 2013, however, BSI has been exploring ways in which to help SMEs become more profitable, innovative and competitive. To better understand the SME ‘landscape’ in the UK, BSI commissioned Marketwise Strategies to carry out macro-level analysis of the UK SME population, followed by research among SMEs in six sectors (Aerospace, Automotives, Construction, Food, Healthcare and ICT).

A case study, summarising the project, is available here: http://www.marketwisestrategies.com/case-studies/bsi-research-among-smes/

Research among SMEs; how to encourage and facilitate access to standards and standards development. Research for BSI. A Marketwise Strategies case study.