Shoptimised

Name: Shoptimised
Address: Floor 2, Silver Fox Way, Cobalt Business Park, Newcastle, NE270QJ, GB
Telephone: +441912498740

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Shoptimised, Advertising/Marketing, Floor 2, Silver Fox Way, Cobalt Business Park, Newcastle.

Shoptimised is the UK’s leading product feed optimisation platform for Google Shopping, helping retailers and agencies improve product data quality, increase catalogue visibility, and unlock incremental revenue.

04/09/2026

Employee of the Month for August goes to Kymmy 🎉

Kymmy has been keeping things moving, chasing where needed, and making sure nothing gets missed.

The sales team may have been chased within an inch of their lives, but it’s clearly working.

Her consistency and attention to detail have not gone unrecognised.

Well done, Kymmy. Very well deserved 💙

02/09/2026

What’s shaping eCommerce this week?

Peak season is getting closer, which means the small Google Ads and product data details are starting to matter more.

If your targets are wrong, your reporting is misunderstood, or your feed is messy, you do not want to find that out when demand is already moving.

Here are 5 things worth having on your radar:

🎯 Google’s Target ROAS and Target CPA changes are now live.

📊 Merchant Center reporting is changing, so check whether performance has changed or the reporting has.

🏷️ Google can now show AI-generated product titles in Shopping ads.

🛒 Google is talking about feed health before peak season, including product information, sale messaging, availability and reviews.

💸 Margins are under more pressure, which makes wasted spend harder to ignore.

Peak season prep is not just discounts and creative.

It starts with making sure Google can understand, report on and advertise the right products in the first place.

01/09/2026

Office debate: jam first or cream first?

The People team came prepared for us to settle it once and for all.

46 scones
46 pots of jam
45 pots of clotted cream
1 lonely pot of butter

Still not entirely sure who the butter was for, but we respectfully acknowledge the choice.

Big thank you to our People team for another little office treat 💙

28/08/2026

August workiversaries 🎉

We’ve got a busy month of milestones at Shoptimised.

1 year for Keavy, Andrew and David.
4 years for Alex.
5 years for Debbie, Callum and Lewis.
6 years for Will.

That’s a lot of experience across the team, and a lot of reasons to celebrate.

A big thank you to all of you for everything you do 💙

27/08/2026

Bully Darts had more products ready to sell.

They just needed a better route into Google Shopping.

Using Shoptimised Incremental Sales, we helped serve more of the catalogue and give underperforming products a better chance to convert.

The result:

+234% revenue increase
12x return
+565% more products selling

Tracked and verified from July 2025 to April 2026.

Full case study: https://s.pulse.ly/2ggsogiyci

💙

22/08/2026

£12M milestone for MattressNextDay 💙

They’ve been working with Shoptimised since April 2022, and in that time we’ve helped generate £12M in tracked and verified incremental revenue.

Revenue from products that were already in the feed, but previously getting no clicks or not converting in core activity.

A brilliant milestone from a long-term partnership.

21/08/2026

Lovely feedback from Matt at Secret Sales 💙

After just over a year working together, it’s great to hear the team is happy with both the performance and the service.

18/08/2026

Summer Awards at Shoptimised 🏆

A little mid-year pause to celebrate the client work, product updates and team projects that have gone into 2026 so far.

The Summer Awards are all about recognising the people who’ve shown up, got stuck in and made a real impact across the business.

A huge well done to this year’s winners 💙

17/08/2026

Summer social, the Shoptimised way ☀️

Friday night took us into Newcastle for sunshine, drinks, food, and a few stories for Monday morning.

A few highlights:

Team Finance dressing suspiciously alike for it not to have been planned.

Skye proving she absolutely could pick Dan up, despite Dan saying she couldn’t.

Sean fully committing to Taco Bell with a tray of gorditas.

A very good way to celebrate the first half of the year with Team Shoptimised 💙

16/08/2026

Bestsellers doing well is great.

But when they’re the only products selling, there’s usually more opportunity sitting in the catalogue.

That’s what changed for EconoMed.

Their non-clicked, non-converting products started outperforming the products they used to rely on.

Thanks, Fred and team 💙

Address

Floor 2, Silver Fox Way, Cobalt Business Park
Newcastle
NE270QJ

Telephone

+441912498740

Website

https://shoptimised.com/

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