Shoptimised

Shoptimised Award-winning product feed optimisation software. We help retailers and agencies sell more products

02/04/2026

Custom labels are one of the quickest ways to take control of Shopping performance.

They can also turn into a mess fast.

We’ve just shared a lesson on what custom labels are and how to use them with intent, not as a dumping ground.

We cover:
⭐️ what Google does (and doesn’t) do with custom labels
⭐️ strategic vs tactical labels
⭐️ simple frameworks that actually work: sale, inventory, margin, performance, pricing band
⭐️ using labels to protect winners, manage underperformers, and control what gets to scale

Key idea: standard attributes describe what a product is. Custom labels describe how you want to treat it.

27/03/2026

Feed attributes in Google Shopping are not all equal 🧠

Some attributes do most of the heavy lifting for eligibility, query matching, and which variants actually show. Others only help when the core fields are strong and aligned.

We’ve just shared a lesson breaking down:
⭐️ core vs supporting attributes
⭐️ required vs optional (valid doesn’t mean competitive)
⭐️ how attributes depend on each other
⭐️ what matters most by industry
⭐️ how to handle variants without diluting performance

If you’ve ever had a feed that looks “fine” but still underperforms, it’s usually because the attributes aren’t working together as a system.

Drop a comment, what’s the one that’s causing the most issues right now: titles, categories, product types, or variants?

18/03/2026

Most stores have a product feed. Very few have an optimised one.

A feed can be valid in Google Merchant Center and still underperform. Because 'valid' just means it passes checks, not that it’s structured to match the right searches.

In this lesson, we break down what product feed optimisation actually is, how it differs from feed creation, and why feed quality is one of the biggest levers you can pull in Google Shopping and Performance Max.

We cover:
⭐️ what feed optimisation really means (in practice)
⭐️ why platforms read data like machines, not like humans
⭐️ how feed quality affects matching, coverage, and efficiency
⭐️ static feeds vs actively optimised feeds, and what 'active' actually looks like

Quick question: what’s the one part of your feed you rarely touch, titles, categories, or identifiers?

13/03/2026

1.2
If some of your products never show in Google Shopping, it’s usually not a bidding problem.

Most of the time, it comes back to the feed.

Google only ranks products after it decides they’re relevant. If the feed doesn’t clearly explain what the product is, it can get filtered out before bidding even starts.

We’ve just shared a quick lesson on how Google matches queries to products, and why “more budget” often just means “more spend” on the same few items.

Want a quick sense check? Comment:
✅ a sample product title
✅ whether Google Product Category is set

and we’ll point you in the right direction.

06/03/2026

Shoptimised Academy, Lesson 1 is live 💙

We’re starting with Feed Fundamentals, because your product feed is one of the biggest drivers of Shopping performance.

A lot of issues get treated like campaign problems. Bids, budgets, targeting, structure. But in practice, many of them start at feed level.

In this lesson, we break down:
⭐️ What data actually lives in a product feed
⭐️ What the feed controls vs what campaigns control
⭐️ Eligibility, relevance, and query matching
⭐️ Why campaigns cannot fix feed issues
⭐️ Why one feed change can lift performance across every campaign

If you manage Google Shopping, Performance Max, or product feeds, this is the foundation that makes everything else work.

02/03/2026

Out-of-date Shopping data is one of the quickest ways to burn budget.

If your prices or stock change often, but your feed isn’t updating fast enough, Google can end up showing the wrong info. That usually shows up later as performance drops, more disapprovals, or paid clicks on products you cannot actually sell.

In this video, we break down feed caching, why it matters, and what to tighten up before peak.

⭐️ What feed caching is (in plain English)
⭐️ How stale cache snapshots waste spend
⭐️ Why update order matters (and how to stop Google caching old data)
⭐️ When more frequent caching becomes essential for high-SKU, promo-heavy retailers
⭐️ Why this matters most during sales events when pricing and stock move fast

Got a specific caching question? Drop it in the comments and we’ll help 💙

13/02/2026

Sean from the Shoptimised team walks you through our Advanced Performance Rules and how they give agencies and retailers more control over Shopping feed performance.

This is the same approach we use internally for our Incremental Sales service to help sell non-converting products, improve ROAS, reduce wasted spend and allocate budget more intelligently.

In this video, Sean covers:
⭐ What Advanced Performance Rules are and what problems they solve
⭐ How to set them up step by step inside Shoptimised
⭐ How to exclude products for a time window when performance drops
⭐ How to auto-label products based on performance for smarter segmentation

If you want help setting up your first rules, reach out to the team and we will help you get it live.

11/02/2026

We are Shoptimised 🛒

We have launched a new YouTube channel for agencies and retailers who want to get more from product feeds and performance campaigns.

This first video is a quick introduction to Shoptimised, what our platform does, and how we help teams improve visibility, reduce wasted spend and drive better Shopping performance.

In each video, we share actionable tips you can apply straight away, based on what we see across hundreds of live accounts and thousands of campaigns.

What you can expect:
⭐ Industry insights and best practices
⭐ Feed optimisation and campaign performance tips
⭐ Ways to scale products with no clicks and no conversions
⭐ Tactics to unlock incremental growth

🎧 The Shoptimised Black Friday Power Playlist is LIVE! 🖤⚡Black Friday is here… which means caffeine levels are high, das...
28/11/2025

🎧 The Shoptimised Black Friday Power Playlist is LIVE! 🖤⚡

Black Friday is here… which means caffeine levels are high, dashboards are refreshing at lightning speed, and our team playlist is blasting to keep the momentum going!

From absolute classics to high-energy bangers, our playlist is built to keep everyone fired up through the busiest week of the year. But—we KNOW there are some iconic hype tracks we might’ve missed… 👀

👉 Listen here: https://spotify.pulse.ly/qorgtlfdu8

💬 What would you add?
Drop your must-have motivation songs in the comments so we can keep the energy flowing all day!

🔥 And tell us… how are YOU staying Black Friday–motivated?
Extra coffee? Standing desk dancing? A lucky jumper?
We want to know the secrets behind your BF survival!

Let’s smash this week together. 💪

26/11/2025

🚀 Black Friday isn’t just one day — it’s a multi-phase opportunity.

After analysing data from thousands of Google Shopping campaigns between 19 November and 8 December, we uncovered some surprising truths about when performance really peaks.

🔎 Here’s what the data reveals:

Early–mid November consistently delivers the strongest ROAS, the lowest CPCs, and the third-highest AOV often outperforming Black Friday itself.
Yes, demand surges on Black Friday… but so does competition, which pushes CPCs up and squeezes efficiency.

Treating Black Friday as a single day event leaves money (and performance) on the table.

💡 The smarter approach?

Think in phases — early shoppers, the main event, weekend tail-end, and even post-Cyber-Monday demand. Each phase behaves differently and should be budgeted and optimised accordingly.

✔️ Key takeaways for advertisers:

⦿ Don’t save everything for Black Friday scale early while efficiency is at its peak.
⦿ On the big day itself, monitor budgets and bids dynamically.
⦿ After the rush, take advantage of cheaper CPCs with retargeting and cross-sell activity.
⦿ If efficiency and profitability matter, the data is clear: you win Black Friday long before the day actually arrives.

Read the full breakdown here 👉 https://shoptimised.pulse.ly/ghtufjoqgd

Google loves your top sellers.But what about the rest of your catalogue?Most retailers let Google’s algorithm decide whi...
24/09/2025

Google loves your top sellers.
But what about the rest of your catalogue?

Most retailers let Google’s algorithm decide which products to show. The result? A handful of bestsellers get all the clicks, while thousands of products sit invisible in the feed.

Feed Optimisation changes that. By automatically optimising every single product, we surface hidden gems and turn them into your next best seller.

It’s not just optimisation. It’s sales growth you didn’t know you were missing.

Audit your Product Feed in 60 seconds
https://shoptimised.pulse.ly/8y0uxrbkmt

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