03/06/2026
I've audited Google Ads accounts managed by agencies, freelancers, in-house teams and business owners.
Not one has been perfect.
Some issues are minor.
Some are costing businesses hundreds or even thousands of pounds a year.
Over the years I've found things like:
👉 Google Ads linked to the wrong Google Business Profile
👉 Ads sending traffic to 404 pages
👉 Conversion tracking counting page views as leads
👉 Broad match keywords with no negative keywords
👉 Brand and non-brand keywords mixed together
👉 Historic agencies still holding admin access
👉 Search campaigns accidentally spending budget on the Display Network
My favourite?
A business paying for local advertising while being connected to the wrong Business Profile. They were effectively paying to send potential customers somewhere else. 🤦
Most Google Ads accounts aren't completely broken.
They're just leaking budget through dozens of small inefficiencies.
That's why PPC audits remain one of the highest ROI pieces of work I do.
I've pulled together 15 of the most common issues I uncover during audits in my latest blog post.
What's the worst thing you've ever found in a Google Ads account?
https://amandawhitedigital.com/2026/06/03/15-expensive-google-ads-mistakes-ive-found-during-real-ppc-audits
