06/09/2024
Scaling your email outreach?
Here’s why you should never send more than 200 emails per day per account.
As you scale your email outreach efforts, it’s tempting to crank up the volume and send as many emails as possible to maximise your reach.
But here’s a crucial tip: never send more than 200 emails per day from a single email account.
It may sound counterintuitive, but slow and steady truly wins the race in email marketing.
Here’s why this strategy is key to long-term success.
1. Protect your domain reputation
Your domain’s reputation is everything when it comes to email deliverability. If you suddenly start sending large volumes of emails from one account, ISPs (Internet Service Providers) might see this as suspicious behaviour and flag your emails as spam.
Once your domain is blacklisted, it’s a steep uphill battle to recover. By limiting your sends to 200 emails per day per account, you safeguard your domain’s reputation and ensure your emails continue to land in inboxes, not spam folders.
2. Avoid triggering spam filters
Spam filters are becoming increasingly sophisticated, and they’re designed to protect users from unwanted emails. Sending too many emails too quickly can raise red flags with these filters, causing your emails to be blocked or marked as spam.
By sending fewer emails per day, you stay under the radar, increasing the likelihood that your messages will be delivered successfully.
3. Enhance engagement rates
When you limit the number of emails you send, you have more time to focus on quality over quantity. This means you can craft more personalised and targeted messages, which are more likely to resonate with your recipients.
Higher engagement rates—such as opens, clicks, and replies—send positive signals to ISPs, further boosting your deliverability over time.
4. Scale gradually for sustainable growth
Scaling your email outreach should be a gradual process. Start by sending a small number of emails from each account and increase the volume incrementally over time.
This approach allows you to monitor performance, identify any issues, and make adjustments as needed. By the time you reach 200 emails per day per account, your domain will be well-established, and your outreach efforts will be on solid ground.
5. The importance of multiple accounts
If you need to send more than 200 emails per day, consider using multiple email accounts spread across different domains. This way, you can maintain a high volume of outreach without compromising the reputation of any single domain.
Just be sure to gradually warm up each new account, as discussed in previous posts.
6. The bottom line: quality over quantity
In email marketing, sending thousands of emails at once might seem like the fastest route to success, but it can backfire if not done carefully.
By sending under 200 emails per day per account, you prioritise quality, maintain deliverability, and set yourself up for sustainable, long-term success.
Have you faced challenges when scaling your email outreach?
