01/03/2024
Level Up Your Email Game: 5 Best Practices for Domain Setup and A/B Testing
Are you ready to send emails that land in inboxes, boost engagement, and drive results? Then pay attention to your email domain setup!
With new Gmail updates coming in to play, it's important to make sure you're aligning with best practices.
This carousel dives into 5 key areas to ensure your email game is on point:
1. Secure Your Foundation: ️
Start with the basics: DKIM, DMARC, and SPF authentication. These protocols verify your identity, build trust with email providers, and keep your emails out of spam folders.
2. Don't use your primary domain:
It's important to preserve the reputation of your primary domain. If you carry out ineffective outreach campaigns, you could harm deliverability. We recommend creating new domains and inboxes, configured correctly and carefully warmed up prior to sending.
3. Ensure prospects can unsubscribe.
Gmail requires bulk senders to have a one-click unsubscribe functionality on their emails. This can be implemented in a number of ways, but it should be as easy as possible for your prospects to opt-out.
4. Keep your emails out of spam:
Gmail requires senders to keep their spam complaint rate below 0.10%, and it's important to avoid hitting 0.30% or higher. You can regularly check your spam rate using Googles PostMaster tools.
5. A/B Test:
A/B testing different subject lines, body content, and CTAs helps you discover what resonates with your audience. Maximize open rates, clicks, and conversions with data-driven insights!
Ready to take your email game to the next level? Get in touch to learn more about how our services can help.