Coast 360 Digital Marketing

25/06/2025

🎉 We're celebrating 20 years in business this month. We can't quite believe it.

That's two decades helping clients improve their online visibility and attract bookings.

The time has whipped by in a flash. And the marketing world has changed substantially in those years.

We keep growing, learning and adapting to the evolving business environment and challenging ourselves to provide the best service for our clients.

Here's to the next 20 years! 🥂

13/11/2024

Hold on to your hats! Google is rolling out yet another algorithm update - the November 2024 Core Update.

It is the latest in a long line of updates, which Google releases regularly to improve the overall search experience by reassessing how content is evaluated and ranked.

This one comes hot on the heels of other updates, and many hope to see an improvement in rankings after a challenging year for website owners.

It's early days yet, but we should expect to see a lot of volatility in the search results over the next few days/weeks.

The advice from Google for site owners concerned about ranking changes:

𝟭. 𝗪𝗮𝗶𝘁 𝗮𝗻𝗱 𝗦𝗲𝗲: Let the update fully roll out before assessing the impact.
𝟮. 𝗔𝗻𝗮𝗹𝘆𝘀𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰: Compare pre- and post-update traffic data in Search Console.
𝟯. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗠𝗮𝗷𝗼𝗿 𝗗𝗿𝗼𝗽𝘀: Focus on pages that have fallen significantly in rankings.
𝟰. 𝗔𝘀𝘀𝗲𝘀𝘀 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: Use Google's self-assessment guidelines to evaluate content.
𝟱. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺: Focus on sustainable improvements over quick fixes.

You can read more from Google here: https://cstu.io/d29a0c

17/05/2024

As a marketing company, we often neglect our own marketing. 🤦

We're so busy blazing a trail for our clients, that our own publicity often falls by the wayside.

So it was fantastic to see Coast 360 Digital Marketing featured by Business Cornwall in their latest 'introducing' piece.

While it's more of a 're-introduction' (we've been around a while), it's great to send out a little reminder about who we are and what we do.

If you're short on time, here's the TL:DR:

🚀 We help our clients thrive online with SEO-led content marketing that improves rankings, increases traffic and generates revenue.

🛎 We work exclusively with tourism brands, including holiday cottage agencies, hotels, tour companies and activity providers, using tried-and-tested strategies to boost online visibility and drive bookings.

🖊 Our core services are search engine optimisation, content strategy and the delivery of blog posts, local area guides and web page copy that resonate with readers and rank on Google.

📢 We’re actively seeking new partners in key holiday locations to help refine their website marketing strategy and maximise their online potential.

----

If you need a hand with website marketing or know a company that does, please feel free to get in touch.

Coast 360 Digital Marketing helps clients thrive online with SEO-led content marketing that improves rankings, increases traffic and generates sales.

22/02/2024

🏠 Exciting news for holiday cottage owners! 🎉 It's getting easier to add properties to Google Vacation Rentals for increased visibility and bookings. 📈 Learn more about the platform and discover the three key ways you can get listed in our latest post.

https://www.coast360.co.uk/how-to-get-your-holiday-cottage-listed-on-google-vacation-rentals/

17/03/2023

Want to create evergreen content that produces lasting results?
Get inspired by these 20 examples.

Discover 20 evergreen content examples, plus tips on how to make yours stand out. Start creating timeless resources for your audience.

21/06/2022

Norfolk is proving particularly popular for dog-friendly holidays. It's no surprise as there's lots on offer for dog-owning holidaymakers, including these delicious-sounding places to eat with a four-legged friend. Read the blog post here.

Taking your dog on holiday to Norfolk doesn’t mean you have to swerve the best places to eat out. Norfolk is the perfect place to take a break with your

20/06/2022

Our client Simply Sea Views has introduced a nifty new tool that allows users to search for holiday properties using broad dates, making it easier to find availability for busy periods such as school holidays. Read all about it in our recent blog post.

Use our Broad Date Search tool to find the perfect coastal retreat for the summer It’s no secret that the UK coastline is a popular place to be for the

17/06/2022

It looks like staycations are on the rise again this summer, following news of foreign travel chaos and flight cancellations. Recent feedback from our clients echoes the experiences of the companies interviewed in this article, with all reporting a surge in bookings in recent weeks.

Half-term travel chaos and cost of living crisis fuel 30% surge in last-minute inquiries for summer breaks in Britain

03/05/2022

Here's a handy checklist of the basic set-up tasks it is important to complete before you even get started on an SEO campaign.

Top 10 SEO Priorities For Your First Week As A New Marketing Manager

Tackle these 10 essential tasks in your first week to set a solid SEO foundation for all of your upcoming campaigns.

29/04/2022

Another Times article, another fantastic write up for one of our clients with the inclusion of a stunning holiday home on the Helford River from the Cornish Holiday Cottages collection. Superb publicity for the business and a first-class link.

What do you get when you add two Jubilee bank holidays to a half-term just as summer is getting into its stride? Holiday-booking bedlam, that’s what. Across Eng

28/04/2022

Visiting Cornwall with a dog? Head over to Harbour Holidays to discover the top ten dog-friendly attractions in the county in our latest blog post for them.

If you’re planning a holiday in Cornwall with all the pack, then you’ll definitely want to hear about some of ...

27/04/2022

It was great to see the amazing write up on our client Trevassack Holidays in the Times on Sunday. The journalist stayed in the accessible accommodation with his family and disabled son and enjoyed fun water activities on the lake and days out on the Lizard. The article is great publicity for Trevassack and for Cornwall.

Even the simplest of holidays can be such a challenge for families with disabled kids. Often it’s a case of either doing something specifically for that person