25/02/2026
Are your marketing reports actually helping you book more work… or just showing fancy graphs?
Most local service business owners I speak to aren’t “into stats” – you just want to know:
1️⃣ How many local enquiries you’re getting
2️⃣ How many turn into booked jobs / quotes
3️⃣ What that’s worth in revenue
All the other numbers (impressions, click‑through rates, traffic) are useful for me to tweak things – but they’re not what you should have to think about.
At Oak Web & Marketing, I focus on turning your online presence into enquiries, booked jobs, and revenue from people within driving distance – not just pretty reports.
You see, in plain English:
• Where good local enquiries are coming from
• What’s worth doubling down on
• What you can stop paying for
If you’re a Devon‑based service business and want clearer, no‑nonsense reporting, DM me “check” with your website and the areas you cover – I’ll show you where enquiries might be leaking.