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Lindsay Brown - Access4Lofts:

“Wowzer!!

We’re proud of our SEO services and our customers are very happy with the results. Just spent 2 highly informative hours with SEO expert Hazel Jarrett! I know I’m a complete novice so the training was pitched to that level but I learnt so much, feel much more in control of my site already AND have solved a specific problem relating to my licensee sites which potentially will save me a huge amount

of time and money as we continue to grow. Thanks Hazel”

Paul Williamson - Harford Bridge Campsite:

“We are very pleased with the rapid, measurable improvement in our search engine rankings and other ‘behind the scenes’ work. Employing SEO+ has proven to be an economical and effective means of improving the visibility of what is a good looking site. We will continue to work with SEO+ to maintain a competitive edge.”

David Glover - David Glover Bespoke Furniture:

“Hazel at SEO+ has recently been optimizing our website, and we have been very happy with the work that she has carried out. We are ranking on the top page for quite a few chosen keywords now, and have recently had a large order for a reception desk following her work. We would recommend SEO+ and will continue to support them as and when we require further optimization work.”

Steve Walker - Director at Neptune Spares Limited

“Hazel was the SEO specialist assigned to optimise our new website. Her knowledge and specialisation in SEO has seen us sweep to the top of Google’s listings in our chosen field, despite tough competition in this industry. We already have another project on the go, and Hazel’s services will certainly be utilised again. She’s a market leader in her own right and highly recommended!”

12/06/2026

Back in the day (we’re talking 14+ years ago now), SEO+ was born over a very soggy weekend camping in Bude with my daughters.

I got a call while I was there saying the local web company I worked for had gone bust… and I had nothing to go back to.

So, like any rational person… I panicked a bit, then decided to start my own business. On a campsite. In the rain. Naturally.

At the time, Google had just launched Google+ (remember that brief moment in internet history?!), and I remember thinking:

“If Google can be Google+, I’ll be SEO+.”

Genius branding strategy? Debatable.

But I also liked the idea of the “+”.

Not just SEO as a standalone thing, but SEO + everything else it needs to work well such as:
- Strategy.
- Content.
- Conversion optimisation.
- And everything else.

Somewhere between the rain, the tent, and the mild career crisis… SEO+ was officially born.

And oddly enough, all these years later, that “+” feels more relevant than ever.

Because SEO has never really been just SEO.

It’s everything around it that makes it work.

And modern SEO isn’t even just about search engines anymore - it’s about brand visibility everywhere your potential clients are looking.

Funny how things turn out, isn’t it?

P.S. Google+ didn’t quite last… but SEO+ is still going strong. I’d call that a win 😄

P.P.S. If you’ve got a business name… why did you call it that? I love hearing the stories behind them.

SEO doesn’t need a rebrand... it needs perspectiveThe whole SEO/AEO/GEO debate rages on and on...I don’t know about you,...
04/06/2026

SEO doesn’t need a rebrand... it needs perspective

The whole SEO/AEO/GEO debate rages on and on...

I don’t know about you, but I’m being bombarded with emails, LinkedIn posts, predictions, and dramatic declarations about the “death of SEO” because apparently "no one Googles anymore."

And it doesn’t look like it’s slowing down anytime soon.

Firstly – yes, SEO has changed. Of course it has.

I’ve worked in SEO for over 20 years and one thing I can tell you with complete confidence is that SEO has always evolved.

Back in 1999, when I first stumbled into SEO after teaching myself HTML and joining a local web company, as their in-house marketer, the internet looked completely different.

Dial-up internet, dozens of search engines (Ask Jeeves anyone?), and plenty of small businesses that didn’t even have a website yet.

Back then, SEO was largely about keywords, metadata, headings, and helping search engines understand what a page was about.

Then websites became more common and competition increased.

- Content mattered more.
- User intent mattered more.
- Internal linking mattered more.
- Authority mattered more.

And now?

AI-powered search, AI Overviews, generative answers, and large language models are reshaping discovery again.

So yes - things have changed.

But does that mean SEO suddenly needs a completely new label?

I’m unconvinced.

What I do find interesting, though, is how quickly some people are positioning GEO as a complete replacement for SEO... as though the foundations suddenly no longer matter.

Because helpful content still matters... of course it does.

But SEO has never been just content.

- Technical foundations matter.
- Site structure matters.
- Internal linking matters.
- Authority matters.
- Brand trust matters.
- User experience matters.
- Clarity matters.

Always have.

And before anyone jumps in with “SEOs just don’t get how generative search works”…

Get what exactly?

That generative systems work differently to traditional ranking systems?

Yep. We get that.

That people are no longer only discovering businesses through ten blue links on Google?

Yep. We know that too.

Most experienced SEOs I know absolutely understand that search visibility has expanded far beyond traditional organic rankings.

We know this isn’t just about Google anymore.

It’s about visibility across the entire ecosystem where discovery happens:

- Google search.
- AI Overviews.
- ChatGPT.
- Perplexity.
- Voice search.
- Whatever comes next.

And yes - there is a difference between traditional SEO and what many are now calling GEO or AEO.

Traditional SEO largely focused on helping websites rank prominently in search results so users would click through to a site.

Generative search changes that dynamic slightly.

Not because the fundamentals have disappeared, but because discovery and decision-making are increasingly happening within AI-generated experiences rather than only through traditional search listings.

That means businesses now need to think not just about rankings and clicks, but also about how clearly their brand, expertise, products, services, and reputation are understood across the wider web.

In many ways, that’s still good SEO.

It’s just SEO adapting to a new search environment.

And I think that’s where some of the conversation around this becomes overly simplistic.

Because being mentioned by AI systems is not the end goal any more than rankings ever were.

The gap between:

“We’re being cited by AI” and “We’re generating meaningful revenue from organic visibility” is enormous.

And that commercial gap is the part many people are brushing over.

- Visibility matters.

- Recommendations matter.

- Traffic matters.

- Conversions matter.

The real job has always been connecting the right businesses with the right people in ways that build trust and lead to action.

That hasn’t changed.

- The tools evolve.
- The platforms evolve.
- The terminology evolves.

But the underlying principles are far more consistent than some are making out.

So call it SEO. Call it AEO. Call it GEO.

Use whichever label makes you happy.

Personally, I still call it SEO.

Not because nothing has changed - clearly it has - but because the foundations underpinning good visibility, trust, discoverability, and decision-making online are still very much alive and well.

The environment has evolved.

So good SEO evolves with it.

That’s the job.

Right, rant over.

For a very non-ranty person, I quite enjoyed getting that off my chest!

So, what are your thoughts?

I’d love to hear them - especially from those working in marketing, SEO, or running a business right now.

03/06/2026

Big update from Google that’s starting to roll out in Search Console 👇

Google is introducing new AI performance reports plus testing controls that could let you block your content from appearing in AI Mode and AI Overviews (via a toggle in Search Console).

Right now, this is only rolling out to a small subset of website owners in the UK, but it will expand more widely over time.

What the new AI performance report shows:

You’ll start to see data on how your content appears inside Google’s generative AI features, including:

Impressions – how often your URLs appear in AI responses
Pages – which specific URLs are being shown
Countries – where your visibility is coming from
Devices – how users are viewing results (Search data)
Dates – performance over time (hourly to monthly)

What you won’t get (and this isn’t surprising):
👉 Click data from AI results into your website

Google has confirmed they’re not providing clicks from AI experiences right now, and are still working out what useful metrics will look like longer term.

They’ve also said this is very much an evolving report and more data will be added over time as they understand what site owners actually need.

Why this matters

This is one of the first real attempts to give us any visibility into how websites are performing inside AI-driven search results.

It’s early, limited, and incomplete - but it’s a clear signal of where search is heading.

02/06/2026

Google’s May 2026 core update has now officially finished rolling out.

And if your rankings or traffic have felt a bit all over the place recently… you’re definitely not alone.

This update rolled out in under 12 days, but many SEOs are saying it felt more significant than the March update, with major volatility across a lot of websites over the past couple of weeks.

Google says the aim is still the same:
To surface the most relevant, satisfying content for searchers.

So, if you’ve seen fluctuations:
- Don’t panic
- Don’t start changing everything overnight
- Focus on creating genuinely useful, trustworthy content

Core updates are usually about overall site quality and relevance.

It’s a good reminder that SEO is a long game, not a day-to-day ranking obsession.

Just going to leave this here 🙂
01/06/2026

Just going to leave this here 🙂

If you’ve checked Google Search Console recently and noticed more of your pages appearing under “Crawled – currently not...
29/05/2026

If you’ve checked Google Search Console recently and noticed more of your pages appearing under “Crawled – currently not indexed”, you’re not imagining things.

From around March/April this year, I started noticing this happen across many different websites.

It seems that Google is becoming far more selective about what it chooses to keep in its index.

At the recent Google Search Central event in Toronto, there was a lot of discussion around this report and what it means.

Yes, technical issues can still cause indexing problems.

But there was also acknowledgement that sometimes Google crawls a page and decides:

“This isn’t good enough to include.”

That ties into another phrase being discussed more frequently now:
'commodity content'.

Content that is technically “fine” but says the same things as hundreds of other pages online.

Marie Haynes shared a useful exercise from the event that I’ve recently tested when reviewing older content:

Go into:
Google Search Console → Indexing → Pages → Crawled – currently not indexed

Choose a page you want indexed.

Then open it in Chrome and ask Gemini:

“Is this commodity content? Is it likely many other pages already cover this in a similar way?”

If the answer is yes, follow it with:

“How could this be improved so it becomes uniquely valuable and worthy of indexing?”

The answers are often very revealing.

Many pages that feel “fine” are in fact very generic when viewed objectively, and that’s important to know now that Google has a higher quality filter.

Google is far less interested in indexing content that is generic, surface-level or easily replaceable.

The websites performing best aren’t necessarily the ones publishing the most content… but the ones publishing the most useful and original content, grounded in real experience and insight.

I’ve just updated my guide with everything I’m seeing in SEO right now, including how commodity content and information gain are influencing indexing:

How to Fix “Crawled – Currently Not Indexed” Pages in Google Search Console 🔗⤵️

I hope you find it helpful.

Happy to help if you have any questions.

22/05/2026

Google has started rolling out its May 2026 Core Update -this is the second core update of the year. It could take up to 2 weeks to complete.

If you notice rankings moving around over the next couple of weeks, don't panic or make knee-jerk changes straight away. Core updates often cause volatility while Google reassesses what content feels most relevant and genuinely helpful to searchers.

Google is still repeating the same core advice:

➡️ Create satisfying, people-first content
➡️ Focus on usefulness, not “gaming” SEO
➡️ Don’t assume a drop means your website is “bad”

This is also a good reminder that SEO isn’t about chasing loopholes or quick wins. The sites that tend to perform best long term are the ones consistently publishing clear, trustworthy and genuinely helpful content.

Worth keeping an eye on your traffic and rankings over the next couple of weeks, but avoid reacting emotionally to every fluctuation.

21/05/2026

I went to a networking breakfast last week – now there’s something I don’t do very often!

Anyway, while tucking into my full English, I asked someone what they did and they replied:

“We deliver scalable, client-centric growth solutions for ambitious brands.”

Right.

I nodded politely but internally played a game of:
“Consultant, marketing agency, or commercial estate agent?”
😂

And there’s the rub…

even though I asked, I still had no idea what they did.

I see this a lot on websites too…

Some businesses use the broadest terms possible, perhaps to help them sound more useful, so they don’t miss out on leads.

But in all the years I’ve been SEO-ing (is that even a word?!) I can safely say the opposite is usually true.

The problem with vague messaging is we end up sounding completely anonymous and forgettable.

Which means Google, AI systems and prospects don’t rank, recommend, or remember us.

Ionically, that’s the exact thing that stops leads.

If someone needs to ask a follow-up question just to understand your business, your positioning probably needs work.

Because when people can explain what you do easily, they recommend you easily too.

Could a client, friend, or connection describe your business clearly in one sentence?

P.S. If you need some help to get clear on who you help and how you help so you attract the right clients, you can download my Find Your Niche Workbook

🔗⤵️

Can we now finally all agree to just call it SEO!Not AEONot GEONot LLMO Not AIOAfter almost 20 years working in SEO, it ...
20/05/2026

Can we now finally all agree to just call it SEO!

Not AEO
Not GEO
Not LLMO
Not AIO

After almost 20 years working in SEO, it feels like the fundamentals haven’t disappeared, but the bar has become higher.

The tactics evolve.
The acronyms multiply.
But the core goal is still remarkably similar:

Create content and websites genuinely worth surfacing, trusting and recommending.

That’s still SEO.

Your H1 heading matters more than you think...Your H1 heading is the main title on a page and it’s doing a lot of heavy ...
18/05/2026

Your H1 heading matters more than you think...

Your H1 heading is the main title on a page and it’s doing a lot of heavy lifting, especially in 2026.

A good H1 helps:

• Visitors instantly understand they’re in the right place.
• Google and AI tools understand what the page is about.
• Your website show up for the right searches.

Many websites still aren’t getting this right.

I look at a lot of websites while I work and often see H1s like:

“Helping Your Business Grow Online”.
“Digital Solutions That Work”.
Or simply the business name.

They might sound polished, but they don’t clearly explain what the page actually does.

When your H1 is vague, Google and AI tools struggle to understand what the page is about, and this makes it less likely to appear for relevant searches.

Clear H1 = clear context.

The best H1s combine:

• What you do.
• Who you help.
• And sometimes where you do it.

All in a way that sounds natural.

I’ve just written a practical guide explaining what H1s are, why they matter more now, and how to write them properly (with real examples).

Read it via the 🔗⤵️

What does the H1 on your main service page say?

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