The Media Network

09/03/2021

TMN are delighted to announce that our client Pink Casino is the official sponsor of Channel 4's The Circle. TMN have worked closely with Channel 4 to negotiate the sponsorship on behalf our client Pink Casino.

For the first time ever The Circle opens its doors to its famous contestants in The Celebrity Circle for Stand up to Cancer which kicks off tonight on Channel 4 at 9:15pm

The celebrity cast making an entrance on March 9th include some of the biggest reality & showbiz stars in the UK - from the stage of RuPaul’s Drag Race to the desk of Loose Women, this year’s stars will be familiar faces to many viewers! Hosted by Emma Willis, celebrities including Charlotte Crosby, Denise Van Outen, and Nadia Sawalha will battle it out in a popularity-focused game show inspired by social media. In a twist, while some of the celebrities are playing as themselves in the game, others are catfishing as other VIPs in a bid to be crowned the most popular player.

27/04/2020

Finally a step in the right direction - Google forces advertisers to proof their identity. We have all seen so many scam ads recently, abusing VIP's names and totally fake stories.

Ad verification will begin in US in summer and roll out globally in following years.

02/02/2020

The 'UK Super Bowl'? ITV hopes Euro 2020 will help make TV ads great again.

At the end of 2019, ITV invited advertisers to pitch for a free prime slot during the Euro 2020 final. Now, it’s revealed exactly what it’s looking for from brands as it looks to use the big game to set a new bar for creativity in the UK.

http://ow.ly/WBxN50y8NnB

At the end of 2019, ITV invited advertisers to pitch for a free prime slot during the Euro 2020 final. Now, it’s revealed exactly what it’s looking for from brands as it looks to use the big game to set a new bar for creativity in the UK.

01/02/2020

Disney+ will be £5.99 in the UK – making it the same price as Netflix's cheapest package. Here's what you need to know about Disney's streaming service

http://ow.ly/r1bR50y7Nk1

Disney+ will be £5.99 in the UK – making it the same price as Netflix's cheapest package. Here's what you need to know about Disney's streaming service

31/01/2020

Do brands need to change the way they work with influencers?

Have experience working with influencers? Good or bad, share your stories with us!

What platforms do you use? Tribe, Takumi, or just old fashioned reaching out to people yourself?

Concerns about fraud and transparency continue to dog the influencer world, while the economy that has grown up around platforms and the personalities that use them is still a young business.

30/01/2020

Sainsbury's vs. Ivy Park. The power of reactive marketing.

http://ow.ly/IDOQ50y5L1T

You better call Becky from the deli counter.

29/01/2020

The award-winning 'We Are Not An Island' for HSBC UK has kicked off again for the new year, built upon by London's Wunderman Thompson UK - in a campaign titled ‘Home to so much more’.

What do you think?

http://ow.ly/8rST50y5C4o

The award-winning 'We Are Not An Island' for HSBC UK has kicked off again for the new year, built upon by London's Wunderman Thompson UK - in a campaign titled ‘Home to so much more’.

29/01/2020

This Is How Google Will Collapse...

http://ow.ly/DOPD50y7MhT

Reporting on Google’s future with today’s facts

28/01/2020

Peugeot sponsors Sky's new comedy channel

As part of Peugeot's wider 2020 campaign to convince drivers it's not boring, the car manufacturer is to sponsor Sky Comedy - a new TV channel that went live yesterday

http://ow.ly/sVWa50y6ESa

As part of Peugeot's wider 2020 campaign to convince drivers it's not boring, the car manufacturer is to sponsor Sky Comedy - a new TV channel that goes live from today (27 January).

28/01/2020

Ad Association launches Climate Action group to coordinate industry efforts

It comes after a year in which the advertising industry was put in the spotlight by activist group Extinction Rebellion

Is this the move we need to create more awareness around climate change?

http://ow.ly/r3YP50y6FTz

The Advertising Association has established a Climate Action group that includes members from other trade bodies, advertising agencies, brands and media owners as it lays out a plan to coordinate the industry efforts to take action against climate change.

28/01/2020

Online advertisers should evolve from 'brand safety' to 'brand suitability'

http://ow.ly/FeQP50y5A7g

Overzealous brand-safety strategies are costing both publishers and advertisers millions in terms of wasted impressions. To solve the issue, both groups are using more nuanced, contextual ad-targeting strategies to discern whether the content on a page is suitable for ads.

27/01/2020

MTV UK has entered the podcast market for the first time after forging a partnership with Global’s digital ad exchange Dax which will see it become the advertising sales and distribution partner for the audio series

MTV UK has entered the podcast market for the first time after forging a partnership with Global’s digital ad exchange Dax which will see it become the advertising sales and distribution partner for the audio series.