More Than Words Marketing Limited

04/02/2026

4 Things to Consider when Choosing the Right CRM
Industry fit | Integrations | Cost & setup | Employee feedback

With so many CRM systems on the market, choosing the right one can feel overwhelming. But the right CRM should simplify your workflows, not complicate them.

Here are the four essentials to guide your decision:

Industry Fit & Ease of Migration
Look for a CRM designed for your sector, and make sure it’s simple for your team to adopt, especially if you’re upgrading from spreadsheets or basic databases.

Integration Capabilities
Your CRM should connect seamlessly with tools you already use, or your own email platform. Smooth integration = smoother workflows.

Setup, Support & Cost
Check what onboarding support is included, what you’ll need to manage internally, and the cost per user now and as your business grows.

Free Trials & Employee Feedback
Test the CRM in real conditions and involve your team - the people who will use it every day. Their feedback will tell you whether it’s a good fit.

Choosing the right CRM isn’t just a software decision, it’s a long-term investment in your sales and marketing success.

👉 Explore CRM-ready marketing data for stronger pipeline growth: https://www.morethanwordsuk.co.uk/blog/crm-database-cleaning

30/01/2026

Hot take: If your brand isn’t known, your leads aren’t warm.

Too many B2B teams obsess over lead volume and forget the one thing that makes every lead easier to convert: brand relevance.

Because here’s the truth, according to LBB Online:
If a prospect’s first reaction is “Sorry, I’ve never heard of you”, the deal is already on the back foot.

Meanwhile, famous brands glide through those first conversations, not because they’re better, but because they're familiar.

Familiarity = safety.
Safety = credibility.
Credibility = conversion.

And that matters even more when 95% of your buyers aren’t ready to buy yet.
If you only market to the 5% who are ready, you’re invisible to everyone else.

So, if you want to help your sales team win more deals, don’t just hand them more leads,
make your brand the one buyers already recognise.

Start here:
⭐ Build distinctive brand assets that stick
⭐ Invest in awareness
⭐ Create content people actually want to talk about

The brands that win usually aren’t the ones shouting the loudest, they’re the ones buyers remember before the conversation even starts.

🔗 Read the full blog here: https://lbbonline.com/news/Why-B2B-Marketing-Should-Be-About-More-Than-Leads

👇 More Than Words offers compliant data, targeted outreach, and campaigns that resonate. Find out more: https://www.morethanwordsuk.co.uk/blog/b2b-leads

Little Black Book, Brandon's chief creative officer Austin Scott, explains why building brand familiarity drives trust, boosts conversion, and positions sales teams for long-term success

29/01/2026

Protect Your Marketing with Clean, Compliant Email Data

1. Bad email data can damage your sender reputation (and your brand)
2. Accurate, compliant data keeps your campaigns performing
3. Build lists organically and buy from reputable suppliers for the best results
4. Avoid non-compliant or outdated data that causes bounces, fines, and lost leads
5. High-quality B2B email data means better targeting, better engagement, and faster ROI

Whether you build your list or buy one, clean and compliant data protects your campaigns and ensures your emails reach the right decision makers.

With More Than Words, you get accurate, GDPR-aligned B2B email data that keeps your domain safe, and your marketing performing.

Learn more 👉 https://www.morethanwordsuk.co.uk/marketing-databases-services/email-databases

28/01/2026

3 Types of: Business Email Appending Services
Customer databases | Prospect databases | Bought-in marketing lists

Struggling with incomplete or outdated email data?
Email appending helps you reconnect with lost contacts, expand your reach, and maximise the value of every database you own, without starting from scratch.

Customer Databases
Add verified decision-maker emails to your existing customer records across businesses, schools, and public sector organisations.

Prospect Databases
Append accurate email addresses to the details of organisations that have engaged with you, but haven’t purchased yet. Perfect for reviving warm pipelines.

Bought-In Databases
Enhance third-party marketing lists you’ve purchased from brokers or list owners with fresh, verified email contacts.

Whether you're nurturing current clients, re-engaging prospects, or targeting new audiences, email appending ensures your campaigns land in the right inboxes every time.

👉 Strengthen your data with business email appending services: https://www.morethanwordsuk.co.uk/data-enhancement/email-appending

23/01/2026

Traditional reporting isn’t failing because it’s wrong, it’s failing because it’s too slow.

B2B marketers aren’t struggling with a lack of data. They’re struggling with fragmented, static, after-the-fact reports that can’t keep up with real-time campaign dynamics.

By the time the numbers land in your inbox, the opportunity to optimise has already passed.

That’s why, according to this article from Demand Science, more teams are moving toward AI-powered, real-time analytics for insights they can act on immediately.

Here’s what AI-driven reporting changes
⚡ Real-time optimisation instead of post-campaign fixes
🧠 Predictive insights, not guesswork
🎯 Clearer targeting with enriched, unified data
🤝 Alignment across sales + marketing with consistent reporting
📈 Less noise, more impact

👉 If you’re tired of drowning in data but starving for insight, this blog is worth your time.

🔗 Read the full article here: https://demandscience.com/resources/blog/reporting-insights-ai-tools-for-marketing/

👇 More Than Words’ experienced telemarketing team can provide top-quality first-hand data through telephone market research interviews. Find out more here: https://www.morethanwordsuk.co.uk/blog/data-broker

It’s more than just AI for marketing. Learn how AI-powered analytics can make B2B reporting and insights smarter and easier.

22/01/2026

Build or Buy? How Purchased B2B Databases Benefit SMEs

1. High-quality, compliant data lets you reach the right decision-makers instantly
2. Build your list in minutes, not months, and move into new markets faster
3. Target only prospects who match your ideal customer profile
4. Avoid bad data: accurate, regularly updated lists mean better deliverability and stronger results

When sourced from a reputable broker like More Than Words, you get clean, relevant, GDPR-compliant data that drives real leads, real conversations, and real revenue.

Want to make your next campaign work harder?
👉 https://www.morethanwordsuk.co.uk/blog/database-purchase

21/01/2026

4 Essentials of: Legal Sector Marketing Strategy
Targeting | Positioning | Consistent outreach | Fast follow-up

A strong legal marketing strategy helps you identify the right practices, communicate value quickly, and convert interest into high-quality opportunities with solicitors, barristers and legal professionals.

Target the Right Firms
Focus on solicitors’ practices most likely to need, and benefit from, what you offer.

Clarify Your Value
Be ready to explain how your product or service solves a real problem or creates a new opportunity.

Send Consistent, Relevant Messages
Reach law firms frequently with tailored campaigns that speak directly to their needs.

Follow Up Immediately
Respond quickly to any leads your campaigns generate to maximise conversions and maintain momentum.

Whether you're selling compliance tools, training, software, or professional services, the right strategy helps you cut through a competitive market and reach legal decision-makers effectively.

👉 Target UK solicitors and barristers with accurate marketing lists: https://www.morethanwordsuk.co.uk/blog/marketing-to-law-firms

20/01/2026

19/01/2026

More Than Words Marketing Tip | Test Your Email Copy (Then Test Again)

Even the strongest email strategy can fall flat if the message doesn’t resonate.

Small changes in tone, focus, or offer can dramatically shift how your audience responds. What you think will work isn’t always what delivers results, and testing helps you uncover the formula that ensures consistent engagement and conversions.

Once you find what works, everything from your open rates to your sales pipeline will improve consistently.

👉 Learn how to optimise your email marketing copy: https://www.morethanwordsuk.co.uk/blog/email-marketing-copy

16/01/2026

Data isn’t the differentiator anymore. Insight is.
In B2B marketing, we’ve never had more dashboards, more analytics or more reports.

But more data doesn’t equal more impact.

The really successful marketers, the ones influencing board decisions and driving growth, are the ones who know how to turn information into insight.

And that’s exactly what this new B2B Marketing article explores. 👇

The truth is:
📉 Anyone can report a drop in email open rates
💡 Only an insight-driven marketer can explain why, what it means, and what to do next

At More Than Words Marketing, we understand how important the shift from data to insight is, and how crucial it is to ask:
• Which industries are showing buying signals?
• Who is engaging, and why?
• How do we refine our message so it lands with the right people at the right time?

That’s the difference between traditional marketing and commercial marketing.

Some standout lessons from the blog:
🔍 Insight starts with curiosity, not reporting
👟 Step into the buyer’s shoes to understand the story behind the metrics
🤝 Blend quantitative data with qualitative feedback for deeper relevance
🎯 Use insight to prioritise budget, sharpen segmentation and show real ROI
🧭 Tell stories the board cares about - pipeline, revenue, LTV, growth

This is how marketers earn influence.
This is how you prove impact.
This is the future of B2B.

🔗 Read the full blog here and learn how insight transforms marketing into a commercial growth driver: https://www.b2bmarketing.net/insight-driven-marketing-moneypenny-blog/ #
👇 Explore how More Than Words can help you with B2B cold calling: https://www.morethanwordsuk.co.uk/blog/b2b-data-provider

If you're wondering why insight skills are so critical in B2B marketing, check out Moneypenny's blog where they highlight commercial success.

15/01/2026

Make Your B2B Database Work Harder for You

1. Reach real decision-makers with GDPR-compliant data from trusted UK sources
2. Use your B2B database across email, telemarketing, and postal campaigns to generate high-quality
leads
3. Refresh old or incomplete lists with data cleansing and enhancement to keep every record accurate
4. Target the right prospects by identifying current customers, warm leads, and brand-new “suspects”
ready for outreach

A reliable B2B database is the foundation of every successful direct marketing campaign.
With accurate contact data and the right targeting, you can reach budget-holders, boost conversions, and maximise ROI across every channel.

Read the full guide here👉 https://www.morethanwordsuk.co.uk/blog/b2b-database

14/01/2026

4 Types of: Public Sector Telemarketing Calls
Appointment booking | Lead generation | Market research | Database cleansing

Winning public sector contracts starts with reaching the right people. Our specialist public sector telemarketing team helps you to build credibility and uncover real opportunities across councils, NHS organisations, housing associations and more.

Appointment Booking
Secure qualified meetings with decision-makers who manage budgets, procurement, and service delivery.

Lead Generation
Identify in-market prospects and warm opportunities for your sales team to convert.

Market Research
Gather insights directly from public sector buyers to shape strategy and product development.

Database Cleansing & Enhancement
Update buyer contacts, map decision-making structures, and keep your public sector data accurate and compliant.

Our telemarketers have real public-sector experience, meaning they know how to build credibility, deliver your message clearly, and capture key intelligence for your marketing and sales teams.

👉 Reach the right public sector decision-makers with targeted telemarketing: https://www.morethanwordsuk.co.uk/telemarketing-services/telemarketing-to-the-public-sector