23/03/2026
When did you last update your website?
If the honest answer is 'a while ago', you're not alone. Most businesses know their site could be working harder — they just don't have a clear plan for making it happen!
That's exactly what a web content strategy is for. Not a complicated document full of jargon, just a simple, practical plan that tells you what to publish, who it's for, and how to keep it going without it taking over your week.
We've laid out how we approach it here 👇
Plan, create and maintain website content that actually works. Enigma helps businesses build a simple, practical content strategy — and can handle the writing too.