16/02/2026
Love full circle moments.
With some of the businesses that I regularly work with, it's reciprocated and they've started working with me.
And vice versa.
There's no expectation for it, but when it happens, it's so lovely being in trusting, skill- and value-sharing client relationships.
Matt Glover Photography is one recent brill example.
Matt Glover is a personal brand photographer (it's to him I credit my amazing brand photography).
If you met him (youβd know if you had), he has the high-vibe energy to make women-led businesses, struggling with their confidence, feel empowered in front of the camera.
And yet, Matt also brings a human-centred focus, that makes you feel seen and heard for who you are, not who you "should" be.
Matt's brand prior to us working together, consisted of a logo.
That was it.
Like many businesses, he knew his business inside out, but wanted the brand clarity and confidence to support his next stage of growth.
Now?
Matt has an in-depth understanding of his unique brand strategy, reflected into his visual brand identity. He has:
π Clarity on his business' positioning and offering
πͺ A clear connection between himself and his brand
π£οΈ Direction on how to grow his business
π A visual brand identity celebrating his unique value, which can be translated across all communications
π All wrapped up in a simple brand bible for easy, consistent everyday referencing
Matt quotes, "my brand now feels like my home."
Ah, my cup is full β¨
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Behind the brand: Mattβs brand is focused on his human-centred approach.
Leaning into the individual energy, needs, and values of each client.
Hence, the focus symbol incorporated into his visual brand identity. And the angle on the focus is to represent Mattβs quirky personality, seeing things a little differently.