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Sarah Dawson Co, Northampton (2026)

11/05/2026

One thing that's come up quite often when I review websites is that people don’t always know where they’re supposed to go next, or what action they need to take. And usually, it’s not because the content is wrong - it’s because the structure and navigation need some clarification, and to be simplified ✨

The good news? Small navigation changes can make a big difference to how easy a website feels to use.

1. Keep your navigation simple - most visitors only look for a few key things:
- what you do
- who you help
- how to contact you
Overloading menus with too many options can quickly feel overwhelming👎🏻

2. Make your buttons and calls-to-action clear. Buttons like:
- Get Started
- Book a Call
- View Services
guide people through your site much more clearly than vague wording💎

3. Create a clear page structure:
- Visitors shouldn’t have to work hard to understand your website.
- Clear headings, logical sections, and a simple flow help people find information more easily👍🏻

These are often the kinds of changes I focus on first when helping clients audit or refresh their websites - simplifying things can make a much bigger difference than we realise.

I’ll share one final accessibility tip in my next post 👀

29/04/2026

In my last post I touched on accessibility more broadly, but readability is a big part of that. A website can look lovely… but if it’s hard to read, people won’t stay on it for long👎🏻

I often see this with client sites - but the good news is, it’s usually very easy to fix, and often comes down to just a few simple adjustments✨

Here are three easy things you can do to make real improvement:

1. Use a comfortable font size:

Text that’s too small can be difficult to read, especially on mobile.
As a general rule, body text should be at least 16px (often a little larger works even better).

2. Give your text space to breathe:

Long blocks of text can feel overwhelming and put visitors off reading. Breaking content into shorter paragraphs, adding spacing and using headings makes your pages much easier to read.

3. Keep line lengths manageable:

If a line of text stretches too wide across the screen, it becomes harder for the eye to follow. Keeping text within a comfortable width helps people read more comfortably - and stay engaged.

Small changes like these can make your website feel instantly calmer and easier to use.

If your website feels like it could be easier to read or navigate, this is often where I start when I’m working on a refresh.

I’ll be sharing a few more accessibility tips over my next posts✨

22/04/2026

Website accessibility can sound complicated… and urgent. I often have clients get in touch feeling a bit panicked about whether their site is “doing it right”.

But the reality is that many small websites are only a few simple changes away from being much easier for people to use.

Here are three simple improvements that can make a real difference:

1. Add detailed alt text to your images:
Alt text is a short description that helps people using screen readers understand what an image is actually showing.
- Instead of something vague, like “image123.jpg”
- Try something more descriptive, such as “Therapist speaking with a client during a coaching session.”

2. Check your colour contrast:
Very light text on a white background can look elegant, but it can be difficult for many people to read.
A quick contrast check can help make sure your text is clear and readable for people with visual impairments, whilst still working with your colour palette.

3. Make your links more descriptive:
Links like “click here” or “learn more” don’t give much context, but are still used a lot. Instead try something a bit more detailed, directional or meaningful, such as:

- View our services page
- Download the guide
- Read the full article

This helps both users and search engines understand where the link leads.

Accessibility isn’t just about meeting technical requirements. Often it’s simply making your website clearer, easier and more welcoming for everyone.

I’ll be sharing a few more accessibility tips over the next couple of weeks✨

22/04/2026

Our Easter break didn’t quite go to plan…
The whole family ended up struck down with a rather nasty virus 🤦🏼‍♀️

On the plus side, I can be glad we hadn’t booked to go anywhere!
Despite the lurgy, we still managed to host a lovely Sunday lunch with family, with plenty of Easter eggs for a good hunt around the garden.

Now we’re all back to school and work, and I’m feeling a renewed sense of energy to focus on my Q2 goals - the springtime vibe definitely helps 🐣🌷
Here are three things that feel particularly important for me right now:

1. Helping more service-based businesses refresh and simplify their websites.
Many businesses already have a website that works - it just needs clearer structure, thoughtful design updates and a few considered improvements to reflect where the business is now.

2. Continuing to explore new tools (especially AI).
Mostly out of curiosity and for my own learning, but also to understand how these tools might genuinely support small businesses and the way we build websites.

3. Sharing more of what I learn along the way.
Small website improvements, useful tools, and lessons from client work. I still think LinkedIn is a really valuable place for these conversations.

Nothing overly dramatic for me this quarter - just steady progress in the right direction. What are you focusing on?

I'd love to hear.

25/03/2026

A quick Loom video I recorded for a client to show them how to update copy for their new page in Divi. It only took a few minutes, but this kind of support really matters - once you know where to go and how to change things, your website will feel far less daunting.

Support after launch is a big part of the way I work, and it’s always flexible. Some clients want ongoing help, some just need the occasional bit of guidance to keep things moving.

A website shouldn’t feel hard to update once it’s live. The goal isn’t just to hand over a finished site, but to make sure you feel confident using it too❤️

06/03/2026

💻 I finally gave my own website some attention.

It turns out I’m no better than my clients when it comes to updating it!
Even as a web designer, my own site somehow kept slipping to the bottom of the list. Client projects come first. Deadlines come first. Life comes first.

And before you know it, your website still works… but it doesn’t quite feel like you anymore. So I finally carved out the time to revisit mine.

Not a dramatic overhaul. Just clearer messaging, tighter structure, and a few adjustments to make sure it reflects where I am now - and the kind of work I want to be doing more of.

It’s funny how many businesses end up in that same in-between space. Everything functions perfectly well… but something feels slightly out of step.

The good news? You don’t necessarily need to start from scratch. Often it’s just a matter of stepping back, asking the right questions, and making a few smart changes. That’s some of the work I love doing most.

If your website has been sitting in that “it works… but it’s not quite right anymore” stage, you’re definitely not alone.

Link in bio.

✨Curious - when was the last time you properly looked at your own website?

10/02/2026

In an effort to stay curious and avoid drifting into dinosaur territory, I’ve recently completed some learning around using AI tools. I have to say - it’s been genuinely useful, and something I fully intend to keep building on as AI continues to develop.

What it also confirmed is something I already felt pretty strongly: AI isn’t something I feel threatened by - it’s something I work with.

AI is brilliant at getting things off the springboard…
💡 Ideas
📝 Drafts
🧩 Structure
⚡ Speed

And yeah, there are now plenty of tools that promise to build you a website in minutes using AI. Which sounds fantastic… until you realise that most small business websites don’t actually need more pages, features or clever tricks.

They need clarity ✨

A website isn’t just something that exists online. It’s how someone understands you. How quickly things make sense. How intuitive it feels to trust you - and take that next step.

AI can generate a site, but it can’t decide what really matters, what needs simplifying, or what’s quietly getting in the way. That’s where I come in 🙋‍♀️. I use AI to support the process - and then bring the human bits: judgement, context, and a lot of care.

Because the difference between a website that’s built and one that actually works - really connects - is rarely the tech. It’s the thinking behind it. For me, it’s about using new tools thoughtfully, without overriding the instincts, knowledge and confidence clients already have in their own business.

How are you getting on using AI in your work?

21/01/2026

When was the last time you really looked at your website - not just how it looks, but how clearly it communicates?

I’m currently working on refreshing my own website ✨(almost ready to wrap, honestly!) and the process has been a really helpful reminder that your website isn’t just about how things look 👀 It’s about clarity.

Clarity around:
⚡what you offer
⚡how you explain it
⚡and whether the right people can immediately tell, “Yes - this is for me.”

When your site feels clear and considered, it becomes much easier to trust, more intuitive to navigate, and far more likely to encourage someone to take the next step.
This is the kind of work I genuinely love doing for clients - taking something that feels a bit muddled or out of date, and turning it into something clear, confident and easy to use.

And it’s just as important (and sometimes just as challenging!) to do that work for yourself too 😐

✨ If you’ve been procrastinating about whether your website needs a gentle audit, a refresh, or a complete overhaul, and you’d like a thoughtful, no-pressure conversation about what would actually be most helpful - I’d love to hear from you.
Feel free to drop me a DM or get in touch via my website 💻

13/01/2026

A Slightly Belated Happy New Year! 🥂

After a cosy, slow, family-filled Christmas and New Year (and a proper cold snap!☃️), I’m back to it - and starting to craft my goals and strategy for the year ahead.

✨2026 is a growth year for me - not loud or frantic growth, but steady, intentional growth that still leaves plenty of space to do great work - and truly enjoy it.

💻 I’m currently wrapping up my own website refresh and taking a closer look at how I show up online - what I offer, how I talk about it, and who I’m best placed to support.

I work with small businesses and service-led brands who want websites that feel clear, calm and considered - not rushed or overcomplicated.

If that sounds like your world (or someone you know), drop me a DM - I’m always happy to chat!

More to come soon ❤️

26/11/2025

✨ Client Transformation: Rosebud Financial Wellbeing ✨

I always feel such privilege - and real excitement - when I get to support a client in bringing their vision to life. This refresh project for Rosebud Financial Wellbeing was especially lovely to work on.

Rosie supports women in building confidence and feeling genuinely great about money - and she wanted her website to reflect that same warmth, clarity and sense of possibility.

Together, we developed her online space to feel more inviting, balanced and intuitive - a true expression of Rosebud.

Our focus was on creating a calm, more balanced site with a smoother user journey, a stronger mobile experience, and improved SEO foundations - all in time for the launch of Rosie's brand new podcast! 'Rosebud Talks Money' on Spotify if you're curious.

💬 Testimonial:
“Sarah understood exactly what I wanted my website to feel like — warm, clear and empowering. She brought my vision to life with such care and attention to detail, and I finally feel proud to share it. It’s so much more welcoming and aligned with my business now.” - Rosie Mowat, Rosebud Financial Wellbeing

There’s nothing like collaborating with clients who put their heart and soul into what they do - it makes the work meaningful, every single time🤍

Sarah Dawson Co

11/05/2026

29/04/2026

22/04/2026

22/04/2026

25/03/2026

06/03/2026

10/02/2026

21/01/2026

13/01/2026

26/11/2025

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Monday	9:30am - 6pm
Tuesday	9:30am - 6pm
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Thursday	9:30am - 6pm
Friday	9:30am - 6pm