Lionsorbet

15/05/2025

👋 Meet our newly appointed Director of Wellbeing — Clementine (or Clems for short).

He’s chosen to forgo a direct email and prefers to be contacted strictly on his terms, usually around breakfast and dinner. Availability is limited, attention is highly selective, and meetings are granted entirely at his discretion (when you need him most, he’s definitely busy staring out the window).

Welcome to the team, Clems. We expect great things, or at least a few purrs and nonchalant glances. 🐾

13/05/2025

Why isn't our content driving sales?

It's a question many independent jewellers and luxury lifestyle brands grapple with. At Lionsorbet, we've been there too. We've created content that looked great but didn’t convert. Through experience, we’ve learned that aesthetics alone aren’t enough.

In our latest blog, we explore:

+ The common pitfalls of content that doesn’t drive action

+ The importance of buyer-intent keywords

+ How to make your content work harder to generate leads and sales

+ Practical ways to repurpose content and improve engagement

If you're ready to transform your content into a powerful sales tool, this is for you.

👉 Read or 🎧 listen to the the full article

https://www.lionsorbet.com/education/why-your-content-isnt-converting-and-what-to-do-about-it

If you’re creating blogs and emails but not getting leads or sales, it’s time to rethink your content. Discover how independent jewellers can turn traffic into revenue with smarter SEO and email marketing strategies.

23/04/2025

I speak to jewellery retailers every week about their websites, what’s working, what’s not, and what’s getting in the way of growth.

So I pulled together 8 practical ways to improve your jewellery website based on the things I see time and time again.

From visual design that actually reflects your brand’s quality, to small tweaks that make a big impact on user experience, there’s plenty in here to take away (whether you’re on Shopify, WordPress, or something bespoke).

Have a read and let me know what you think, always happy to chat ideas!

👉 https://www.lionsorbet.com/education/8-ways-to-improve-your-jewellery-website-design

Discover expert tips for improving your jewellery website design. Learn how to enhance user experience, increase conversions, and grow your eCommerce success with a bespoke, mobile-first approach tailored for luxury brands.