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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Neseo, Northampton (2026)

16/07/2025

Is AI about to replace Google search?
The impact of artificial intelligence (AI) is being felt across every industry sector, as well as throughout many aspects of our everyday lives.
Scarily, AI is expected to replace a long list of jobs across several sectors, with roles in data entry and processing, customer care, manufacturing and assembly work, transportation and delivery, and administration just some of the positions that will be filled by bots in the coming decade. It appears Google may be out of a job too if AI has its way…
What does the future look like for AI and Google search?
In an age where we want everything, including our search results, fast, AI has some real potential. It’s giving us quick summaries of reams of content on the most in-depth topics, it’s offering highly personalised recommendations in a language we can understand, and it’s even helping us write emails, code and essays.
When searching for the answer to your question, AI could give you a direct, tailored summary pretty quickly, without having to click on countless links and scroll through the pages yourself. This ease means anything is possible when it comes to AI competing with more traditional search engines like Google so without a crystal ball, who knows what the future holds for them both!

https://www.neseo.co.uk/contact/
!vGoogle

08/07/2025

Is AI about to replace Google search?
The impact of artificial intelligence (AI) is being felt across every industry sector, as well as throughout many aspects of our everyday lives.
Scarily, AI is expected to replace a long list of jobs across several sectors, with roles in data entry and processing, customer care, manufacturing and assembly work, transportation and delivery, and administration just some of the positions that will be filled by bots in the coming decade. It appears Google may be out of a job too if AI has its way…
Could this be the end of the world’s favourite search engine?
A quick answer to this question – probably not. As of February 2025, Google still holds the largest market share, which has grown to a whopping 90.15% globally. Bing remains in second place with a measly 3.7% share.
The latest figures may make for unfair reading but they also report a (very) slight slip in Google’s market share in comparison to 2023. During 2023, Google boasted a 92.38% share, one of its highest to date.
Is artificial intelligence slowly edging its way in?
The drop in market share isn’t going to see Google losing too much sleep, but it does beg the question – are AI search engines taking over?
Let’s face it, Google and its extremely complex, all-seeing ecosystem is unlikely to be dethroned any time soon! That’s because the use of AI is all about improvement or enhancement. At the moment, AI tools like ChatGPT, Bing Chat and Gemini are simply reshaping the way things are done. They use more natural language, machine learning and predictive algorithms to provide the answers browsers are looking for that bit faster.
https://www.neseo.co.uk/contact/
!vGoogle

18/06/2025

It’s not just the weather that changes with the seasons, your Google Ad campaign should move with the times too. The seasons are a great excuse to adapt and personalise your campaigns for even better reach. Your target audience’s needs after all evolve throughout the year, which means what they need now may differ drastically from what grabbed their attention months ago.
Read more about why adjusting your ads for the season ahead makes perfect sense and where to get started.
Where do I begin with seasonality adjustments?
Google Ads recognises just how important the seasonal use of ads is to your conversion rate and subsequent sales. That’s why they’ve made it easier to adjust ads and their content with the season in mind.
You can access seasonality adjustment under the ‘Budgets and Bidding’ dropdown in your account. From here, you can create new adjustments, alter your adjustment type, fill out the event’s start and end dates, change your conversion rate, and save your season-specific campaign.
Need help with the seasonal use of Google Ads?
We’re here to support you! Our Pay Per Click (PPC) specialists are already helping countless businesses do just that. Leave your Google Ads in our hands, and enjoy paid advertising that really works. Get in touch today to talk through your requirements.

https://www.neseo.co.uk/our-seo-services/google-adwords-ppc/

11/06/2025

It’s not just the weather that changes with the seasons, your Google Ad campaign should move with the times too. The seasons are a great excuse to adapt and personalise your campaigns for even better reach. Your target audience’s needs after all evolve throughout the year, which means what they need now may differ drastically from what grabbed their attention months ago.
Read more about why adjusting your ads for the season ahead makes perfect sense and where to get started.
Why change with the seasons?
If you’re anything like us, you’ll always be looking for ways to boost the performance of your Google Ads. We are of course firm believers that ad campaigns should be altered and analysed regularly to enhance engagement and increase revenue. Taking inspiration for the season is another thing we swear by.
Seasonal trends affect every part of life, including your business and its advertisements. They also alter consumer behaviour and how would-be customers engage with your brand online. Understanding how each season influences how your customers shop, and changing your ads to leverage this, is therefore important.
When should I review my ads?
Once you identify how each season – and more specific events within each season – affect your sales, you can then time your ‘seasonality adjustments’ (Google’s term, not ours!) to perfection. Plan ad changes ahead of time and get ready to activate them just before periods where you see either a spike in conversions or an unusual lull.
Remember, seasonality adjustments aren’t meant to be used for the long term. Instead, cap ad durations so you can really measure the effects. It’s recommended that you limit the campaign duration to a maximum of seven days for specific events, like Black Friday and Valentine’s Day.
https://www.neseo.co.uk/our-seo-services/google-adwords-ppc/

07/05/2025

What is technical SEO?
SEO is an essential when taking your business and the products/services it delivers online. Without a solid and regularly updated strategy for search engine optimisation (SEO), your website can quickly and easily slip into the digital abyss, making it very difficult indeed for would-be customers to find you online and connect with your brand.
Technical SEO is a vital part of the puzzle. To help you understand its importance, we’re here to share what you need to know about technical SEO.
What exactly is technical SEO?
Technical SEO focuses primarily on the optimisation of your website, and how it can be tweaked to help search engines like Google and Bing locate, crawl, understand and index your web pages. There are several boxes you have to tick to ensure the technical SEO of your website is up to scratch, but more on that later!
Why does technical SEO matter?
How search engines index your pages is pretty important, and ultimately dictates just how visible your website is in the search results. Without a good level of indexing, browsers (and potential customers) won’t be able to find your website, with the pages that make up your site ranking poorly or not at all.
There are several factors that affect the technical health of your website, including its security, mobile friendliness, loading speed and other Core Web Vitals.
How can you improve your site’s technical SEO?
The structure of your website is a great place to start when improving your technical SEO. A flat, organised structure is preferred, and it’ll help the search engines crawl all the pages that make your site what it is. Team this with a consistent URL structure, breadcrumbs navigation and an XML sitemap, and you already have a recipe for technical SEO success.
Don’t let anything else get in the way of the search engines crawling and indexing your web pages. There are lots of tools online that help to identify indexing issues at the touch of a button as well as provide suitable solutions on remedying these.
Duplicate content should also be removed from your website to prevent the penalties that can so easily affect your rankings. Focus on beefing up any content you do have, being sure to make it unique and high value every step of the way. Other technical SEO musts include improving your page speed, removing dead or broken links, and setting up structured data.
Need help getting your technical SEO on track? Get in touch with our specialists for support.
https://www.neseo.co.uk/contact/

18/04/2025

Happy Easter 2025 from the team at NeSEO.
We hope you have a fantastic Easter break.

09/04/2025

Website optimisation is important for a long list of reasons. From a user point of view, an optimised website delivers the experience they crave, especially when it comes to navigation and finding exactly what they are looking for. Business-wise, optimisation means better ranking, increased web traffic, reduced bounce rates and the higher level of conversions that lead to higher engagement and incredible returns.

Unlocking the many benefits mentioned above is easier than you think too. When optimising your website for bigger and better things, there are two key elements to consider. The UX and your SEO!

UX
The UX – or user experience – of your website is vital to its success. What’s the point in having a well ranking website if browsers can’t get to where they need to be when they hit your site?

Honing a UX that offers the journey would-be customers crave comes down to a few essentials. Your website should first of all be user-friendly, providing a consistent and enjoyable experience whether the browser chooses to access your website via laptop, mobile or any other device.

The content used to populate your pages should be crafted with your users in mind too. Keep content (including images) relevant to your target audience, and the calls-to-action (CTAs) within clear, concise and engaging to encourage customers to pick up the phone, fill out that form or buy the widget.

Speed is also of the essence. Your website needs to be optimised for quick loading – it’s the key to a good UX!

SEO
Search engine optimisation (SEO) is what your business needs to bring that all-important traffic to your website. SEO best practice should be called on when optimising both on and off site for the very best results.

Keywords and phrases featured on your website and third-party platforms (such as your social media profiles) should be relevant, with the aim to get the right traffic to exactly the right page. Team this with strong internal linking, unique imagery, and content rich and relevant pages, and you have the recipe for SEO success.

On-site, meta elements should also be optimised for those keywords, while headings should be used to your advantage. Make sure your website’s security is as solid as your SEO strategy by adding an SSL certificate. It’ll keep user data out of the wrong hands, make your site compliant, help build trust, and could even boost your rankings.

https://www.neseo.co.uk/our-seo-services/

20/03/2025

The sun has come out for us all on officially the First Day of Spring 2025. What a lovely start to Spring!

12/03/2025

Is SEO still important?

The practice we now know as SEO began in the mid 1990’s, with the first use of the acronym dating back to 1997. But, with around 30 years in the game the question is, is SEO still important?

The short answer to this is of course, yes! SEO remains incredibly important, although it is evolving and fast - with advancements in AI and user behaviour both having a part to play.

Even with such changes there’s no denying SEO remains a crucial part of digital marketing, so we’ve broken down four reasons as to why:

1. Reach your audience
Having an effective SEO strategy means you’ll be able to improve your website's rankings on the search engine results page (SERP). This means that when prospective customers search for keywords relevant to your business, your site has a greater chance of appearing on the first page. As a result, you’ll see an increase in visibility with your website placed directly in front of your audience.

2. Improve user experience
User experience (UX) is an increasingly important factor in SEO. A website that has a good UX will see a significantly positive impact on its rankings, traffic and engagement. So, businesses who understand the importance of SEO and are implementing a strong strategy, will be able to improve the overall experience for their users too.

3. Build brand trust
As mentioned, SEO will effectively increase your website’s visibility in the search engine results. So, from the users perspective their query will be met with credible and authoritative content. In ranking higher for relevant searches, this will position your brand as a trustworthy source in your industry.

4. Assist business growth
Ultimately, by increased visibility due to higher search engine rankings your website will see a rise in organic traffic. This influx will naturally generate more leads and potential customers for your business, assisting in growth. Plus, the authority and brand trust you’ve been able to build will begin to turn to brand loyalty, seeing customers return again and again.

Need some help in developing a strong SEO strategy in Northampton?

https://www.neseo.co.uk/our-seo-services/full-service-seo/

26/02/2025

The importance of UX in website design
Experiences matter, especially on the web, with the journey you have from that first, fateful click onto a website to checkout particularly important. Without a meaningful, relevant and smooth user experience (UX), you could be left unsure and unhappy with the online service you’re receiving, and could even go as far as to never revisit the offending platform ever again!

A good UX is easy, enjoyable and effective for all browsers. It should be simple to navigate and must fulfil customer needs at every stage. One way to ensure UX is prioritised on your website is through design.

Is it really worth hiring a UX designer?
Absolutely! A UX designer, like us, knows exactly what it takes to make your website stand out – for all the right reasons.

We’ll work to represent your brand, engage your target audience and showcase your products or services, providing the UX every browser deserves. Ready to get started? Contact us today to discuss your next steps.

https://www.neseo.co.uk/contact/

19/02/2025

The importance of UX in website design
Experiences matter, especially on the web, with the journey you have from that first, fateful click onto a website to checkout particularly important. Without a meaningful, relevant and smooth user experience (UX), you could be left unsure and unhappy with the online service you’re receiving, and could even go as far as to never revisit the offending platform ever again!

A good UX is easy, enjoyable and effective for all browsers. It should be simple to navigate and must fulfil customer needs at every stage. One way to ensure UX is prioritised on your website is through design.

What does good UX design look like?
While every website design is certain to be different, with one of its main purposes to reflect the uniqueness of your brand and its products or services, there are rules to follow when creating a website that delivers a good user experience.

Good UX should be seamless, transporting browsers from A to B with ease and positivity. Its elements must be simple to use and even easier to understand. It should also be a journey of value to your would-be customer, with the content detailed on the pages of your website exuding trust and authority.

Keep the design of your navigation clear and simple, as well as the accessibility needs of every type of browser firmly in your mind. Use UX testing to your advantage too, ensuring there are no obstacles in your way from landing to checkout/enquiry.

12/02/2025

The importance of UX in website design
Experiences matter, especially on the web, with the journey you have from that first, fateful click onto a website to checkout particularly important. Without a meaningful, relevant and smooth user experience (UX), you could be left unsure and unhappy with the online service you’re receiving, and could even go as far as to never revisit the offending platform ever again!

A good UX is easy, enjoyable and effective for all browsers. It should be simple to navigate and must fulfil customer needs at every stage. One way to ensure UX is prioritised on your website is through design.

Why is UX important in the world of website design?
User experience is more than just a journey. It should tick all the right boxes for the browser, and guide them through how they should interact with the products or services you are promoting. With this in mind, UX is much bigger than design, yet design remains a key part of the puzzle.

According to designer and information architect Peter Morville’s ‘User Experience Honeycomb’, the design of your website should be usable, useful, desirable, findable (with information easy to navigate), accessible, credible and valuable to every person who visits.

Neseo

16/07/2025

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12/02/2025

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Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm