Hannah-O'Neill

09/01/2026

Tired of fleeting trends that promise the world but deliver little? 😩 I get it! As a small business owner, you need a digital marketing strategy that actually works.

Forget chasing the next viral sensation. I focus on building a robust, long-term plan tailored to *your* unique business goals.💡 This means creating valuable, evergreen content that attracts your ideal customers in Northamptonshire and beyond.

Why long-term? 🤔

✨Sustainable Growth: Building a loyal customer base takes time and consistency.
✨Better ROI: Stop wasting money on short-lived campaigns.
✨Brand Authority: Become a trusted voice in your industry.

I can help you create a tailored digital marketing strategy that delivers lasting results. Let's chat about your goals and how I can help you achieve them! 👩‍💻

01/08/2025

Struggling to turn traffic into real enquiries?

You’re not alone. I work with small businesses every week who’ve tried blogging, email, and ads — but still feel stuck.

Here’s what usually needs fixing:
✔️ No clear customer journey on your website
✔️ Content without keyword strategy
✔️ A lack of compelling CTAs

When you get those right, your marketing becomes a system — not a guessing game.

🎯 Want a strategy that connects the dots between your content and conversions?
Explore my services: https://www.hannahoneillmarketing.com/

Custom marketing plans and copywriting for small businesses. I'm Hannah, a UK freelance digital marketer & copywriter. Let's grow your business together

31/07/2025

I believe good marketing should do good things.

That’s why I’d love to give back by offering free support to one small business or charity that helps animals — whether that’s a rescue organisation, a pet food bank, a wildlife initiative, or a foster-based project.

Animals have always had a special place in my heart, and if I can use my skills in content and marketing to help a mission-driven business grow, I want to do it.

👉 If you know of a local organisation that could benefit from a bit of copywriting, a strategy call, or help getting visible online — please tag them or send me a message.

This is just one small way I can give back, and I’m open to doing more like this throughout the year 💛

29/07/2025

Email marketing is not dead. It’s just being done wrong.

If your emails aren’t getting opens or clicks, here’s why:
📉 You’re selling in every message
📉 You’re sending to a cold list
📉 You’re not speaking to one clear person

Here’s what works instead:
✔ A welcome sequence that builds trust
✔ Consistent, helpful content (not just promos)
✔ Personalised subject lines that sound human

Want to improve your email results?
💌 I’ve written a free guide that walks you through it: https://www.hannahoneillmarketing.com/resources/what-is-email-marketing-everything-you-need-to-know

Email marketing is a powerful strategy to build relationships, boost sales, and enhance brand loyalty. Learn best practices to maximise engagement and ROI.

25/07/2025

FREE tip for small business owners doing their own marketing 👇

If your homepage starts with:

“We’re passionate about what we do...”
…it’s time for a rewrite.

✨ Instead, lead with what your customer needs.
What problem are you solving? What result can they expect?

➡️ The first 5 seconds on your website should show them:

They’re in the right place

You understand their challenges

You have a solution

Want help refining your messaging? I offer done-with-you strategies built around your business.

💬 DM me “strategy” and I’ll send a free mini-audit.

24/07/2025

When I first started freelancing, I thought I had to do everything to market myself.
Blog every week. Post daily. Try Reels. Chase trends.

But growth didn’t happen until I simplified — and created a real strategy.
Now, that’s what I help other small businesses do:
→ A clear marketing plan
→ SEO content that works
→ Emails that convert
→ Website copy that builds trust

✅ No fluff. Just support that fits your business.

🎁 I’ve even put together a free toolkit to help you get started: https://shorturl.at/pwuE8

22/07/2025

📩 Still think email marketing is outdated? Think again.

With an ROI of up to £36 for every £1 spent, email is still one of the most powerful tools in your marketing kit.

But here’s the thing: it only works if you do it right.

✔️ You need a solid strategy
✔️ Clear goals for every campaign
✔️ And emails people actually want to open

In this guide, I break down what email marketing is, how it works, and how small businesses can use it to build real relationships — and real results.

🧠 Whether you're starting from scratch or improving your current approach, this is your one-stop resource.

👉 Read the full guide here:
https://www.hannahoneillmarketing.com/resources/what-is-email-marketing-everything-you-need-to-know

Email marketing is a powerful strategy to build relationships, boost sales, and enhance brand loyalty. Learn best practices to maximise engagement and ROI.

18/07/2025

🎯 Thinking about hiring a copywriter? If you want content that connects with your audience (and doesn’t just fill space on a page), it’s essential to ask the right questions before you hire.

Here are 5 essential questions to ask so you can find someone who understands your brand, writes with purpose, and is easy to work with.

17/07/2025

🧠 AI lacks something fundamental to copywriting: human understanding. Here’s what free AI generators can’t do:

🚫 Empathise with your audience
🚫 Form a genuine opinion
🚫 Make strategic decisions
🚫 Adapt voice and tone across different formats
🚫 Create deeply original, long-form content

Copywriting is about building trust and connection. It's not just information—it's transformation.

Even the best AI tool can’t replicate lived experience, emotional nuance or brand storytelling. Use it as a tool—not a replacement.

15/07/2025

When I first started blogging, I used to rewrite the intro 10 times before moving on. (Yes, really.)

It took me years to develop a structured, repeatable process that helped me write high-converting, search-friendly blog posts—without second-guessing every word.

I put that process into a handy blog writing checklist—and I’m giving it away for free.

Whether you’re writing for your business or your clients, this guide will:

✅ Simplify your structure
✅ Improve your SEO
✅ Save you time

Download it here and steal my process: https://www.hannahoneillmarketing.com/resources/how-to-write-a-blog-post

10/07/2025

I'm an introvert working in marketing. And I still haven’t figured it all out.

But here are 5 things I’ve learned along the way — not from a course or a podcast, but from showing up, quietly and consistently.

1. Authenticity beats performance
You don’t need to be loud to be heard.
Some of my quietest, most honest posts have had the biggest impact.

2. Small steps are still progress
I started with one comment a day. That felt like a stretch.
Now I’m posting almost daily — but it didn’t happen overnight.

3. Discomfort is a sign you’re growing
I still feel anxious hitting ‘post’.
But the difference is: I do it anyway.

4. There’s no one-size-fits-all
I’m not a video person. I’ve tried.
Writing is where I feel most myself — so I lean into that.

5. It’s about connection, not conversion
The best opportunities haven’t come from pitching.
They’ve come from honest conversations and mutual trust.

Here’s the truth: I’m still learning, still figuring things out.
But maybe that’s what makes it worth sharing.

If you’re an introvert navigating marketing, I’d love to hear your biggest challenge.
Let’s talk about it — no hype, just real experiences. 👇

10/07/2025

🧠 AI lacks something fundamental to copywriting: human understanding.

Here’s what free AI generators can’t do:
🚫 Empathise with your audience
🚫 Form a genuine opinion
🚫 Make strategic decisions
🚫 Adapt voice and tone across different formats
🚫 Create deeply original, long-form content

Copywriting is about building trust and connection. It's not just information—it's transformation.

Even the best AI tool can’t replicate lived experience, emotional nuance or brand storytelling.

Use it as a tool—not a replacement.