06/07/2026
Half a million views this weekend.
That was across content created for clients in the agricultural and rural industries.
Agriculture, farming and rural businesses have some of the best stories to tell, but I believe social media is still massively underused across the industry.
There is a huge interest in where our food comes from, how farms work, how rural businesses survive, how they diversify, and the people behind them.
You only have to look at the popularity of programmes like Clarkson’s Farm to see that people are curious about farming, but they don’t just want polished marketing. They want the real stories.
I think there’s a massive opportunity for more farms and rural businesses to start telling those stories properly.
And based on this weekend, people definitely want to see them.
