29/06/2023
The woods get a bad rep. So do wolves. Both frequently feature in fairytales as symbols of darkness, confusion, danger. Negative experiences that must be endured.
🐺Are we yet?
🐺It's a jungle out there.
🐺We can't see the woods for the trees.
The woods, the wolves; they're . Familiar symbols. BUT if you dig deeper into their real meaning, their role, you find their true function: A CATALYST FOR , forcing people to face their fears, themselves and emerge transformed.
Starting a is a venture into the woods. There are challenges and dangers along the way, wolves nipping at our heels. We're told to follow THE PATH, yet everyone gives you a different map. And how can we expect to attain following a fixed path when we're all so different in our passions? When we're to vastly different ?
Often the best way through the woods is to follow those that know them best.
The wolves.
The path you take should depend more on who you're trying to find and befriend in the wilderness than anything else. Yet so much marketing sees you wandering down a path someone else has found helpful, hoping you run into someone vaguely suitable, and praying you can convince them to travel on with you. The problem is, the people most suited to working with you are running wild through the trees and have no interest in the path you're treading.
It's old. It's dull. It's not even of your own making.
When you leave the path, and wander the woods independently, doing your own thing, making your own way, kindred spirits take notice. They're intrigued. They come to you. They follow you. And before you know it you've forged your own pack.
How do you do this? Create that's authentic and unique to you, that speaks directly to your ideal client.
How do you do that? By using their ARCHETYPE to plan your route through the woods. A unique path. A blazing trail for the right people to follow.
