Bons and Frazer

04/08/2026

Business owners... Closed mouths don’t eat... and invisible businesses don’t grow.

You’re great at what you do.

But being great isn’t enough if nobody knows you exist.

You’ve invested in your website.
You’ve posted on social media.
You’ve asked for referrals.
You’ve boosted the odd post hoping it would bring in enquiries.

And yet...

Some months the phone is quiet.
The inbox is empty.
You start wondering where the next customer is coming from.

That’s stressful when you’ve got staff to pay, targets to hit, and a business depending on you.

That’s where paid ads come in.

Not random boosting.
Not crossing your fingers and hoping for the best.

Whether it’s Google, Microsoft, Meta, or TikTok, paid ads are designed with a purpose.

✅ Need more leads? Optimise for leads.
✅ Need more sales? Optimise for sales.
✅ Need more enquiries? Optimise for enquiries.

The difference?

🎯 Your message reaches the people already looking for what you offer.
📊 Every click, lead, and purchase can be tracked.
📈 Campaigns improve over time using real customer data.

Because marketing shouldn’t feel like gambling.

You work too hard to rely on “post and pray.”

If you’re tired of the uncertainty...
If you’re tired of wondering where your next customer is coming from...
If you’re ready for a more predictable way to grow...

It might be time for a different approach.

21/07/2026

Most Google Ads accounts are making decisions on incomplete data and don't even know it. Client-side tracking loses 20–30% of conversions to cookie blockers, Safari, and consent banners. Server-side tracking fixes that - and it's one of the first things we implement on every account we work on.

If your tracking is broken, your bidding is broken. Simple as that.

DM us if you want to know what your account is actually missing. 👇

08/07/2026

We’ve just generated our first client sale through ChatGPT worth £36,300. 🤯

Even more interesting? We’re currently seeing around a 25% conversion rate from these enquiries, so we’re paying very close attention.

Is this a glimpse into the future of search?

I don’t think this is luck.

We’ve been intentionally making changes to ensure businesses are easy for both PEOPLE and AI to trust.

Here are 3 things we’ve focused on:

✅ Creating genuinely useful content that answers the real questions potential customers are asking.
✅ Building authority and credibility through reviews, brand mentions, and visibility across trusted websites.
✅ Making websites technically sound so AI platforms can easily understand, interpret, and recommend them.

often says, “Innovate or evaporate.”

Search behaviour is changing. This won’t be the last booking generated through ChatGPT, and businesses that adapt early will have a significant advantage.

The question is no longer if AI will influence buying decisions...

It’s whether your business is positioned to benefit from it.

07/07/2026

Most Google Ads accounts are optimising to the wrong number. ROAS measures revenue. Your business runs on profit. This is how you add a POAS column and see exactly which campaigns are working — takes under 2 minutes to set up.
Save this if you run Google Ads. 👇

20/06/2026

31/05/2026

31/05/2026

Norfolk business owners - we build your campaigns, handle every optimisation, and reply on WhatsApp any time, which means your account never gets handed to anyone else, your fees never go up because your spend does, and you’re never locked in.