29/04/2026
"We’ve recently been working on a new print campaign for Buster and it’s been a great reminder of why print still carries so much weight in a digital-heavy world.
There is a specific kind of engagement you only get with physical media. It’s slower, more intentional, and far more tactile. I recently read that 68% of customers feel nostalgic for a "pre-digital" experience. To me, that says that physical touchpoints, whether that’s print, live shows, or in-store experiences, are becoming vital again. They are a huge part of the whole brand experience and really should be given equal weighting in any brand plan.
Consumers are increasingly trusting print over digital formats, and brand recall is significantly higher. With so many of us admitting to "digital fatigue," there's a massive opportunity for brands to cut through the noise, since fewer competitors are using the medium effectively.
It's definitely food for thought for the next round of planning."
- Sarah Allen-Batch, Client Services Director
