19/02/2026
For the last few months, I’ve been running a quiet experiment.
I didn’t tell many people about it.
Mostly because I wasn’t sure it would work.
Inside the Heart Brand Blueprint, I started turning our Tuesday mastermind coaching calls into a private podcast for members.
Inside the Heart Brand Creators Circle, I did the same with our Office Hours.
Same conversations.
Same thinking.
Different format.
And here’s the part I didn’t expect…
People loved it.
More engagement.
More reflection.
More “this hit at exactly the right time” messages.
So I’ll tell you the part that might surprise you.
It’s built with AI.
Not generic AI.
It’s trained on my thought leadership, my frameworks, my language, my body of work.
It takes the ideas and turns them into a conversational audio experience.
And honestly?
It feels like the future.
Especially for this season of life.
Reinvention after 40 isn’t loud.
It’s not hustle culture.
It’s not chasing relevance.
It’s building what actually matters.
Quietly.
Deliberately.
Powerfully.
The second season.
That’s where this came from.
This idea that the next chapter isn’t about proving yourself.
It’s about integrating everything you already are.
Which brings me to something I’m playing with.
I’m considering launching a public version.
An audio channel built this way.
And I mocked up some channel art for it.
You’ll see it below.
It’s called:
The Second Season.
Build What Matters After 40.
AI insights from the HeartBrand movement.
Before I go any further with it, I’d genuinely love your take.
Does this resonate?
Does it feel like something you’d listen to?
More specifically…
What do you think of the channel art?
Hit reply and tell me your honest reaction.
I’m building this in the open.
Also — both the Heart Brand Blueprint and the Creators Circle have had a quiet upgrade recently.
The private podcasts are now part of the experience.
If you’ve been curious, take a look.
But mostly…
I’m interested in whether this feels like the right flag to plant for the next chapter.
Let me know.
-Steven 💜