Mark Armstrong Media

Home
United Kingdom
Norwich
Mark Armstrong Media

Former journalist turned content strategist.

I spot the stories in your business and turn them into content that connects - from social posts to press coverage - so you can focus on what you do best.

13/06/2026

Everyone sees the result.

Very few people see the work that went into it.

Whether you’re building a business or chasing a big goal, success is usually just consistency repeated over and over again.

Good luck everyone racing Comrades tomorrow!

08/06/2026

Who doesn’t like looking at a beautiful newly fitted kitchen?

But I think a lot of businesses miss a huge opportunity with their content by only showing the finished product.

Take a kitchen fitter for example.

There’s absolutely a place for posting a beautifully finished kitchen. People naturally look at it and think:
“I’d love something like that.”

But if every post is just another finished kitchen, eventually it all starts blending together.

The interesting part for customers is often everything that happens before that final reveal.

How does the process actually work?
What decisions need to be made?
How long does installation take?
What options should people think about?
What problems tend to come up?
What would the experience of working with that business actually feel like?

That’s the stuff that builds trust and helps customers picture themselves going through the journey.

Especially with bigger purchases, people rarely buy on impulse. They warm up slowly over time and build confidence in the business first.

That’s why I think storytelling and answering customer questions in content matters so much now.

The businesses that stand out online are usually the ones helping people feel informed, reassured and understood long before they ever become a customer.

03/06/2026

A local business I think markets themselves really well is Archer’s Butchers in Norwich.

Their content works so well because it feels real.

A lot of the videos are filmed behind the counter in the middle of the butchers itself, so you naturally pick up on the atmosphere, the personalities and the expertise behind the business.

What stands out most is how comfortable the team are at simply talking about what they know.

They’re not constantly hard selling.

A lot of the time they’re just offering advice:
“Don’t try smoking brisket if you’re a beginner…” who knew?

Little things like that build trust far quicker than endlessly shouting “buy from us”.

You can tell pretty quickly that these are people who genuinely know their craft and care about what they do.

That’s what good marketing should do really.

Not try to fake authority, but help people feel the personality, expertise and trust behind a business before they ever walk through the door.

Especially now AI is making content easier to produce than ever, I honestly think businesses showing real people, real knowledge and real atmosphere is going to matter even more.

This is the sort of thing I spend a lot of time talking to businesses about through the work I do with Mark Armstrong Media.

02/06/2026

A lot of business owners are already flat out just running the business itself.

On top of that there’s all the pressure around marketing.

What do I post?
How often should I post?
Do I need video?
Should I focus on Instagram, Facebook TikTok or LinkedIn?
Do I need to think about SEO?
How do I optimise for AI search?
How do I update the website?
Why does everybody else seem ahead of me online?

It’s a lot… and that’s a big part of what I help businesses with through Mark Armstrong Media.

Not just creating content, but helping simplify things and communicate what already makes a business good in the first place.

The people, the personality of the business and the trust they build with their audience.

Especially now AI is changing marketing so quickly, businesses that still feel human are going to stand out more than ever.

If any of that sounds familiar and you’d like an outside perspective on your marketing or content, feel free to drop me a message.

27/05/2026

Your biggest strength is… YOU.

More people are using AI tools now to help with content, marketing, websites and communication - and honestly, I think that’s a good thing when it’s used properly.

But there’s also a risk that everything slowly starts sounding and looking the same.

That’s why I think businesses that continue to show real people, personality and genuine human moments are going to stand out more and more over the next few years.

AI should amplify that human side of a business, not replace it.

The businesses doing this best already understand that their personality, values and relationships are a huge part of what makes them memorable in the first place.

21/05/2026

I think a lot of business owners spend so much time making sure everybody else is okay that nobody really stops to ask how they’re doing.

Not the business.
Not sales.
Not growth.

Just… them.

Running a business can be brilliant, but it can also be mentally heavy in a way people don’t always talk about openly.

There’s always another problem to solve, another decision to make and another thing sitting in the back of your mind.

I’ve found that sometimes simply asking somebody “how are you?” properly can make them pause for a second and reflect on things in a way they probably haven’t for a while.

I think those conversations matter more than people realise.

19/05/2026

A lot of businesses are still hiding the best part of what they do - the people behind them.

You can have a polished website, professionally designed graphics and strong branding, but if nobody gets a sense of the people, personality or values behind the business, it can still feel quite flat online.

The businesses that tend to connect best are usually the ones that bring themselves to life a bit more.

Not in a forced or over-polished way, just through real people, real moments and a bit more personality coming through in their content.

I completely understand why many business owners struggle with that side of things because putting yourself out there can feel uncomfortable. I get it.

But if you can gradually show more of who you are, how you work and what matters to you, it can completely change how people connect with your business.

One of the reasons somebody like Mark Thorpe has become such a trusted figure in the local running community is because people feel like they know him. His knowledge matters of course, but so does his personality and the way he connects with people.

Trust is often built long before somebody actually buys from you.

13/05/2026

Anyone bought something from someone just because you liked them?

I’ve lost count of the amount of times I’ve bought something from a creator or business simply because I liked their content.

When I first got into running, I watched loads of Ben Parkes’ YouTube videos.

Training advice, race tips, marathon experiences.

It’s Ben’s fault I started putting any spare money I had to race around the world…

But he put honest, useful content that genuinely helped me at the time.

Fast forward a few years and both me and my wife, Alison, have bought bits of merch from him.

Not because we were heavily sold to.

Just because over time you naturally feel more connected to people who consistently add something positive to your life.

I think a lot of businesses overthink this stuff.

People get scared of “giving too much away”.

But if you run a café, give away the recipe.
If you’re a coach, share the advice.
If you own a business, answer the questions your customers are already asking.

Most people still buy from businesses and people they like, trust and remember.

11/05/2026

I started Mark Armstrong Media to take a bit of time back with my family.

The funny thing is… I probably work more hours now than I ever did at the EDP.

Running your own business brings a different kind of pressure entirely.

You never really switch off, and there’s always something else you could be doing.

But I have more ownership over my own time and that matters to me more than I probably realised.

I’m more present, more available and I’m not spending summer worrying about how to fill Norwich City back pages when there isn’t actually any football being played 😅

Honestly, spare a thought for the Pink Un desk during the off-season. Thank goodness for transfer rumours.

That pressure never really leaves you.

What I value now are moments like this Dereham parkrun with my son, Logan, at the weekend.

He ran a PB… and I don’t think it’ll be too long before he’s quicker than me.

Which is probably exactly how it should be.

10/05/2026

The most important AI advice I could give a business owner right now?

Build a “Knowledge File”.

Basically:
A document that explains your business properly.

Who you are.
What you do.
Who you help.
What your goals are.
How your business works.
What makes you different.

Because here’s the thing…

People are asking:
“Which AI platform should I use?”

Honestly?

That matters far less than people think.

If you’ve got a strong Knowledge File, you can use it across whichever AI platform you choose:
ChatGPT.
Gemini.
Claude.
Whatever comes next.

That’s the real asset, not the tool - the clarity.

Businesses that get this sorted early are going to be miles ahead.

Address

32 Hall Lane
Norwich
NR152UH

Website

https://www.markarmstrongmedia.com/

Alerts

Be the first to know and let us send you an email when Mark Armstrong Media posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Mark Armstrong Media:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in Norwich?