Mark Armstrong Media

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Mark Armstrong Media Helping business owners stop overcomplicating content and find the story their customers actually care about so they can have more freedom and make more money.

09/10/2026

AI could make your business a laughing stock.

Comedian Tom Nestor absolutely nails something that’s becoming increasingly obvious - people are getting fed up with generic, AI-generated marketing.

I keep seeing the same old designs with far too much text on them, cramming in as much info as they can, thinking people are going to read it.

But the contradiction is that I actually think that businesses need to lean in to AI even more…

Use it behind the scenes to save time, improve processes, research ideas and work more efficiently.

Also businesses can’t afford to ignore AI search… you need to be thinking about whether your business is showing up when people ask ChatGPT and other AI assistants for recommendations.

But when it comes to your marketing, don’t lose the things that make people want to buy from you in the first place.

Don’t rob yourself of what sets yourself apart from everyone else - it’s you and your staff!

Use AI to make your business better… not to make your business look like everybody else’s.

If you’re unsure where AI could help your business, where it might be hurting your marketing, or how to improve your visibility in AI search, send me a message.

Let’s work out an AI strategy that actually makes sense for your business.

Credit to Tom Nestor for the brilliant sketch.

Nearly 20 years in journalism… and now I’m running my own business.It’s been quite a change.For most of my working life,...
08/10/2026

Nearly 20 years in journalism… and now I’m running my own business.

It’s been quite a change.

For most of my working life, I was finding stories involving football clubs… mainly Norwich City.

Asking questions, speaking to people and trying to make things interesting enough that someone would want to read them.

About six years ago, I started working with Sportlink and began to realise those same skills could be valuable to businesses.

The idea of doing it for a living stayed with me.

In 2025, I finally went for it and launched Mark Armstrong Media.

I wanted to build something of my own. I also wanted more control over my time.

After nearly 20 years of working weekends, that mattered quite a bit.

Since then, I’ve worked with some brilliant people, learned an enormous amount and even got used to putting myself in front of the camera.

The more I do this, the more convinced I become that good marketing starts with understanding what makes a business worth choosing.

It’s not about telling stories for the sake of it. It’s about showing people your expertise, building trust and ultimately helping bring more customers through the door.

I’m proud of how far I’ve come, although there’s still plenty I want to achieve.

Thanks to everyone who’s supported me, trusted me with their business or followed along so far.

If you’re running a business and want help creating content and marketing that actually drives your bottom line then I’d love to have a conversation.

Here’s to the next chapter.

07/10/2026

This one properly got me.

My son Logan is eight and right now, he still wants me to go to the park, kick a football around and have “one more shot”.

Like a lot of dads, I’m guilty of being there without always being completely there.

Checking my phone, thinking about work and wondering what I need to do next.

The line “I was never giving him one more. He was giving me one more” gave me a proper reality check.

It’s also reminded me why I started my own business in the first place.

Yes, I want to build something successful.

But I wanted more control over my time too - and I don’t want to build a business that takes me away from the very things I wanted that freedom for.

A huge thank you to podcast for sharing this. I think there are a lot of dads who could do with hearing it.

Not to make ourselves feel guilty but to remind us, while we can still do something about it.

There will always be more work. There won’t always be another “one more shot, Dad”.

07/10/2026

Ben Dhiman won UTMB.. then decided he needed a coach.

Not because he’d failed… quite the opposite.

He’d reached the very top and still thought there might be another level he couldn’t find entirely on his own.

Sometimes bringing someone else in isn’t an admission that you don’t know what you’re doing.

It’s because you care enough to find out what you might be missing.

Ben, my offer still stands.

Bang-average runner, zero coaching qualifications.

DMs open… choose wisely.

06/10/2026

Your business should make life easier for your customers.

That might mean saving them time, removing confusion, helping them avoid an expensive mistake or doing something they simply don’t have the expertise to do themselves.

That’s your shortcut… and once you understand what that is, you’ve probably found something you should be talking about far more in your marketing.

If you’re struggling to work out what yours is - or how to turn it into content - send me a message.

05/10/2026

The Overlap going daily is a very smart move.

Not just for The Overlap, either.

For Sky Bet, it potentially means being part of the football conversation five days a week - not simply sponsoring something fans listen to once a week.

Businesses of any size can think along the same lines… your customers aren’t always ready to buy from you.

But you can still give them reasons to spend time with you.

The best brands don’t just show up when they’ve got something to sell - they earn a place in people’s lives between purchases.

03/10/2026

Nike needs runners back.

The Apex will grab the headlines, but the bigger opportunity could be getting everyday runners looking seriously at Nike race shoes again.

Especially if there’s a gap opening up elsewhere in the market.

But ultimately, the shoes have to deliver.

Good marketing can’t save a bad product.

Sometimes it just makes more people realise you’ve got a bad product - faster.

That’s true whether you’re Nike or running your own business.

02/10/2026

Netherton has loads to talk about.

The food, the people, the atmosphere, the garden.

Its place in Long Stratton and the memories people have made there.

That’s the stuff I’d want to see more of.

Good social media shouldn’t just tell people what you sell, it should give them a reason to care about your business.

Netherton already has those reasons and they just need to highlight them more.

If you’d like me to take a look at your business next, send me a message.

01/10/2026

Could the Nike Apex put Nike back on top of performance running?

There’s clearly a lot riding on this shoe - and Nike’s wider race-day line-up.

On paper, the Apex looks outrageous, but the real test comes next.

Can Nike get runners to believe the hype?

30/09/2026

A running shop could talk about running shoes all day.

An estate agent could post houses all day.

But your customers care about far more than the thing you sell.

The best content starts with what they care about, what they want to know and what they need help with.

That’s what gives people a reason to pay attention to your business before they’re ready to buy.

When they are ready then they already know who you are.

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32 Hall Lane
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