Mark Armstrong Media

Mark Armstrong Media Former journalist turned content strategist.

I spot the stories in your business and turn them into content that connects - from social posts to press coverage - so you can focus on what you do best.

28/08/2026

61K through the Alps… we had the considerably easier job…

Alison and our friend Matt were taking on the OCC as part of UTMB week, so we spent the day on support crew duty.

Train to Argentière, coffee and sweet treats, a few hours keeping the kids entertained in the river while watching the tracker, before finally getting to see them both at around 50K.

Then back to Chamonix in time for the finish.

A pretty special day seeing the race from the other side. 🙌

27/08/2026

There’s another race happening at UTMB this week…

The battle for our attention.

What’s struck me in Chamonix is how the biggest brands aren’t simply trying to sell runners products.

They’re creating experiences, building communities and making people feel like “these are our people.”

The shakeout runs are a brilliant example of it.

Community, experience and a huge amount of content - all at the same time.

Some of the best marketing doesn’t really feel like marketing at all.

26/08/2026

Well… this wasn’t a bad Tuesday. ⛰️

Day one in Chamonix 🇫🇷

Family, food, UTMB and five magic miles to finish.

Not a bad start.

If you only see marketing as a cost, you’re missing the point.You’re investing in being seen, being remembered and build...
25/08/2026

If you only see marketing as a cost, you’re missing the point.

You’re investing in being seen, being remembered and building trust.

Being found when somebody needs what you do.

If you stand still then you’re letting someone else take up your space.

Marketing isn’t just another bill… it’s an investment in where your next customer might come from.

Want me to take a look at how your business is showing up online?

DM me REVIEW and I’ll take a look at your marketing for free and see where you could improve.

21/08/2026

Sometimes simple wins.

This roofer’s handwritten post is a great reminder that people connect with people, not perfect graphics.

I’m not anti-AI - I use it every day to save time and create ideas for content.

Just don’t let it remove the human bit.

Want me to review how your business is showing up online? Drop me a message.

20/08/2026

No messing about… get the content made and get it out there.

I met up with Myles from MPH Sales and Lettings at one of the properties they’re currently marketing in Norwich.

We planned what we wanted to say, filmed Myles presenting, got all the footage we needed and recorded the voiceover.

By that evening, it was edited, finished and live.

It worked - Facebook is showing the post performed 212% above what we normally see on the MPH account.

Good content doesn’t always need weeks of planning or a massive production.

Sometimes it’s about getting the people who know their stuff in front of the camera and helping them communicate it.

If your business has plenty to talk about but you’re struggling to turn it into content, then just drop me a message and I’ll give you a hand.

18/08/2026

Good social media gets much easier when the people inside an organisation buy into it.

I’ve seen that first-hand working with NANAS.

Views are up 101%, viewers up 138% and interactions up more than 50%.

But the bit I’m happiest with isn’t actually the numbers.

The trustees are seeing the results, getting excited about what we’re doing and sending me more stories, pictures, videos and ideas.

That gives me better material to work with. We create better content, more people see it, and the whole thing starts feeding itself.

Your best content often already exists inside your organisation. You just need a way of finding it and turning it into something people want to see.

If you think your business is sitting on good stories but you’re not getting them out there, drop me a message and I’ll help.

17/08/2026

Apple, Spotify and YouTube are starting to look increasingly similar…

Apple Podcasts is pushing video, Spotify has been doing it for some time and YouTube has become a huge home for podcasts.

There’s a simple lesson in there for businesses: get comfortable on camera.

You don’t need to become an influencer or buy expensive equipment. You certainly don’t need every video to be perfect.

You just need to be able to communicate what you know.

If you’ve got people in your business who really know their stuff but hate the thought of being on camera, drop me a message.

That’s something I can help with.

16/08/2026

A week at Butlin’s with Lara, Logan and Grandad.

Would it be my first choice without the kids? Probably not. 😬

But that really wasn’t the point, they had an absolutely brilliant time - and I managed to take some proper time away from work too.

One thing that made that easier was knowing my social media was still doing its job while I wasn’t.

Your shop window doesn’t have to close just because you do.

12/08/2026

You can have a massive social media presence and still be almost invisible in AI search.

Mulligainz is a great example.

Oisín has built an enormous audience across Instagram, Facebook, TikTok and YouTube.

But when I tried some relevant searches on ChatGPT, his business was surprisingly difficult to find.

And that's something businesses need to start paying attention to.

People are increasingly using AI to find businesses, products and services - and a big social following doesn't automatically mean ChatGPT understands who you are, what you do or why it should recommend you.

The way people search is changing - being visible on social media is only part of the job.

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