11/08/2026
AI search is changing how audiences discover brands. It’s already influencing how people find, evaluate and trust organisations.
For PR teams, that means earned media has a huge role to play beyond reputation and SEO.
Coverage in trusted publications, authoritative content and social conversations can all help shape how AI understands and recommends brands. The fundamentals of good PR haven’t changed, but the way audiences discover and research brands is evolving.
We explore what this means for communications teams, and why AI visibility should be part of the wider PR strategy, in our latest blog 🔍 📰💬
Visit the website in our bio to read the full blog.