Logic Digital

14/09/2022

LinkedIn has over 30 million users in the UK alone!

LinkedIn is particularly effective for B2B since it gives brands a chance to highlight the people behind the business – along with what inspires and motivates them.

⚠️ Remember, people buy from people. ⚠️

However, simply creating a profile on LinkedIn is no longer enough. To be able to sell to people or create awareness of your brand you need to build your audience by connecting with relevant targets. So how do you do this?

LinkedIn Connection Tips:
1. Upload your current contacts to LinkedIn and connect with those who have LinkedIn profiles
2. Research who your competitors are connected to and send requests to their key contacts
3. Use search features and LinkedIn Boolean searches to find people that meet the target criterial for your buyer persona
4. Connect with 2nd connections rather than 3rd connections as they will be more likely to accept your request since you both know the same people
5. Create a habit of connecting with a handful of new people every day

At Logic Digital, we can help you develop your LinkedIn activity and take your business to the next level. Follow our account for more advice or get in touch to see how we can help you grow!

Find more helpful LinkedIn marketing tips here: https://logicdigital.co.uk/how-to-write-a-good-connection-invite-for-linkedin/

LinkedIn has over 30 million users in the UK alone and 40% of B2B marketers say LinkedIn is the most effective platform for driving high-quality leads

08/09/2022

How can you use competitors when designing your website?

Check your branding against competitors to see how they design for the target audience.

This information can help you understand what other websites your target audience interact with and what styles they respond to. If your website doesn’t align with these other brands, you should consider redesigning your website.

We can help you with this. Contact us today to find out how we can help you create a website that stands out from competitors while meeting the needs of your target audience.

But what design factors should you consider? Find out below 👇

08/09/2022

As we’ve said many times, blog posts are one of the most useful marketing assets you can have.

There are several benefits to starting a blog for your business, including:

✅ Raising the online profile of your company
✅ Demonstrating the expertise and capabilities within the company
✅ Supporting your other marketing activities (such as social media and SEO) as part of a larger strategy
✅ Presenting you and your company as a thought leader in your field

But, with so many other marketing activities to choose from (especially if you have limited resources) how do you know if it’s the right time for your business to start a blog?

Find out here:

As we’ve written many times, blog posts are one of the most useful marketing assets you can have.There are several benefits to starting a blog for your business.

02/09/2022

Are you thinking of using Google Ads to promote your business?

When you set up a Google Ads campaign, the first thing you have to do is select an objective. You should think through this decision carefully as your chosen objective will determine what ad types and bidding methods you can use later in your set-up.

It is important to consider what your audience is most likely to do when they see an ad so you can pick an objective that helps you get the best value for money.

Considering which part of the buyer journey you are targeting your audience at can help you make this decision.
👇👇👇

Google Ads can be an incredibly effective marketing tool when planned and optimised correctly. If you’re unsure about how to use Google Ads for your business, we recommend that you consult an expert before starting.

Our team love to help businesses grow using Google Ads. Get in touch for advice and support with your campaigns.
https://logicdigital.co.uk/top-tips-for-creating-an-effective-google-ads-campaign/

29/08/2022

Do you love content marketing?

At Logic Digital, we love using content marketing (like videos, blogs, and social media posts) to increase brand awareness, engage with customers and stimulate interest in the business we are marketing.
How does content marketing work? Content marketing is cyclical, and works well with constant development and improvement. The cycle goes like this:
Research ➡️ Build Content Marketing Strategy ➡️ Execute Content ➡️ Distribute Content ➡️ Measure
and Revise

If you would like help with content marketing, we are the marketing agency for you! Find out more about our services https://logicdigital.co.uk/services/

25/08/2022

Website design and development is crucial for any business looking to create an effective online presence!

Although many businesses outsource their website development it is still highly beneficial to understand the stages your website will go through during the design and development process.
There are 7 main stages of website development:
1. Information gathering
2. Planning
3. Content writing
4. Design
5. Coding/ Site building
6. Testing, review and launch
7. Maintenance

Read the full article for more detail: https://logicdigital.co.uk/what-are-the-7-stages-of-website-design-and-development/

Are you looking to outsource your web development? Check out our full range of services https://logicdigital.co.uk/services/

23/08/2022

We all know it can be hard keeping on top of content creation, time is limited and other priorities can often take over. BUT, have you ever thought of repurposing your content to extend its life, address a new audience, and- most importantly- save yourself a lot of valuable time?
We often advise our clients and network of the benefits of content repurposing, so now we are sharing it with you! Here is the full article for you https://logicdigital.co.uk/simple-ways-to-repurpose-your-content-effectively/

18/08/2022

Social media is one of the leading ways brands market themselves to their target audience. But posting alone is not enough.

Beyond brand awareness, you should be looking to develop brand affinity and advocacy by increasing your audience’s engagement with your content and marketing messages.

So how exactly can you increase your social media engagement?

15/08/2022

Are you looking to move your business forward online?

Effective website design can deliver real returns to grow your business. Our proven processes ensure that we develop the best solution possible to meet the needs of your business.

You may think that your budgets will dictate the quality of your website, however at Logic Digital we offer pre-built templates that will save you time and money.

If you require a fast development timescale and tight launch deadline a combination of templated and semi bespoke designs could be the best solution for you.

Do you need a new website? Contact us today to see how we can work with you to create a system that fits your needs perfectly and allows you to really stand out from the crowd.
Find out more here: https://logicdigital.co.uk/services/design/

13/08/2022

If you have written a blog you think is important, why not use that same information to create a video, podcast, or infographic?
Different audiences interact with content in different ways. By creating a range of formats, you are encouraging a wider audience to interact with your content.

🎥 Video for instance will provide you with a detailed piece of content that can:
• Be shared on a range of channels
• Added to your website
• Be a highly effective marketing tool for advertising

🖼️ Infographics are another highly effective form of content. They are an effective way to:
• Condense information for easier consumption
• Post on visual platforms such as social media
• Integrate into relevant blogs

What content type can you create using an existing blog? Give it a try and let us know how it went in the comments 👇

09/08/2022

By now it is likely you will have heard about the migration to Google Analytics 4. All standard Universal Analytics properties are due to stop processing in July 2023, meaning businesses have just under a year to prepare for the move to GA4.

Google Analytics 4 is a different tool with a different data model. Because of these new features and changes, GA4 is posing many questions for Google Analytics users:
• What will happen to my existing data?
• Will I be able to use this tool easily?
• When should I move from UA to GA4?
• Will my existing tools work with GA4?

If you are asking yourself any of these questions, or more, about Google Analytics 4 we are here to help. Read our article on GA4 to find out all you need to know: https://logicdigital.co.uk/google-analytics-4-what-do-you-need-to-know/