07/10/2026
In this video, I talk about something I've been hearing more and more since the rise of AI:
"SEO is dead."
It isn't.
There's understandably a lot of attention around ChatGPT and other AI search tools at the moment, but traditional search engines still account for the overwhelming majority of online searches.
We're talking roughly 99% through traditional search versus around 1% through alternative AI-powered methods.
Of course, those figures will change as the way we search continues to evolve.
But right now, abandoning traditional SEO because of AI would be a mistake.
If anything, I believe getting the fundamentals of SEO right is more important than ever.
Your website still needs:
🔸 A clear structure
🔸 Relevant, useful content
🔸 Fast loading speeds
🔸 Accurate information
🔸 Pages that answer the questions your potential customers are searching for
Interestingly, many of those same fundamentals can also help AI platforms understand your business and its content.
So don't write off SEO because everyone's talking about AI.
The technology around search is evolving, but having a well-built, well-structured website with genuinely useful content remains incredibly important.
If you'd like to chat about your website and whether it's doing enough to help your business get found online, book a chat with me here:
https://philrevill.pipedrive.com/scheduler/vXWqxmhYR/website-initial-phone-chat