Adzooma

Adzooma is an award-winning, all-in-one digital marketing platform that helps businesses of any size

Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure yo

u get the most out of your advertising campaigns. We automate most of your workload, so you can focus on running your business. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. With education built into our platform, you can gain expert knowledge and grow your business with marketing playbooks and easy-to-follow videos, all while running your campaigns. Join thousands of business owners like you and see how we make growing your business online simple.

10/06/2026

Wimbledon attracts over 1 billion viewers worldwide. That's a billion moments of search intent, and your competitors are already warming up. 🎾

In PPC, the advantage goes to whoever serves first. Wait until the tournament begins and you're playing catch-up: higher CPCs, tighter auctions, squeezed visibility.

Our latest article is your pre-match playbook:
🔹 Raise bid caps and loosen ROAS/CPA targets before demand peaks
🔹 Layer In-Market audiences to reach buyers in the decision moment
🔹 Refresh your RSAs and activate Multimedia Ads to own the SERPs

Hospitality, retail, travel, sporting goods – whatever your sector, the serve is about to come your way. Are your campaigns ready to return it?

👉 https://vist.ly/5787b

08/06/2026

❓ Are you getting the most out of PMAX without overcommitting your budget?

In this clip, Microsoft Advertising Product Liaison, Navah Hopkins, explains why Performance Max (PMAX) isn’t here to replace your main campaigns, it’s here to complement them.

💡 Key insight: PMAX is bias-free and incremental. Allocating 20-30% of your budget to PMAX while keeping your core spend in search, shopping, or audience campaigns can drive meaningful results without disrupting your main investments.

Whether you’re just starting with PMAX or refining your campaign mix, it’s a strategic way to optimise performance step by step.

Microsoft Advertising

03/06/2026

Most brands lose Prime Day before it starts.

They plan for a 24-hour sprint. But the data tells a different story.

Prime Day is a 4-day buying cycle, and it moves in a predictable rhythm of browsing and buying phases. Miss that pattern, and you're spending budget when shoppers are researching, and going dark when they're ready to buy.

Want to know how to structure your bidding strategies, scale budgets dynamically, and stay ahead of the competition during this high-demand period?

Our latest blog post outlines the step-by-step roadmap for PPC pros.

Read it here: https://vist.ly/56f4m

27/05/2026

83% of fans plan to buy merchandise.
53% of US fans expect to spend over $1,000.
1 in 5 plan to use BNPL services.

The World Cup creates search demand, purchase intent, and audience behaviour shifts that build weeks before the opening match. Brands that establish visibility early consistently outperform those who wait.

We've put together a full game plan covering the industries primed for the biggest spikes, how to structure your campaigns, and where Performance Max and Shopping fit into your World Cup strategy.

Read the full article here: https://vist.ly/55kps

21/05/2026

"Testing is the only answer."

With AI reshaping the paid media landscape, we're dealing with tools and algorithms that have never been used before. If it’s novel, how do you know if it works?

You don't – unless you test it.

Simran Harichand, Paid Media Lead at Hallam - Digital marketing agency breaks down why paid media professionals need to become more open to risk and why ring-fencing a dedicated testing budget is the ultimate key to leveraging AI successfully.

Watch the full clip below! ⬇️

19/05/2026

🚨 Attention Google Ads Managers: A major change to budget pacing is coming 🚨

Google is rolling out a fundamental change to how budget pacing works for campaigns using ad scheduling.

The result: you could see much higher spending on your active days and a significantly higher bill at the end of the month.

Take control of your spend before it impacts your ROI. Find out more in our latest blog post and see exactly how to recalculate your budgets for this update! 💻👇

https://vist.ly/54p7z

13/05/2026

Most advertisers treat Father’s Day like a short-term sales spike.

The smartest brands treat it like a demand-building opportunity.

As search intent ramps up, campaign visibility becomes critical, especially across Shopping, Multimedia Ads, and gifting-focused product feeds.

Our latest article covers:
→ Budget & bidding adjustments for seasonal demand
→ Audience expansion strategies
→ Creative tactics that improve visibility
→ How to build remarketing audiences for future gifting campaigns

Read the article here: https://vist.ly/53zwd

12/05/2026

Are you sabotaging your Microsoft Advertising campaigns by bidding for conversions too soon? 📉

If you aren't hitting at least 15 conversions in 30 days, "smart" bidding might actually be working against you.

The Fix: Start with click-based smart bidding (Max Clicks) to gather the data your account craves.

Check out the breakdown from our recent webinar, "Top 5 Microsoft Advertising Mistakes" and watch the full recording here: https://vist.ly/53ve9

07/05/2026

PPCers: don't get stuck in Campaign-level thinking 🤔

When you look at averages, you lose the nuance of individual SKU performance.

The fix: SKU-level thinking. Structure your account by product behavior, not just category.

Learn how this shift can improve performance, structure, and decision-making in our latest article: https://vist.ly/53c6n

05/05/2026

“How does AI continue to be that really useful, calm, comforting, reassuring, educating companion going forward?”

James Murray of Microsoft Advertising shares his insights on the evolution of AI in marketing. From the groundwork of today to the use cases of tomorrow, the focus is shifting toward responsibility and reliability.

Is AI your PPC "companion" yet? Let us know in the comments!

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