Adzooma

Adzooma Adzooma is an award-winning, all-in-one digital marketing platform that helps businesses of any size

Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure yo

u get the most out of your advertising campaigns. We automate most of your workload, so you can focus on running your business. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. With education built into our platform, you can gain expert knowledge and grow your business with marketing playbooks and easy-to-follow videos, all while running your campaigns. Join thousands of business owners like you and see how we make growing your business online simple.

August is the sweet spot for PPC managers. 🎯 It’s late enough to evaluate mid-year performance, but early enough to opt...
26/08/2026

August is the sweet spot for PPC managers. 🎯

It’s late enough to evaluate mid-year performance, but early enough to optimize before the Q4 rush.

But don't let vanity metrics fool you—a high ROAS doesn't always mean your campaigns are driving net profit.

Give your Google Ads account a mid-quarter tune-up with our step-by-step audit guide.

👉 Tap the link to read the full article: https://vist.ly/5g6x6

Is your best-performing campaign actually your most profitable one? 🤔Not always. ROAS treats every pound of revenue the ...
19/08/2026

Is your best-performing campaign actually your most profitable one? 🤔

Not always. ROAS treats every pound of revenue the same — but a £100 order at 60% margin isn't the same as one at 12%.

We've laid out exactly where PPC managers should be looking (product feed, search terms, weekly reporting) to catch the gap between "looks good" and "is good."

Read the full article here: https://vist.ly/5fcas

Before you request more PPC budget for Q4, ask yourself one question:Is your existing spend actually going to the places...
11/08/2026

Before you request more PPC budget for Q4, ask yourself one question:

Is your existing spend actually going to the places most likely to drive growth? 📊

You can often generate significantly more leads without increasing budget, if you know where to look inside your account.

Here’s how to pull hidden lead volume out of your current setup: 👇
https://vist.ly/5ebzq

03/08/2026

Are you falling into the B2B channel trap? 🎯

Sophie's seen it time and again — B2B advertisers pour everything into Google Ads and LinkedIn Ads, then wonder why growth stalls.

While they’re industry staples, your B2B buyers don't live in a vacuum. They browse the internet, visit various platforms, and consume content just like everyone else.

If you want to scale your results, you need to meet your audience where they actually are across the web, not just where tradition says they should be.

💡 Ready to take control of your cross-channel strategy? Check out Adzooma to streamline, manage, and boost your PPC performance across all the platforms your audience is on – link in bio!

Leads have dropped. Budgets haven't changed. Campaigns are still running. Google Ads isn't flagging anything.Sound famil...
21/07/2026

Leads have dropped. Budgets haven't changed. Campaigns are still running. Google Ads isn't flagging anything.

Sound familiar?

The natural instinct is to start changing budgets, bidding, ad copy, landing pages... but before you touch anything, you need to know where in the journey things broke down.

We break down a 5-step framework for diagnosing a lead drop-off before you optimise anything: demand shifts, search intent, funnel stage, post-click experience, and whether it's even a Google Ads problem at all.

We also cover how OmniAI Ad Connectors can query your live Google Ads data directly, so you're not stuck exporting reports and building comparisons by hand.

Read it here: https://vist.ly/5bx4i

16/07/2026

The biggest myth in paid search? "You need thousands of pounds to get results." ❌

Ramial Aqeel, Founder of Rank Media Ltd breaks down why small budgets shouldn't hold you back, if you have the right strategy.

Instead of stretching your budget thin across the entire funnel, the key is hyper-focus.

Ramial’s advice for small budgets:
- Skip the "just in case" full-funnel approach.
- Laser-focus on the bottom of the funnel.
- Prioritize highest-intent search terms and tight geographic targeting.

How do you tackle low-budget PPC campaigns? Let us know in the comments! 👇

08/07/2026

“Adzooma has increased our efficiency and capacity. We definitely have more clients as a byproduct of having Adzooma, without a doubt.”

Founder and Managing Director of , Steven Parker, sat down with us to share his experience with Adzooma.

As new clients and projects started coming in, they needed a way to grow without getting stuck in the complexity of multiple accounts.

With Adzooma, everything lives in one intuitive platform. The team enjoys smoother onboarding, a complete 360° view of client campaigns, and more efficient workflows — all of which have helped them take on more clients and deliver better results.

Read the full case study here: https://vist.ly/5ag3r

The World Cup is in full swing – are your paid ads keeping pace?This is one of the biggest stages in sport: FIFA reporte...
02/07/2026

The World Cup is in full swing – are your paid ads keeping pace?

This is one of the biggest stages in sport: FIFA reported nearly 1.5 billion people tuned in to the last final, and this year's tournament looks set to top it. That's a rare window of attention, and a rare opportunity for advertisers who are ready for it.

We've built a full game plan: the industries set for the biggest spikes, how to structure your campaigns, and exactly where Performance Max and Shopping fit into your World Cup strategy.

Read the full article here: https://vist.ly/59u72

You can't out-optimize bad creative. ❌With Google and Meta leaning heavily into automated targeting and smart bidding, t...
23/06/2026

You can't out-optimize bad creative. ❌

With Google and Meta leaning heavily into automated targeting and smart bidding, the machine learning algorithms need one major thing to succeed: incredible assets.

Creative is no longer just "part" of the campaign. It is the primary lever for performance, targeting, and scale.

In our latest article, we dive into:
🔹 Why the role of the PPC manager is evolving from "tactician" to "strategist"
🔹 How to align your creative assets with algorithmic demands
🔹 Steps to build a creative-first PPC workflow

Read the full article here: https://vist.ly/58qdr

Wimbledon attracts over 1 billion viewers worldwide. That's a billion moments of search intent, and your competitors are...
10/06/2026

Wimbledon attracts over 1 billion viewers worldwide. That's a billion moments of search intent, and your competitors are already warming up. 🎾

In PPC, the advantage goes to whoever serves first. Wait until the tournament begins and you're playing catch-up: higher CPCs, tighter auctions, squeezed visibility.

Our latest article is your pre-match playbook:
🔹 Raise bid caps and loosen ROAS/CPA targets before demand peaks
🔹 Layer In-Market audiences to reach buyers in the decision moment
🔹 Refresh your RSAs and activate Multimedia Ads to own the SERPs

Hospitality, retail, travel, sporting goods – whatever your sector, the serve is about to come your way. Are your campaigns ready to return it?

👉 https://vist.ly/5787b

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