15/08/2026
Ever wonder where those customers that contacted you because of a recommendation disappear to?
You spend time driving over, getting to know them, talking through the job in detail, taking measurements…
Then spend your evening writing up a quote for them, typing out a WhatsApp message, deleting it, retyping it again better to leave the best impression.
All for them to text you back 2 weeks later with “Hi, thank you again for your time, but we’ll be going with another company. All the best.”
Or for them to not text you at all, and leave you following up with a ghost.
You tell yourself they went cheaper, or they weren’t the right fit, or whatever lie makes you feel better about losing out on a job that should’ve been yours.
The truth is they probably just Googled you after they received your quote to make sure you’re legit, saw no website, 1 old review and 2 pictures.
Then they Googled the other business they got a quote from, saw a modern website, 50+ reviews, and more pictures than they cared to scroll through.
They just went with the safe looking choice. And you can’t blame them for that.
Business used to be fully word of mouth, but it just isn’t anymore. As annoying as it is, either you play the game and give the customer what they want to see, or you’ll keep losing those jobs:
The recommendations that were already sold on you. All they need is that final bit of reassurance that you’re professional.
Give it to them. Click the link our bio or go to business-nurture.com and stop the loss of these easy jobs once and for all.