Creative Fitness Marketing UK

Creative Fitness Marketing UK CFM Memberdrive provide a marketing solution to increase the membership base, monthly cash flow and CFM…still the World's Leading Member Driver.
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CFM provide a marketing solution to increase the membership base, monthly cash flow and ultimately improve the profitability of your health club. We still don't ask for any outlay from our clients and we still bear all the financial risk. In fact, for the last 31 years CFM has been purely member driven. We create for you the time, the budget and the manpower to capture those hard-to-reach members

who wouldn't normally walk through any health club doors if it wasn't for a multiple exposure CFM MemberDrive

Pop and see us at stand G42 at Elevate today or tomorrow!
17/06/2026

Pop and see us at stand G42 at Elevate today or tomorrow!

One week until Elevate 2026.Our team will be at Stand G42 throughout both days, ready to answer your questions, discuss ...
10/06/2026

One week until Elevate 2026.

Our team will be at Stand G42 throughout both days, ready to answer your questions, discuss your challenges, and chat through what’s currently working in gym and leisure marketing.

Whether it’s multi-faceted marketing, on-site sales, lead conversion or long-term member growth, we’re always happy to share ideas and insights with clubs across the industry.

If there’s something specific you’d like to discuss, drop us a message and we’ll make sure the right person is available when you visit.

Otherwise, just come and find us on the show floor. We’ll be the ones with the Photo Booth near the Third Space stage 👀

Elevate 2026 | 17-18 June | Excel London | Stand G42

09/06/2026

When you start speaking to the 85%, everything changes.

People recognise themselves in your message.
It feels relevant. Achievable. Real.

And that’s when they take the first step.

That’s when you start signing members.

If your club has capacity for more members and you'd like to see how we do it, send us a message today.

09/06/2026

85% of your local market feel intimidated or disengaged with gyms.

And most will never join… because the messaging isn’t built for them.

It’s not a motivation problem.
It’s a marketing problem.

At CFM, we speak to the 85%… not just the 15% already in the game.

09/06/2026

Most people don’t feel comfortable walking into a gym.

But most marketing makes them feel like they should.

At CFM, we focus on the people who feel unsure, intimidated, and overlooked…
because that’s where real growth comes from.

A great day at Evolve last week listening to some insightful talks and catching up with people from across the fitness i...
08/06/2026

A great day at Evolve last week listening to some insightful talks and catching up with people from across the fitness industry. A few themes kept coming up throughout the day: 📊 Using data to make better decisions rather than relying on assumptions 🤖 The growing role of AI and how it can improve efficiency without losing the human touch 🌿 The continued expansion of wellness offerings as clubs look beyond traditional fitness It’s always valuable to step away from the day-to-day, hear different perspectives and see where the industry is heading. Thanks to everyone we spoke to. Looking forward to putting some of these ideas into practice.

08/06/2026

One of the biggest drivers of new memberships is social proof.

Here’s Jonny showing exactly why.

At Urban Fitness, Jonny regularly posts weekly content highlighting real member results, real progress and real success stories.

When prospects can see people like them achieving results, trust builds faster and joining becomes an easier decision.

People don’t just buy a gym membership. They buy belief that it can work for them.

Want to know more about how we use social media during our campaigns, download an info pack here: https://eu1.hubs.ly/H0vNZkz0

05/06/2026

The strongest clubs don’t just sell memberships, they build communities.

Here’s Matt talking about simple ways to create stronger community inside your club.

Something as small as free coffee once a week can open conversations between members and staff, create a more welcoming atmosphere, and naturally lead to opportunities around PT, physio and other services.

It can also go beyond the club walls through running classes with schools and creating local partnerships.

People stay where they feel connected. Community drives retention.

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NG16FG

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