Creative Fitness Marketing UK

Creative Fitness Marketing UK CFM Memberdrive provide a marketing solution to increase the membership base, monthly cash flow and CFM…still the World's Leading Member Driver.
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CFM provide a marketing solution to increase the membership base, monthly cash flow and ultimately improve the profitability of your health club. We still don't ask for any outlay from our clients and we still bear all the financial risk. In fact, for the last 31 years CFM has been purely member driven. We create for you the time, the budget and the manpower to capture those hard-to-reach members who wouldn't normally walk through any health club doors if it wasn't for a multiple exposure CFM MemberDrive

30/09/2026

A great health club doesn't automatically attract new members.

Even with excellent facilities, a fantastic team and outstanding customer service, if the right people don't know you exist, growth becomes much harder.

At CFM, we combine targeted marketing with an experienced on-site team that doesn't just generate leads, we convert them into members.

Find out how our 6-week campaigns help health clubs grow.

🌐 https://eu1.hubs.ly/H0yFM0k0

28/09/2026

Most clubs don't need more enquiries.

They need more time to convert them.

That's why our two-person team works on-site, handling the marketing, tours and membership sales for six weeks.

An average of 225 new members per campaign.

You focus on your members. We'll bring you more of them.

https://eu1.hubs.ly/H0yFNtb0

28/09/2026

Earlier this year, we had the pleasure of working with the team at The Shurland Hotel delivering a successful CFM marketing and sales campaign.

With a strong community feel already at the heart of the club, our focus was not only on attracting new members, but making sure they felt welcomed and settled into the club from day one.

Over the course of the campaign, we successfully enrolled 200 new long-term members, helping to grow the club while becoming part of the community ourselves.

A fantastic campaign and a great team to work alongside. 👏

🎥 Watch the video to see how the campaign came together.

14/09/2026

We've been working with Choices Health & Fitness for over a decade.

Across their three sites, we've helped generate more than 3,100 brand new members, many of whom are still members today.

One of the biggest misconceptions in marketing is that you can keep running exactly the same campaign year after year. Successful long-term partnerships don't work like that.

Repeat campaigns help reinforce your brand, nurture your audience, and build trust over time, but the creative strategy still needs to evolve. That's why we've continually adapted our approach, introducing fresh ideas and new campaigns to keep results strong.

Long-term success comes from consistency, trust, and never standing still.

Thank you to Mike (CFM) and the entire Choices team for over 10 years of partnership.

11/09/2026

One advert doesn't appeal to everyone.

That's why we don't run just one advert.

We create targeted campaigns for different audiences, using messaging that resonates with each group, from over 50s looking to stay active to people who feel intimidated about joining a gym.

The result? More enquiries. More tours. More members.

08/09/2026

Most of the clubs we work with aren't struggling.

They're good clubs that deliver great service and look after their members.
We simply help them reach more people.

An extra 300 new members doesn't just increase revenue. It gives you hundreds more members to build relationships with, generate referrals from and grow your business long after the campaign has finished.

Since 1990, we've done it on a commission-only basis.

No upfront marketing fees. Just long-term growth.

Find out more: https://eu1.hubs.ly/H0y7z1c0

24/08/2026

Growing membership takes more than just marketing.

At CFM, we combine targeted marketing with an experienced on-site team who manage the member journey from the initial enquiry through to joining.

While we take care of generating and converting new members, your team can stay focused on delivering a great experience for them once they arrive.

19/08/2026

No two markets are the same.

What works in one location may not work in another, which is why every campaign needs its own approach.

Our on-site marketing teams create a wide range of content, from professionally produced videos and member success stories to quick selfie clips, trending AI-powered ads, and everything in between.

The key is to test, refine, and continually optimise until you find what resonates with the right audience.

17/08/2026

Why do we work on a commission-only basis?

Because we're confident in what we do.

For over 36 years, we've funded the advertising, generated the enquiries and put our own team on-site to sell memberships.

If the campaign succeeds, we share in the additional income.

If it doesn't, we've paid for the advertising.

Find out more here: https://eu1.hubs.ly/H0xHpHg0

07/08/2026

Referrals are one of the most effective ways to generate new members.

James' top 5 referral tips:

1. Ask members for referrals
2. Offer instant cash rewards
3. Run a referral prize draw
4. Give a free month's membership
5. Launch a Bring a Friend Friday

Simple ideas that can deliver big results.

Address

St James Street
Nottingham
NG16FG

Telephone

+441157773333

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