Imagine Digital Marketing Ltd

Imagine Digital Marketing Ltd Outsourced digital marketing services for local businesses. Contact Imagine 0n 01636 922747 for hel

A digital marketing company in Nottinghamshire looking to support established small to medium-sized businesses and start-up companies with their website maintenance and promotion.

Writing for the web: a different approach Writing for the web requires a different approach to writing for print. Whethe...
05/04/2023

Writing for the web: a different approach

Writing for the web requires a different approach to writing for print. Whether you’re drafting main page website content or writing a blog article, it’s not just a case of copying and pasting into your CMS. There’s a lot more to it than that! Here I’ll talk you through four of the main things you need to consider before hitting ‘Update’ or ‘Post’ on your web pages and blog articles.

- Attention span and content length

- People read differently online

- Write for your audience

- Include relevant internal and external links

Your time isn’t free, and you may feel you’re better off concentrating on what you do best. So if you’d like some help with a new or existing website, why not ask Imagine to help? We offer a range of online marketing services including content optimisation that will take the strain away so you can concentrate on running your business.

Whether you’re drafting main page website content or a blog article writing for the web requires a different approach to writing for print.

What is digital marketing? In today’s digital age, you might think this a strange question to be asking. You’d be surpri...
31/03/2023

What is digital marketing?

In today’s digital age, you might think this a strange question to be asking. You’d be surprised at how many small business owners don’t really ‘get’ what digital marketing is all about and why it’s important to their success. In this article, I thought we’d go back to basics and take a good look at what digital marketing involves and why you need to be doing it if you’re serious about growing your business online.

If digital marketing is at the forefront of your organisation's thinking in 2023 (It probably should be) - and you want to give yourself the best chances of success, then get in touch with the team here at Imagine Digital Marketing!

Many small business owners don’t really ‘get’ what digital marketing is all about and why it’s important to their success.

One of the most common questions asked by potential clients is “I need a website but where do I start?” Given that there...
21/03/2023

One of the most common questions asked by potential clients is “I need a website but where do I start?” Given that there are a lot of things to consider when having a website built it’s not surprising that people get confused and put off having a new one developed. It can be a daunting task but there are some simple questions that you can ask yourself to get started…

One of the most common questions asked by potential clients is “I need a new website, but I don’t know where to start!”. Here are some points to consider.

Traditional vs. Digital Marketing: Or a combined approach? With the growth in digital marketing, you may be wondering if...
10/03/2023

Traditional vs. Digital Marketing: Or a combined approach? With the growth in digital marketing, you may be wondering if traditional marketing is still relevant. The truth is that it really depends on your target audience and the purpose of your campaign.

Traditional marketing comprises all of the offline options i.e. those that are not delivered via the internet, such as print, billboards, leafleting, TV and radio advertising. The lead-times tend to be longer and the cost of offline marketing is often higher than digital. Effectiveness of these types of communications can be difficult to measure, especially if there is no call-to-action. However, print media is an essential ingredient in building brand identity. If you’re selling designer goods, for example, a quality, glossy brochure with strong images are tangible and will play an important role in your brand’s positioning too.

Digital marketing includes all online activities such as websites, social media, SEO, PPC and blogging. With comparatively short lead-times, digital marketing enables businesses to respond quickly to changing market conditions, announce new products or services, in addition to offers and incentives. Cost-effective, interactive and adaptable, digital marketing is increasingly measurable, showing real value and returns.

If you would like to hear more about both traditional & digital marketing, and incorporate them into your businesses strategy in 2023 - then get in touch with the team here at Imagine Digital Marketing.

With the growth in digital marketing, you may be wondering if traditional marketing is still relevant. Maybe combining the two is secret of success?

Have you ever worked with a supplier that offers a ‘One size fits all’ service…and found it just didn’t fit your busines...
28/02/2023

Have you ever worked with a supplier that offers a ‘One size fits all’ service…and found it just didn’t fit your business? A classic example is a company that provides a choice of marketing packages, called something like ‘Bronze’, ‘Silver’ and ‘Gold’, each of which includes a range of features. That’s great if you need all those features, especially if you run a large firm with complex needs. But what about smaller businesses with different requirements? If this sounds like you, then you need affordable services that are tailored to your precise needs, aims and objectives. And that’s just what we're talking about when we describe Imagine as a ’boutique marketing agency’.

Is working with a boutique digital marketing agency for you? For affordable services tailored to your precise needs, aims and objectives.

Local businesses must find new ways to advertise in the current marketplace to replace traditional marketing methods. Mo...
17/02/2023

Local businesses must find new ways to advertise in the current marketplace to replace traditional marketing methods. Most of the older marketing traditions, such as billboards, leaflets and radio, have become increasingly obsolete in response to the growth of digital marketing. This is because traditional advertisement typically has longer lead times and higher costs, resulting in less value for money.

If you’re a busy company owner looking to spend more time working in your business rather than on it, our marketing services are designed especially for you. Imagine how much more your business could grow by adding a marketing agency to your team? We help businesses grow organically by developing personalised marketing solutions, driven by the data that get results.

All services are built around marketing strategy and planning, training and consultancy. Your marketing package can then be customised to meet your precise requirements. Get in touch!

Local businesses need to find new ways to advertise in the current marketplace to replace traditional marketing methods.

Many people are wondering why Google is doing away with Universal Analytics (UA) and UA 360 when they’re such popular bu...
06/02/2023

Many people are wondering why Google is doing away with Universal Analytics (UA) and UA 360 when they’re such popular business management tools. There are many different reasons, but the main one is simply that Google Analytics can no longer meet the sophisticated tracking requirements that today’s digital marketers are looking for, such as being able to combine web and app data to give a complete picture of a customer’s online journey.

In this article, we explain what you need to know about Google Analytics 4, how it will be different from Universal Analytics and the process for getting started with it. We’ll also talk you through some additional considerations and action points if you use Google Data Studio (Looker Studio) to analyse your data and prepare reports.

On 1 July 2023 and 1 July 2024, Google Analytics will replace its Universal Analytics (UA) and 360 UA services with a new service called GA4.

Whether it’s business coaching, accountancy or human resources, selling intangible services is a marketing challenge. Af...
03/02/2023

Whether it’s business coaching, accountancy or human resources, selling intangible services is a marketing challenge. After all, there’s nothing for the customer to touch or handle, so it’s harder to promote the benefits than it is for physical products like false teeth or vinyl records.

However, it’s possible to market your intangible services successfully if you take the right approach. Here are our top ‘Dos and Don’ts’ to help you hone your sales and marketing strategy.

Whether it’s business coaching, accountancy or human resources, selling intangible services is a challenge.

Address

Nottingham
NG250HU

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441636922747

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