24/09/2026
Thank you to Katrina Starkie and Nottingham Trent University Dryden Enterprise Centre for giving me the opportunity to present this morning at the Networking event.
It was great to meet local businesses and share some practical marketing tips that they can take away and apply.
One area that prompted an interesting discussion afterwards was Google Business Profile and the role it can play in helping businesses become more visible online.
A Google Business Profile can be particularly useful for helping your business appear on Google, sharing key information and, importantly, giving customers somewhere to leave reviews.
However, getting a Google Business Profile approved and verified can sometimes be challenging.
If you are unable to set one up, don't let that stop you from collecting customer reviews. There are other platforms you can use to build social proof and demonstrate the experience your customers have had with your business.
It's also a good reminder that your Google Business Profile is only one part of your online presence. Your website still has an important role to play, and regularly reviewing your content, keywords and search visibility can help potential customers find you when they are searching online.
Thank you again to everyone who joined the session and contributed to the discussion.