20/01/2023
So Burger King advertises a 'Vegan Royale Bakon King' but in the small print they admit that the 'Plant-based Bakon King' is cooked on the same grill as meat products. One might think they were cynically exploiting the trend among young people (inc students) for non-meat alternatives but not genuinely embracing the concept, so basically just jumping on the bandwagon of a trend to entice customers on the basis of a slightly misleading campaign message.