The Word Factory Ltd

The Word Factory Ltd Delivering premium quality technical writing and PR support services around the world

Used for decades by businesses of all sizes โ€“ whether SMEs or blue-chip organisations โ€“ as well as marketing, PR and design agencies

So Burger King advertises a 'Vegan Royale Bakon King' but in the small print they admit that the 'Plant-based Bakon King...
20/01/2023

So Burger King advertises a 'Vegan Royale Bakon King' but in the small print they admit that the 'Plant-based Bakon King' is cooked on the same grill as meat products. One might think they were cynically exploiting the trend among young people (inc students) for non-meat alternatives but not genuinely embracing the concept, so basically just jumping on the bandwagon of a trend to entice customers on the basis of a slightly misleading campaign message.

What has happened to English business language? ๐Ÿค”"Elevate procurement leveraging proven Amazon cloud computing and fulfi...
06/01/2023

What has happened to English business language? ๐Ÿค”

"Elevate procurement leveraging proven Amazon cloud computing and fulfilment technologies."

Good old Subway... find out on the 11th about our offer that closes on the 10th ๐Ÿ™ƒ.
09/12/2022

Good old Subway... find out on the 11th about our offer that closes on the 10th ๐Ÿ™ƒ.

No... yes, yes, yes!!
21/11/2022

No... yes, yes, yes!!

Desperate marketing? ๐Ÿคจ
17/10/2022

Desperate marketing? ๐Ÿคจ

The Telegraph does it again...
17/10/2022

The Telegraph does it again...

23/09/2022

Homelessness is no laughing matter but the people who write these messages do need to think twice before putting something up that gives people the opportunity to make a joke out of it. The obvious retort to this message is "...and they're getting pretty peed off about it too!"

It has to be more impressive to quote the bigger figure, surely? So, there are 525,600 minutes in a year and homelessness occurs every four minutes... so does that mean that 131,400 families are made homeless every year? That sounds more shocking than a family every four minutes, no?

Maybe they didn't mean it this way but Nationwide Building Society needs to be clear... are they sad to be joining the n...
16/09/2022

Maybe they didn't mean it this way but Nationwide Building Society needs to be clear... are they sad to be joining the nation in mourning (ie they'd rather not) or are they sad to be mourning the death of the Queen? ๐Ÿค”

What is a range? A range is something that goes from hot to cold, small to large, dark to light, simple to complex etc.....
08/09/2022

What is a range? A range is something that goes from hot to cold, small to large, dark to light, simple to complex etc... it is not meant to be a lazy way of listing things. For example, this is not a range (they even put a range within a range here!): "...artists spanning from Stephen Foster to Elvis Costello, and in between ranging from Hank Williams to Nina Simone". Say what?!? ๐Ÿ™„

16/08/2022

We could all retire tomorrow if we had a pound for every e-mail received saying: "We now only have one position left to fill which allows me to reduce the cost down to just ยฃ###.00 as I need to fill this position." ๐Ÿคจ

31/07/2022

They have interesting speeds on the turntables at hmv !! ๐Ÿค”

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