Turner & Bagel - Marketing and Communications

Turner & Bagel - Marketing and Communications I'm Sophie, a strategic marketing consultant supporting purpose-driven organisations. 🧠🌱 Bagel's mostly just here for the Dreamies.

Happy new year everyone! To kick off 2025 I've just published January's Marketing Focus newsletter - a practical round-u...
02/01/2025

Happy new year everyone! To kick off 2025 I've just published January's Marketing Focus newsletter - a practical round-up helping you make the most of your limited time for marketing. This month's edition comes with a free downloadable marketing calendar to help you plan for the year ahead, so it's well worth a look.

🔗 https://turnerandbagel.substack.com/

Is there a better way to start the year than being proactive with your marketing and setting your business up for success? I'll answer that for you - yes there is. There's eating leftover cheese, breaking new year's resolutions, and hibernating until spring. But I can't do any of those things for you, so you're on your own in that regard. I can help you with the marketing stuff though - I'm pretty good at that.

I don't waste my time on Facebook.I know - as a strategic marketing consultant you'd expect me to be all over it. But he...
16/11/2024

I don't waste my time on Facebook.

I know - as a strategic marketing consultant you'd expect me to be all over it. But here's the thing: I don't waste time on platforms that don’t work for my business strategy — and you shouldn’t either. 🤷‍♀️

Don't get me wrong - Facebook can be a great marketing channel for the right kind of business. If you're seeing engagement, building a community, and attracting customers, then keep going! But if you’re spending hours on Facebook only to get crickets in return, it's probably time to rethink your strategy. This could mean refining your content and approach, or even considering whether it's the right place for you at all.

For me, Facebook isn’t the best place to engage with my audience. That doesn't mean I’m ignoring social media altogether — it just means I’m using my time where it counts. My Facebook acts as portfolio of my services and a platform for paid ads, and I do pop the occasional update on here too. But most of the time I don't touch it at all, because it doesn't fit with my business model. My approach might be different if I had my own marketing team, or if there were significantly more hours in a day. But it's all about being realistic about what's achievable and focussing accordingly.

As a small business, you know how crucial it is to use your limited time and energy wisely. Strategy might not be at the top of your long to-do list, but nailing it now will seriously pay off in future. You can save both time and money by shifting to a proactive approach to your marketing - and it will help you move forward with confidence and positivity.

If you're feeling bogged down and want help, that's what I'm here for. I can support you to build a marketing strategy that works for you and your business, coach you towards marketing success, or just be a brain to pick for your marketing conundrums.

Head to my website or drop me a message to find out how I can help. Let's sort this out together. Bagel will be here for moral support.

Click here: http://turnerandbagel.com

Did you know that October is a vital time when it comes to marketing your business? If you don't know where best to focu...
01/10/2024

Did you know that October is a vital time when it comes to marketing your business? If you don't know where best to focus your energy this month, I've got you covered.

My free October newsletter has just dropped over on Substack. It includes a round-up of the marketing news that actually affects your small business, as well as clear advice on what to do in the month ahead. It's realistic, jargon-free, and should only take you about 6 minutes to read.

This month it includes:

👉 New opportunities to engage "high intent" audiences on Tiktok.
👉 An important algorithm update impacting Etsy sellers.
👉 Info on creating courses on YouTube, and how that could help your business.
👉 How to plan your festive campaigns.
👉 Honing in on email marketing.
👉 Taking advantage of local events.
👉 And more!

Click here to read it: https://turnerandbagel.substack.com/p/october-marketing-focus

The perils of leaving your lovely garden workstation unattended for 20 seconds 🙃
14/09/2024

The perils of leaving your lovely garden workstation unattended for 20 seconds 🙃

Small Business Owners - not sure how to make the most of your limited marketing time? Feel like you’re wasting your ener...
30/08/2024

Small Business Owners - not sure how to make the most of your limited marketing time? Feel like you’re wasting your energy on stuff that isn’t getting you anywhere? I’ve got just the thing for you.

I'm excited to launch my brand new Monthly Marketing Boost newsletter - a free monthly email designed to help you spend your time wisely. Get a round-up of the marketing news that actually affects your business, plus clear insights on where to focus each month.

It’s quick to read, easy to digest, and won’t clutter your inbox. Just one straightforward monthly email to keep you on track.

Subscribe now and you’ll be just in time to receive our September newsletter!

Click here to sign up for free: https://turnerandbagel.substack.com

Hello! I’m Sophie Turner, a strategic marketing consultant with over a decade of experience working with charities and s...
28/08/2024

Hello! I’m Sophie Turner, a strategic marketing consultant with over a decade of experience working with charities and small businesses like yours. And this is Bagel, a rescue cat with over 4 years of experience screaming on video calls and generally getting in the way.

Together we’re here to solve your marketing and communications conundrums, lay strategic marketing foundations for your small business, and stare longingly out of the window at pigeons. 

As a strategic marketing consultant, I’m like a communications coach for your business. I can look at your marketing with fresh eyes, helping you figure out where it needs to go and how to get there. Whether you need a short term fix or longer term support, I can create a tailor-made consultancy package that works for you and your budget.

I’ve worked for organisations of all sizes, but I’m particularly passionate about helping small businesses and charities do great things with their limited resources. After working in senior marketing roles at small charities for many years I understand the challenges of tiny budgets and limited capacity. I’ve also felt the frustration of being sold expensive and complicated solutions when you just need something simple that does the job. I’ll work with you to create realistic bespoke solutions to your actual marketing needs. And it might even be a bit fun.

If you’re sick of spending hours posting on social media with limited results, want to try a new approach but don’t know where to start, or just need a marketing MOT to make sure you’re on the right track - let’s talk. 

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