Launch & Rocket

18/03/2026

Often, the best SEO results come from steady, strategic improvements, which require patience. This can be difficult to explain to clients who are understandably keen to see quick results.

Here is a case study example from this week that demonstrates this perfectly ...

One of our clients already had an established website, but their service pages weren’t showing their full potential. We worked with them to strengthen the content, expanding each service description to clearly explain what they offer and why it matters.

The goal was simple: build trust and authority through better, more useful content.

Fast forward to this week — one of their previously underperforming pages for the Meningitis Vaccine has now reached the top search result across multiple digital search tools.

All the work had been done for that service page, and now that it is needed, it is performing 😀

It’s proof that when you invest in developing detailed, relevant content, your site isn’t just more informative — it becomes a credible authority that performs when it matters most.

Is your service page content really showing the depth of what you do?

Sometimes, that’s the difference between being found online… and being overlooked.

23/01/2026

It's a great time of year to meet new people, so it's about time we shared more information about who we are.

Launch & Rocket originated as a specialist search engine optimisation (SEO) company.

Before entering the world of Digital Marketing in 2016, our founder spent 7 years leading the strategy and ex*****on of online marketing campaigns for his own office supplies company.

He experienced significant frustration working with external SEO agencies that frequently overpromised results while delivering disappointing returns on investment.

To address this gap, he established Launchpad SEO, a specialist SEO agency for small businesses committed to honesty, transparency and a cost-effective approach.

As our customer base expanded, so did their digital marketing needs.

After successfully managing hundreds of SEO projects, clients began seeking our advice on website design and business branding.

This led to the creation of our full-service digital agency, Launch & Rocket.

As our team grew, so did our expertise in digital marketing, enabling us to cover all the essential elements our clients required.

Our strategic, results-driven approach prioritises our clients' needs, enabling us to create tailored, affordable packages that help them succeed in the digital world.

To find out more about what we can do for your digital marketing, contact us [email protected]

https://www.launchandrocket.co.uk/about/

02/06/2025

Launch & Rocket is the new name for Launchpad SEO

We are a full-service digital marketing agency with a targeted and strategic approach designed to support and grow businesses online.

Our team of experts work with businesses at all stages of development.

From planning the brand design, launching a new website, to implementing a digital marketing strategy, we ensure that your investment takes your company in the right direction and yields effective results.

https://www.launchandrocket.co.uk/

28/03/2019

5 Best Practices for Facebook Ads - From Facebook

Over the years, Facebook’s advertising platform has continued to evolve, adding more and more options to utilise in your targeting, while also becoming infinitely more complex. That can be a problem for advertisers looking to maximise their Facebook ads performance - more targeting options is better, but if you don't know how to use them, it can seem like you're drowning in possibilities, and likely missing out on more in-depth elements.

To help you with your Facebook ads, here are five best practices for Facebook Ads – straight from Facebook - to optimize your campaigns.

1. Choose an objective that drives business value
As noted, Facebook offers a huge range of advertising objectives which can help brands reach their business goals. We no longer live in a world where Facebook ads success is only achieved by running 'Page Likes', 'Website Clicks', or 'Engagement' campaigns - in addition to these, Facebook now offers advertising objectives which include 'Awareness', 'Consideration', and 'Conversions'.

Awareness
Objectives which generate interest in your product or service.

Brand Awareness - Reach people more likely to recall your ads and increase awareness for your brand
Reach - Show your ad to the maximum number of people in your audience
Consideration- Objectives that get people to start thinking about your business, and look for more information about it.

Traffic - Increase the number of visits to your website
Engagement - Get more people to see and engage with your post or Page
App Installs - Send people to an app store where they can download your app
Video Views - Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand
Lead Generation - Collect lead information, such as email addresses, from people interested in your business
Messages - Get more people to have conversations with your business to generate leads, drive transactions, answer questions or offer support

Conversion - Objectives which encourage people interested in your business to purchase or use your product or service.

Conversions - Get more people to use your website, Facebook app, or mobile app. To track and measure conversions, use the Facebook pixel or app events
Catalog Sales - Show products from your catalog based on your target audience
Store Traffic - Promote multiple business locations to people who are nearby
Don’t be overwhelmed. Yes, there are a lot of options, but choosing the right objective which is aligned to your broader strategy, and drives true value for your business, will make all the difference.

2. Utilize Placement Optimization
We often get asked which Facebook ad placements are the best. To clarify, a Facebook ad placement is anywhere that an ad is eligible to be served - this includes in the Facebook News Feed, Instagram feed, Stories, Audience Network, and even in Messenger.

According to Facebook, the best way to run campaigns is to activate all placements. This enables the Facebook Ad platform to optimize against which placements are achieving your desired objective at the most cost-effective rate.

Facebook calls this 'Placement Optimization'. The logic here is that the more placements you use, the more data the Facebook Ad platform has to learn from. The more it can learn, the better your campaigns can perform.

But even though this is one of Facebook’s own recommended best practices for Facebook Ads, it is important to consider where you, as the advertiser, want your ads to be shown.

For example, ad placements on Audience Network won’t generate engagements. If you care about that metric, you might want to omit Audience Network from your efforts. We recommend going to market utilizing Placement Optimization and nurturing what performs the best.

3. Embrace Campaign Budget Optimization
Facebook's 'Campaign Budget Optimization' process is a way of optimizing the way a campaign uses budget across ad sets.

Typically, an advertiser would set budgets at the ad set level, however with Campaign Budget Optimization, Facebook will continuously and automatically find the best opportunities to achieve your designated objective across your ad sets, and prioritize budget to the ad sets that are performing best. This gives you less control as an advertiser but gives the system more control to use your budget efficiently.

The one thing to be cautious of here is that if there are campaigns that you need to get a certain level of attention, you will not want to use Campaign Budget Optimization. You'll want to set the budget at the ad set level to ensure visibility.

4. Leverage mobile-first creative
It's no secret that social media has rapidly become a predominantly mobile-first experience. Keep this in mind when it comes to creating your Facebook ad campaigns.

Given that you can serve ads across Facebook and Instagram, you'll want to ensure that your ad creative is attractive, engaging and looks great on the small screen. Consider bright visuals for banners, and be sure that your video ads are under 15 seconds.

Focusing on mobile first creative will enable you to activate more users into your marketing funnels, at a more cost-effective rate. Make sure your ads look great on mobile.

5. Understand the value of broad vs specific targeting
In conversations with our partners at Facebook, this best practice surprised me personally.

In the past, the goal of Facebook ad targeting was to be as specific as possible. However, due to increased competition and the evolution of the Facebook Ad platform, being super specific in targeting can sometimes lead to more costly results.

When you go with super-specific targeting, you're telling the system that you want to serve ads to a certain amount of people no matter what. The Facebook ad system then goes after those people, and you, as the advertiser, are battling budgets for a presumably small amount of people who are also being targeted by other advertisers.

This can drive costs up, and Facebook doesn’t have much to learn from. When you go a little broader with your targeting, however, Facebook has more touchpoints to learn from, and will automatically optimize to serve your ad to the people in your target audience who are most likely to take your desired objective action.

While doing this, the system also looks for the best use of budget in an attempt to drive more results for lower cost. We recommend testing this for yourself - specific targeting always seems great, but consider going a little broader when trying to stretch your budget.

Not everyone has access to a contact at Facebook, so hopefully these tips help you better target your campaigns, or give you some additional elements to consider in your experiments. Really, that's the key - there's no definitive, one-size-fits-all, best approach to Facebook ads, you need to target your audience using the tools you have available, and create ads that boost appeal with your target market. That will require testing - these tips should help you maximize your process.

What are the tactics that Facebook's own staff recommend to maximize your Facebook advertising success? Check out this post.

26/03/2019

3 Keys to Designing Killer Social Media Content

Designing social media content that both works for your brand and is visually appealing can be a challenge, especially if you're running on a limited budget and/or don't have any background in visual design.

This article has 3 simple steps to focus on when creating your content.

Looking for the best approach social media design on a budget? Check out this infographic, based on tips from our Live audience.

22/03/2019

Interesting how the old concept of cinema has now modernised to work with the new digital giants of Amazon and Netflix.

A great lesson in how old experiences can remain and be enjoyed if new trends are embraced.

Despite the numerous predictions of the decline of cinema, last year UK cinema attendance saw the highest levels for 50 years. Vue’s founder Timothy Richards caught up with The Drum to discuss why he feels this resurgence will continue as the chain enters 2019.

20/03/2019

Not sure why people bother with Twitter? Here's an interesting update ...

Whatever you may think of Twitter, love it, loathe it, only use it to see what crazy thing Donald Trump will tweet each morning, the platform has become the social platform for conversation (good and bad).

It’s true that the current US President’s use of the platform has been good for user growth, and business at Twitter. The company was profitable in 2018 and added 6 million new monthly users in Q4 2017 and between Q2 2017 and Q2 2018, growth stood at 11%.

Following the share price of Twitter jumping-up by more than 17% in October 2018, after the company posted higher than expected earnings in Q3, CEO Jack Dorsey said: “We’re achieving meaningful progress in our efforts to make Twitter a healthier and valuable everyday service,”.

Part of Twitter’s success has come from the app becoming a daily habit for users, creating that ‘stickiness’ that was once only afforded to Facebook. Pew’s Research found that 46% of Twitter users in the US visit the site at least once a day, and daily active users were up 9% in Q3 2018 compared with the year previous.

Not only that but Twitter is becoming a power news source for users across the globe. Around 25% of all verified accounts belong to journalists and a recent study found 74% of all Twitter users in the US use the app to get their news.

Whatever you may think of Twitter, love it, loathe it, only use it to see what crazy thing Donald Trump will tweet each morning, the platform has become the social platform for conversation (good and bad).

01/03/2019

Love this idea of employees on the week. We get to meet a few dogs when visiting clients but unfortunately not every week. We may have to do employee of the month!

The life of a contractor is an interesting one; you often have quite a niche area of expertise that you are passionate about and excel at, and you travel far and wide to help people wherever you are needed. Beats sitting at a desk from 9-5, doesn't it?

27/02/2019

Your business website should not just be about looking good. It should provide an effortless function that communicates all the information a potential or existing customer needs.

Here's a great article with 5 tips on how to plan a better website ...

01. Sitemap and user flow
You’ve had your kickoff meeting. You’ve conducted industry research, done a competitor analysis and developed user personas. You’re ready to get started, but there are two important questions you should always ask clients first.

First, ask them to identify their top one-to-three priorities for the website. This gives you a good picture of what’s important to them. It requires that they begin thinking in terms of priorities, which helps to develop and keep focus. It also opens the door for discussion about what those priorities mean, and if it makes sense to adjust them.

The second thing you should ask is this: What does a successful website look like to you? This question is enormously important as you start to plan the user flow and conversion goals. Once you have that information, you can begin to create a plan for the website: the sitemap.

A sitemap is the first visualisation of the content that will be included on a website, and how it will be organised. It is the first step towards a user-focused, content-centric product. There are two perspectives to examine. First, look at the goals of the company you are working for. What are they trying to achieve? Next, determine what their customers are looking for. It is the marriage of these two perspectives that will ultimately mean success.

Start thinking about the types of information that need to be present to accommodate both the end user’s and the company’s goals. Put the user goals first – it never hurts to remind companies that what is best for their users is also best for their business.

For example, if ABC Company has invented a new technology, it makes more sense to prioritise information about the user’s problem the technology solves than to lead with ABC Company’s history and mission statement. You’ll probably also want to include contact information and an industry-specific blog as a resource to users. Suddenly, you have the beginnings of a sitemap.

As you start to answer questions about the general hierarchy of information across the website, you’ll also begin to anticipate how users might navigate through that information. This is your user flow.

By creating a theoretical user flow at the beginning of a project you can start to see how the sections of information interact to create the ideal user experience. Who are your users? Does the hierarchy of information make sense for various use cases? Will users naturally be able to move through the website to find content that is relevant to them?

At the top of a blank page, identify your user personas. Below each one, start thinking about how they might move through the site. Consider what they might be looking for and how one section of information might lead them through the site to the next.

02. The customer acquisition funnel
At this point you have already begun to theorise about the journey a user will take through the website, and have probably started thinking about how that will lead them to convert. This is your customer acquisition funnel.

Using the user flow diagram you created in step one, consider how you might be able to direct users through the site to a point of conversion. To create a customer acquisition funnel, put yourself in the user’s shoes. Use specific personas rather than a broad audience, and target your funnel to a particular person. What are their goals? How can you help them achieve those goals?

Imagine we are creating a website for a shoe store. If a user arrives at our website with the goal of buying a pair of shoes, our goal is to make it as easy as possible for them to do so. An online shoe store should quickly and efficiently funnel the users through the shopping process to checkout.

Create a plan to engage users with relevant content, ask them to convert with a compelling call to action, make the conversion process easy, and follow up regularly. Create focus to help guide the user. Developing the customer acquisition funnel is what makes a website a business tool rather than just a pretty picture. Design that does not drive results is not good design.

03. Content development
Content is the heart of the website. It’s how you connect with people. It’s how you sell. It’s what you base the design on. Designing a site without content is like trying to put together a jigsaw puzzle without any puzzle pieces; you’re just grabbing random items nearby (a fork, a light bulb, maybe a coffee mug) and trying to make them fit together.

Understand that the design is the fun part for the client. The content is the hard part. Largely because of this, it’s also the number one thing that can hold up a project. These are the reasons that a complete version of website content should be developed before the designs begin.

So how do we generate content? The perfect way to start is by taking a look back at your sitemap. This is where you have identified the types of content you want to present to users. Use the pages or sections you outlined here to create a blank copy document. For each section include the page title, the goal of the content, keywords you would like to target, headlines, and body copy. Include the types of content you anticipate living there and how you expect it to be broken up for easy readability and mental digestion.

Keep in mind that the ideal reading level for website content is pretty low. Homepage content shouldn’t exceed a 6th grade reading level (around age 11-12), and sub-page content should hover around the 8th grade level (age 13-14). Million-dollar words don’t earn points here, they lose users. You can test your copy with the Flesch-Kincaid readability formula to be sure it will be easy for users to comprehend quickly.

Another great way to make your copy easier to read is with easily-digestible content. Using smaller paragraphs and including icons and images to break up your content makes your website infinitely more readable. Rather than presenting large bodies of text that require an attention commitment you’re not likely to get from users, simplify the content and make it easy to skim.

After you’re done writing, go through and cut out every single nonessential word or phrase for optimal clarity. After you’ve completed this process, go back and do it again – there’s more you can remove. The brilliant Antoine de Saint Exupery, author of The Little Prince (a children’s book that everyone should read) said, “It seems that perfection is attained not when there nothing more to add, but when there is nothing more to remove.”

The last and most important tip for creating website content is this: If you are not a copywriter, hire one. It’s what they do every day. They can do it better and faster than you can. They can create copy that is optimised for search engines, engaging and grammatically correct.

04. Wireframes
A simple template for a content document. It’s an easy way to start developing content based on your sitemap

A simple template for a content document. It’s an easy way to start developing content based on your sitemap
Now the content is completed, it’s time to start thinking about layout. Where the sitemap is a plan for the overall architecture of the site that informs the content; wireframes represent the architecture of that content.

A wireframe shouldn’t include any colour, font choices or design elements. It is a tool for organising content from a structural standpoint, to ensure it is presented in a way that makes sense for the user. Wireframes are no longer about pixel-perfect renderings of page layouts. They are about taking a more granular approach to the plan you’ve been building up to this point. In this step, you are discovering how information should be organised, and solidifying the hierarchy from a visual standpoint.

In what order should content be presented? How will the hierarchy present on mobile? Desktop? In-between or over and above? Responsive web design has necessitated that wireframes, along with every other step of our process, become less concrete and a little more flexible.

How you generate your wireframes is entirely up to you. There are a lot of great wireframing and prototyping tools out there, but a simple pen and paper can work just as well. The goal of wireframing is to use the decisions we have made through the previous steps to establish an order for the presentation of content.

If you look at the content you have already created, it should be an intuitive process. Is there a clear hierarchy that is inherent to your content? Look at headlines, paragraphs, callouts and sidebars. Take stock of what types of information should appear, and where the focus should fall. Ask: What is the main point of this information?

It’s easy to skip wireframing. They often don’t mean a whole lot to the client, and can seem like a superfluous effort – especially after completing every other step so diligently. Can’t you accomplish the goal of the wireframe while you’re creating the design elements? In short, no. Wireframes are the bridge from content to design. They are as important to the overall success of a website as each other step in the process.

05. Design
Now for the fun part. The part that you’ve been working for, and your client has been waiting for. And you are ready. You are entering the design phase armed with a plan of attack that is based on informed decisions, not just aesthetic preference. You know where elements need to be placed for maximum effect. You are now prepared to design a conversion machine!

But how are you designing for the responsive web? Every designer has a different workflow, and you have to find what suits you. Still, there are a few methodologies and tools that are effective and easy to adopt across the board.

If your website will work on mobile, you should be designing mobile-first. This simply means beginning with a mobile layout and building from there. It is far easier to do this than to try to stack elements onto a screen that’s a fraction of the size of the one for which they were designed.

You should also be using a pattern library. This is a collection of design patterns that feature in your interface. You can move back and forth between your library and designs; when you add a new element to your design you add it to your pattern library, and vice versa. With this approach, regardless of any variables, a button is a button; both in code and the way it looks.

This will establish a consistency in detail that will make a remarkable difference to the perceived level of professionalism of the company. Consistency builds trust and improves usability. There’s also an efficiency benefit, because we can easily adjust elements and update styles.

By following this guide, you arrive at one step after another with a fully-formed plan of action. Each step is informed by the steps that came before it. The entire process is focused on delivering the most useful and relevant content in the best way possible.

You may find that you need to revisit parts of your plan during the process or after the site launches. Dwight D Eisenhower said: “In preparing for battle, I always found that plans are useless, but planning is indispensable.” It is this sentiment exactly that sums up the importance of the process – you are planning for a successful outcome. You’re not guessing. You’ve established a foundation upon which you can create a website that works.

It takes more than creativity to design a great site. These tips run down five critical steps leading up to the design phase.

22/02/2019

If you are looking to grow your business improving your website with targeted SEO is a great place to start.

We offer a free website analysis to help you start to understand what improvements could be done to help more customers easily find your website.

https://www.launchpadseo.co.uk/request-a-free-seo-analysis/