22/12/2025
What a roller-coaster ride this year has been. Starting this journey, leaving corporate life to go solo, and pursuing my interests has meant being a complete sponge for learning.
Looking at this lot from our night out on Saturday, Christmas jumpers and all, reminds me of the support behind the scenes. I’m heading into 2026 feeling more energised, with better direction, and immensely more knowledgeable than when I started.
Transitioning to building North Star Media from the ground up has been an incredible journey. It hasn’t just been about "going solo," it’s been about a relentless pursuit of bringing fresh ideas and excellence to the solar marketing space. I’ve spent this year diving deep into the tools and funnels that actually move the needle for renewables businesses. There have been some wins, some challenges, and customer problems thrown at me to help overcome, and we get there.
The debates will continue on the impact of AI in our lives, both business and personal. I've been finding those tedious manual processes within a business that can be done by AI. We'll see Voice AI growth in 2026, from receptionists to pre-qualify leads and follow-ups to talking websites.
But is this what people want? Where's the balance? I still like to speak to people, and I like to read what a person has written themselves. Finding the harmony, the balance, and the recipe that delivers for businesses and their customers will be key.
2026 is going to be an interesting year! But for now, it’s time for some R&R with the family.
Today is our last day. The North Star Media office is now closed, and we will be back online from the 2nd of January.
Merry Christmas and a Happy New Year to all! 🚀