Eva Prager ⎮ Social Media Marketing Consultant

16/03/2022

CONVERT YOUR INSTAGRAM STORY HIGHLIGHTS TO REELS

✔️ If you want to get more out of your Instagram content, why not repurpose your best stories?
✔️Short and engaging videos are at the center of social media right now. They are what consumers are looking for and responding the most to.
✔️Reels are far more advantageous than standard videos and hugely increases engagement, thus Reels is a smart and strategic move to help boost your content and its performance on the highly competitive platform.
✔️Instagram Reels don’t disappear after 24 hours like stories do. This makes Reels easier to share and more visible to followers.
✔️ Your Reels can show up in the Explore tab. This will help you reach new followers and potential new customers. The Reels will also appear on the pages dedicated to hashtags, songs, or effects that you use in the videos.

18/03/2021

✅ Business Owners, be prepared as it can happen any time...

Apple has announced changes with iOS 14 that will affect how Facebook receives and process conversion events from tools such as the Facebook pixel.

Businesses that advertise mobile apps, as well as those that optimise, target and report on web conversion events from any of Facebook's business tools will be affected.

Specifically, Apple will begin to require that apps in the App Store that engage in what Apple defines as "tracking" to show a prompt to iOS 14 users, in accordance with their AppTrackingTransparency framework.

Apple's policy will prohibit certain data collection and sharing unless people opt in to tracking on iOS 14 devices via the prompt.

As more people opt out of tracking on iOS 14 devices, ads personalisation and performance reporting will be limited for both app and web conversion events.

In response to these changes, Facebook will also start processing pixel conversion events from iOS 14 devices using Aggregated Event Measurement. This will support your efforts to preserve user privacy and help you run effective campaigns.

Facebook will provide updates and additional resources to support businesses advertising on their platform as they become available.

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03/10/2020

🆕 Facebook Business Suite Announced & Rolled Out ✔️

Facebook’s new Business Suite has been both announced and rolled out, and many of you have likely discovered it already!

The Business Suite is a single dashboard for your linked Facebook and Instagram accounts that allows you to post, message, advertise, and view insights all in one place.

It’s designed to make the social media management process easier, at least for two platforms. (Only third-party tools like Hootsuite extend across non-Facebook social media platform management).

If you want to schedule posts that will go out to both your Facebook and Instagram followers at the same time, now you can.

The combined insights feature is also useful for big-picture views on your performance for the two platforms, especially in terms of comparing what works on each and what doesn’t.

23/06/2020

🛍 Have you been considering building up your Ecommerce Business & Website?

Being an official partner of Shopify, we can assist you with:

✔️ visual branding, including the creation of logos
✔️ assistance with product setup
✔️ setting up custom domains
✔️ building & designing your store
✔️ setting up sales channels
✔️ website auditing and sales strategy guidance
✔️ setting up email campaigns
✔️ providing social media marketing guidance

27/03/2020

✍️ Proofreading & Editing Your Digital Content coming soon...

These days, your website is often your first chance to make a good impression. This means that your website copy must be grammatically correct and error free. I'll eliminate your spelling, grammar, and typographical mistakes, and will make sure your HTML markup for things like the title and alt attributes is clean and error free.

When search engine bots stop by, they need to see clean and clear tags with concise descriptions. They need to be able to discern what your site is about so they can present you to searchers.

What is Digital Content?

- Corporate blog posts
- Social media posts
- Web copy
- Sales copy
- Ad copy

Note: Proofreading is for final drafts of documents that have already been edited at least once. If you would like help with word choice, sentence structure, and overall organization,
I will be able to help you with that as well.🤓

21/10/2019

✍️Social Media Tip

Video outperforms all other content types on social media, and not only do people find videos more engaging and memorable than text and image, but social posts with video see, on average, 48% more views and generate significantly more shares than other types of content.

Basically, if you aren’t creating videos for social media, you need to be considering it.

Here are some tips to help you create more effective video content:

Without some kind of storyline or purpose, your video will fall flat - so before you even think about putting together your first Hollywood hit, ask yourself these questions:

✅ What is the goal of the video? Think about what you want viewers to do after they’ve watched your video. Maybe the goal is to raise awareness for a new product, or to encourage people to buy.

✅ What is the story of the video? Think about how you’ll translate that goal into a story, and what kind of narrative you’ll need to get people to that end goal.

✅ How will your audience relate to the video? Think about how you’ll help viewers connect to your story, brand, and product through the video.

✅ Am I providing value to the viewer? Think about how you’ll educate, entertain, or inform your viewers with your story, and consider what they’ll take away with them at the end of the video.

✅ How will I motivate the viewer to take action? This relates back to the purpose and goal of your video. Think about whether you’ll incorporate a call-to-action, or whether you’ll have instructions for signing up as part of the video.

01/07/2019

Are You Surprised To What Extent Google Is Dominating The Online World...?

Google owns 94.15% of the search market!

28/06/2019

✅ Google My Business can help you reach and attract new potential clients.

✅ People who do not have a particular company in mind search for types of products or services, looking for providers who show up at the top of the list.

✅ Optimize your small business for this type of local search; customers will see what you offer before they look at your competitors. Only 44% of local businesses have claimed their Google My Business listing.

✅ Google offers a free business listing. It opens the door for you to increase your Google search results before someone else does.

✅ An updated GMB account is an integral part of your local search strategy. Google has recently released new features that benefit your opportunity for local SEO rankings:

- Direct messaging with your customers
- Business owners can now directly answer commonly asked questions from within their Google My Business dashboard
- Booking appointments
- You can now choose a profile name/custom URL link that you can share with your customers that takes them directly to your review page so they can provide feedback on your service

02/06/2019

Digital News
Did you know...?
If you pay with your phone at McDonald’s drive thru with Apple or Google Pay, you could be seriously fined...

It could end up being a costly Sausage & Egg McMuffin.

29/05/2019

Social Media Tip

✅ Facebook prioritizes video content that has a strong signal of originality as a way to reward creators for their hard work.

✅ The best way to improve your page’s originality signal is to take an active role in creating the videos you post.

✅ Avoid posting content that already exists on Facebook or elsewhere on the web (unless you created it).

19/04/2019

Google+ is being phased out due to “low usage” and because it turned into something of a security liability for Google; the company has disclosed two significant data leaks that could have exposed information for tens of millions of Google+ users to outside developers.

Google has acknowledged that Google+ failed to meet the company’s expectations for user growth and mainstream pickup.

The company says that the process of completely deleting all personal Google+ accounts “will take a few months,” and you might still see some pages left standing (perhaps even your own) in the interim. But content deletion — including photos and videos in your Google+ album archive — starts now. I really hope you’ve moved everything over to Google Photos at this point.

Send a message to learn more